 Hello everyone, I hope you are well and for people here in England at least it's Bank holiday weekend And I've it's my second Live video at the end of the week that I'll pin to my profile so you can watch over the weekend if you want to Rather than me recording these on a Sunday night, which is not good for my mental health or workload so at this week what I'd like to do everyone and is talk about social media tips for teachers and Schools now. I'm going to talk, you know a quite a broad range of things 10 20 minutes of pause play watch it when you want I'll talk about Twitter talk about my own kind of experience as a teacher using social media in the classroom as a leader for marketing recruitment And life as a blog or suppose so I Shared this with the school this week a school based in London and I always get really excited when someone asked me to kind of Help their school improve their social media Game I suppose for marketing recruitment admissions, etc And I think with all these free tools around us and it's all connected to technology. There's no excuse so Here we go. So I'm got kind of five things. I want to go through I suppose and those are You know managing reputation. So I look I'll show you a bit research first talk about kind of managing your own and school Reputation and it's a broad thing. So I'm just going to give you a kind of whistle-snap tour here Identifying a focus, you know, if you're using a channel What what is your focus? We all go through our own ups and downs of social media me included Some strategies and tips for yourself for you if you're in a school leadership position I'll share some of the research I'll maybe dip into some of the research I'm doing from a doctorate and I'll show you some some of my favorite Platforms which has allowed me to kind of grow my own audience and right in the very end If you're interested and you need a kind of social media plan for yourself You know if you want to kind of raise awareness of you know The amount of people that asked me for for raising awareness of a campaign a product an air tech a book a blog post Whatever it is. I'll kind of share some ideas as we go through so Send your comments through on the chat box if you're watching live on Facebook YouTube or on Twitter So let's get started First thing I want to talk about is this great piece of research So this is from let me just open up the link. It's over here Children online activities risks and safety and this is from 2017 by the British government. There is not anything I've searched an update for this There's nothing been published since and if you just look here and obviously, you know post pan Well, you know going through the pandemic still, you know all the kind of issues with school and home and technology for children To carry on with their schooling and I suspect this data is very obsolete But it's the latest I've seen in terms of devices Broadly speak About 9% of home still don't have broadband connection across the UK So still a lot of people perhaps children without that connectivity and just behind me I've got a great device actually a little Wi-Fi hub that connects 30 kids laptops in a classroom, which is great So I'll talk about that on my channels last week. Anyway, I get I digress So you can see here if you're watching in the UK the purple line again the data is from 2017 And this one here where the children access the internet so most will do this at home And this one's really really interesting. I'm gonna just put this full size. Let's just put that a bit bigger Let me just make sure you can see that. Yes, if you look there, you'll see So my son is nine years old so if you look in this kind of and You know banned here I suppose and again 2017 but 12 hours a week Before the pandemic so how long is your children your school children or your own child? Online and we're all connected to a device in some shape or form in our pockets or what have you, you know Sit in front of the desk like I am now. So some really interesting data I'll show you one more which I think is really interesting for parents and teachers and if you look at this one What are your children doing online? So let's go to my nine-year-old boy So we're looking at this side of the chart here the blue line. He's playing games. Yes. He is playing games online Trying to think rocket leaks his favorite one at the moment watching video clips totally on YouTube Not so much on Netflix not allowed on tiktok, etc homework Kind of hit and miss we kind of stick to paper more often than technology offsets different through lockdown But now he's back at school More backed back to basics on paper listening to music. He doesn't really do that I mean, I'm talking here about my own son, but you can kind of see here 16 year olds. They're listening to music Playing games Sorry pink social network in yellow next message and friends red watching video and then green they're doing their homework So again four years old the data, but there's nothing published since you from the UK council on this topic I know there's lots of other organizations, but this is one I've gone to in terms of Children online and you can see where they are. So it's some food for thought anyway Let me just come out of that slide and you may or may not know that actually the UK is world leading in the online harms white paper To hold social media companies to account. So if you're watching here in the UK, you'll know that all our sports I'm not sure if it's all sports, but I definitely know it's the footballers who are you know tackling racism by lock logging out of their accounts to try and push social media giants to Tackle racism, but maybe also start to get to a place where we ask people to verify their details beyond the phone number or an email address I can still set up a Twitter account without those details I can have an email account, but that's it and I can create a fake one And I can log in and I can hurl abuse at you online without any accountability. So the UK are Getting to this, but we're in a place now where you know online. You're more likely to be bullied online and you may be physically Particularly in our children's schools. So in this document here. This is a good resource for Educators researchers people interested in online technology Safeguarding etc. Now there's every word covered in here from you know Pornography to misinformation disinformation, etc. Etc. There's a little link there So if you're interested, I'm going to attach the slides to underneath this video once I'm finished and you can have a look look at all the slides I'm sharing here and Download this resource this one page will keep you busy for a few years. It's It's it's incredibly interesting very detailed high level stuff. There's lots of things here That's also a great teacher training resource Well, unless that your staff teaching staff in your school have a safeguarding technology type Kind of risk assessment Cross your school and I'm going to give you some examples in a moment something that we should always consider and okay, so This is inspired by a training event I went to and the reference here. So this is not my slide Media loot this comes from but and if I just put all these things on the screen here How many social media platforms do you know? You know if you just look at the top line and give a take one or two of the logos are a bit outdated But if we look at a one obviously Facebook Twitter Google Google plus, which I think is now redundant Instagram a five LinkedIn Stumble upon is a bit like an old Google search bit like a Ash Jeeves and then you got Pinterest. So there's a 32 Channels there. Do you do you know them all are you familiar with their terms and conditions every time we press that terms and conditions button? Lots of things happen behind the scenes. I try my best to regularly review them And you have to be 13 to years old in the UK to use most of these But that's just a minefield. We'll know that all the apps we can download on the phone There's thousands of them. There's just a screenshot Design bolts comm I got this from Of just some apps or can just pick out some here. Yeah, yeah who there's Ash Jeeves over there AOL remember AOL I think the 19 1970s or 1990s, I think it was creative, but I'm gonna say 1990s just to be safe And you've got what's out there? You can start to pick them out slowly vine obsolete I used to love using vine now. It's I guess a tick tock incarnation. I've given up with tick tock I'm getting too thinly spread. So we have to all manage our use and so managing reputation and I This is a picture of Mohammed and was a jihadi John a next student at my last school And I haven't really talked about this much on my social media channels But when I was a deputy head at a school in Westminster, London, we weren't prepared for the the media storm an international story and This really took over the entire school community in all shapes and form where we have no stone was on turn with safeguarding Aspects wearing lanyards out in the street getting kind of Corral by journalists for a story, etc And so I'll talk about a social media crisis plan in the moment for school leaders watching consider you an intellectual property I can't go into details, but I've had at least Three or four copyright issues come my way from my blog on my Twitter from things. I've shared years ago So be careful would be the message and protect yourself Use copyright check the terms and conditions for sharing images. I'm always a bit reluctant to use gifts on Twitter You know, what are the terms and conditions for sharing those? Creative commons for your own blog your own resources using logos, etc You can even plug this into your blog or even your school website to protect your own contents You can go to creative commons here in the UK generate your own license It's all there on the right-hand side. It explains what it means. You got the bottom my website You'll see my version and copyright have the government here in the UK pay for your copyright license in school I'll say state schools to be careful here. Not not everybody and we can photocopy books and textbooks, etc There's a great resource copyright have and also the copyright license agency Which have a huge stack of resources advice and guidance for teachers and loads of lessons and there's some good stuff in there one last thing Online e-safety calendar I was I'm a big fan of e-safety in schools in February But recently I've got a bit frustrated with it We should be celebrating on pushing the e-safety agenda all the time not just during a one week And I know why we have one-off days is to raise the profile But if we keep doing these things and we're in a place where kids are more likely to be groomed online harm bullied, etc Rather than in the physical world where it outweighs online then we have a problem and You know this online white harms paper. I'd like to see the government speed that up And very quickly and now I'm going to shout out the digital sisters here lovely Ladies who helped my school during that crisis that I just mentioned in the video and these will be their Their tips does your school have a social media policy and who is the lead person for that? Not just a designated safeguard and lead Talking to children about your e-safety issues You know what are the routes through to kind of reporting things that are serious When last did you communicate with parents about the use of social media your schools channels? How they can monitor it also at home and you know get your staff trained? I showed you all those apps How many do you recognize what their terms and conditions? How do they use them? If all your children are on Instagram or TikTok does the school have an account just in case they need to log in and Check something for safeguard and reasons and all the technology the current affairs I've shared a few ideas for you there and that crisis plan You know that ladder of kind of escalation when something goes wrong You know even something simple as a snow day if you have that where your schools closed You have to send out your communications. What is the chain of events? For these kind of things and have a health check so Digital sisters Emma and Charlotte helped us deal with this Issue and we got a lot of good things in place and although I would consider myself quite tech savvy There was nothing we could never be prepared for something such as this international storm So those would be 10 tips there right personal for teachers Let me share some of my ideas here You know when you use your own social media platforms, whatever it is Are you using it for personal or professional reason? I I think it's important to separate them Okay, everyone will have the different view Obviously depend on the career that you have the accountability associated with it the kind of principles or Reputation you have to hold as a professional within your organ Kind of community is also something to be considered. So I think we're all in a bit of a better place today You know 14 15 years of using Twitter and Facebook. I think for me at least a lot of new You know my first mobile family was when I was 26 years old. What what how old were you and? So a lot of maybe younger people that are born with this and they know no different and they maybe start a professional career You know when last did you do a little digital sweep on your online identity? Because employers will check so you need to be very careful private public Hold yourself to account in terms of the things you do share And I will say the t-shirts theory if you wouldn't wear your message on a t-shirt down the high street Probably not a good thing to tweet So are you sharing this kind of stuff or I'm conscious as a Friday evening bank holiday? Are you tweeting this people like to do both on the channel? That's their their their choice I choose not to I think it's important to you know for teacher toolkit educational content You want to go to Ross McGill and see me post a picture of a beer then go there, but it's separate Okay, so your choice you decide and so I think often about how my audience has ended up being so so You know such big as it is and I kind of think of these types of things now I'm a designer technology teacher. I guess I've learned to brand Myself over the years be consistent with those things and use that kind of logo evolution On other platforms and you know try to hold myself to account try to talk to people online not just push stuff out You know growth comes through conversations and good ideas filtered as a top So a lot of people who know me will know that I Spend a bit of time sharing ideas with other people supporting people behind the scenes not just publicly When I can you know, I have a full-time job too, but I try to share and this is my first blog I look back with this in horror at 2007. I started teacher toolkit blog Place to just die rise and reflect for myself And then you'll see there after three or four years It's an old screenshot but reached about 30,000 followers and then I moved it to wordpress So this was on blogger There's my wordpress site. I think this was about 2015 and then you know I think it's 14 and a half nearly 15 million visitors, which is crazy And I just looked at the stats this morning actually I've yet to reach teachers in North Korea No surprise and I can't remember this island, but this one at the top here not that us I suspect there's not much human activity up there and The Democratic Republic of the Congo, but no surprise. You can see how my logos evolve So a little caution here keep care and calm and carry on was my first Twitter logo And as it got popular and my account started to reach 10,000 followers on Twitter I started thinking right copy right copyright You know always thinking about copyright as in my life as a design and technologist and So I soon change that you can quickly see why the red change to that red logo here And that was a picture of me in my my suits like this my brand new suit for a new job in School leadership position a long time ago and that was the logo bit of edit a bit of really poor editing and that's how the logo evolved Same with the banner, but that's what it is at the moment for today And I suspect it'll change again, but you can kind of see it's consistent It's the same on all the channels. I guess where I am now You know I've got recent invites to join clubhouse and whatever else and tiktok I'm There's a danger can be really thinly spread so tips for skills as well as individuals watching You know be cautious how many channels you have you can't do them all and I would say that now I probably spend more my time on Twitter. I think throughout the whole lockdown. I've put a lot more content on YouTube More and I can see that audience growing. I've probably enjoying that at the moment because we're doing a lot of videos such as this And so Twitter's my thing. I'm really starting to get into Instagram of kind of I guess it's a bit seasonal or different moods LinkedIn Pinterest not so bothered with at the moment And I know people watch on Facebook I Have a love and hate relationship with Facebook. Anyway, I'm school examples This is one of my old schools Greg City Academy I actually set up their Twitter account in 2012 and it's great to see it still ticking over So school in North London near Tottenham and actually thinking about growth. They tell stories Well good content good stories. I won't play this. So I'll skip the slide for automatic plays, but they are an inner-city high school with a National award-winning Sailing team and this little video you can find on YouTube Explains their journey and it's shared through the social media channels all schools have great stories to share and I think a way to Grow an audience to attract admissions parents potential teachers to work in your community is share stories through online because we Don't have that human contact that we would necessarily have through a text message or a tweet or whatever else So I really recommend that and this one here A shout out to Panda media in West Yorkshire actually Who came down to London and did this marketing video with us before our social media crisis? and We got a drone and all sorts of fabulous footage really artfully produced So watch it. It's on Vimeo And or if you want to watch the link I'll get in touch with me and think about how you might market Yourself as a teacher or a blogger or as a school and you want to do a marketing video for admissions I've got lots of recommendations and give that right. I'm just gonna come out the slides Just gonna check where I am at with my stuff What I would like to talk about now is a little bit of research and just general tips for teachers And I think there's lots of things that also schools can use also So I'll just remind you of this, you know make your Kind of Twitter or Facebook or Instagram IDs easy It's either going to be your name or it's going to be something like teacher toolkit the reason I use teacher toolkit is teacher and Toolkit designing technology teacher tools and so it made sense and then it slowly evolved into giving teachers tools in my life as a teacher trainer and that's become the name I use everywhere and To a place where people now know teacher toolkit, but they don't know me which is an interesting thing And so that's those tips again for you Here's just behind the scenes on Twitter so you can all find these on all your channels look at the analytics look at the engagement if you're interested see if You want to grow an audience see what works? I started with one reader one follower It wasn't the purpose I did it I wanted to reflect someone gave me feedback beyond my work. It felt reassuring It felt affirming and it was nice or critical or kind of support and challenge under a kind of critical friendship structure rather than that personal relationship at work without the baggage and You start to develop lots of good quality online friendships with caution Through your if you use your channels for professional reasons, of course You got your personal stuff as well But I look at my Twitter a lot and kind of see how it changes demographics content same with the websites About throughout the whole pandemic last 12 months between 5 to 10 million Impressions on Twitter per month So a huge number of people And so again, if you're using a school account You should be looking at this data to see if it's worth the effort You know value for money so to speak and you get tons of stuff in here So I'm just going to share a bit of research here from Rutgers University You know, are you a mean former or an informer? Sorry me former or an informer and this is you personally here and if you're a me former you're more likely to be Self-indulgence. Let me just kind of explain the rule of reciprocation people like when You know if I contact you it's more likely that I want you to do me a favor rather than can I help you with anything? Um, so there's an important rule of thumb that people respond well When we reciprocate so, you know, if you're going to give Someone who's requested make sure you give that kind of kind of back And I think that's what I try to do with my social media work And I think that's probably why it's grown so much sharing resources Share share share will be the message. So me informers people that probably don't share retweet me, please Uh, there's actually an academic term called the Kardashian effect And you know kim's got bless her millions and millions of followers And there's lots of other people like that now as well But um, she's now because of that voice because of that authority for social media audience They're there nas for their views on other topics which may not necessarily be their expertise um So you can kind of see the kind of self-indulgent type approach here And I wouldn't say put necessarily kim Kardashian in this but there is Kind of some correlations to this research in that respect Informers and I probably attribute my growth I've done the the other one a little bit here or there. Let's be honest, but um Focusing on sharing ideas building content uh You know over time analyzing seeing what works sharing resources Giving shout outs love this school love that teacher's piece of work. Here's a great book by sewn. So retweeting other people You know the retweet one I get hundreds of requests a week So I can't I no longer can do them because um, if I retweet everyone else's content My stuff gets lost. So I really think kind of changes seasonal with me on at least my twitter channel Um, so what I think is engaging, you know, these are obvious in some respects and they'll work very different on different channels But I'm talking about twitter What I see works and watching this in other people also from my doctoral research is An interesting hook or question You know thinking about spacing in terms of the visual adding emojis Um adding the hyperlink adding a key hashtag and an image or a video and you get lots of data in terms of what works If you're interested Um, so it's important. So think of it, you know school marketing perspective You know rather than just a standard tweet a little kind of bit of thought Uh, you know using scheduling tools to reduce that workload all these kind of things will help you I really like this book twitter power 3.0. Well joe common dave taylor. There's a few basic things in there You know people getting into grips with twitter, but there's some good theory and philosophy and I like this So we I've just put them on the the screen there. Um people Might like you for your ideas. They then start to know your content They might refer you to a friend to tune in and read teacher toolkit. They then start to trust that you are Uh a source of authority you're wise Um, you'll give them feedback whatever it would be and that buy in not necessarily buy a book Or buy a training event, but they'll buy into you so they'll download the resource so to speak in the physical world if I was If I was a cold caller and I knocked your door and said i'm from uh, no disrespect to battery dogs I love battery see dogs and dogs Uh, but if I said, uh, you know, I'm knocking door. I am from battery see dogs So would you give me two pound a month to sponsor a dog? Uh, you'd probably say well, I like battery sees dogs. I know them Uh, I trust the organization, but I don't know you physically on my doorstep So i'm not likely to buy or give you that two pound a month Let's change the scenario. Let's say i'm your postman I knock your door every monday. There's your post etc, etc We have a little chit chat about the weather you like you know me You you then go on holiday and say I've got a parcel coming next week. Do you can you leave under the flower pot? You there's a degree of trust Did you know the post office are now? I don't know if this is true, but it'd be a great idea for busy teachers Selling stamps little books of stamps for a pound. Would you like one? I'm physically on your doorstep. You're more likely perhaps to do that if you've got those things in place So battery see dogs own versus postman's story You can kind of see this thrash out in a relationship physically and how it might shift to an online so I associate my teacher toolkit growth With maybe these principles and that fourth one for people that want people to Retweet them download the resource buy their book read my blog Whatever the buy-in is and it's not necessarily a monetary thing Those other things have to be in place and we often Move quickly to a new relationship when it's referred by someone we know and trust Okay, so there would be my really top top tips there for growing an audience little things no surprise You know kind of clickbait bait theory here Stick a number in a title. You'll see all these over my blog 10 ideas for whatever it would be Really good easy way to make things manageable for people's Cognitive load work in memory to digest also a good way to structure a blog post So I do this all the time. So I guess if you're a teacher or a school leader write in newsletters and I'd recommend 10 revision apps top 10 revision apps five great training events four podcasts to listen to Seven top tips for parents helping students with dyslexia whatever it would be and how to guides There there are always a winner for content and Again, these are personal views, but you know, you want to think about Public private versus public, you know personal versus professionals. I've already mentioned The t-shirt theory. Um, so friday night was I'm recording this tweeting after a glass of red wine Do it with caution modeling good social media to your own children as well as children that you teach Be clear about your purpose, you know teacher talk it occasionally. I get dragged into a bit of politics Education politics. I try not to talk about just general politics Because otherwise people aren't going to tune in If I start talking about gardening I'll teach your toolkit because I do on my personal Sort of account then people might not tune in or maybe they would like to see some authenticity. Who knows? But I try my hardest to separate those so you need to make Very clear the purpose of your personal or if you manage an account for an organization Photos password terms and conditions all the usual things my followers And connections are probably every three months. I look on all the channels and do a little bit of a Kind of digital clean. I think that's important because Relationships change Your life circumstances change terms and conditions on these platforms change and some things happen automatically We're at your awareness. It's just good to keep checking And actually on facebook they do now have I don't know what their kind of official term is But if you pass away and that's likely to happen at some point Someone can manage your account on your behalf. Whereas I think historically Your account was left there online permanently and no next of kin could go in and manage it message Send the message or close the account. Um, so I don't know how what happens with twitter But I know that's the thing on facebook now. Um, okay, so let me just plow on Voice automation got microphone here dictation. I use this on my phone on my computer to automate I've been doing it 10 years, which is probably why I've written so much content I'm not going to do a demo now. I'll just keep it on the video But these are some of the apps that I've used there's millions of others But you've got uh, you know, you're kind of google syria lexotype stuff Evernote syncing to the cloud google docs is free if you go into tools voice typing You can use the free platform there and I know lots of teachers throughout the pandemic have been using moat For voice audio feedback as well as kizina to leave voice notes on Children's pieces work. I use dragon dictate been using it 10 years inspired by one of my old head teachers Uh, and it's artificial intelligence. It gets more sophisticated each time you use it It learns your accent from your voice Punctuation, it's brilliant for writing blogs very quickly and books and that's my go-to Um, so I'm going to skip these couple of slides nearly finished everybody. Um some tools I would recommend Um tweak deck hoot suite. This is free Um, in fact, let me just load mine up for you. Let's just stick this up on the screen. So, um Instead of me just going to twitter where I see one channel. Um, I can see let me just switch that because you can see um A couple of messages and things like that. I'll just ping that over to teacher till gas my ross mcgill account Um, okay. Let's see if that loads up again. Let's try that again So tweak deck what I love about tweak deck is you got all your channels there You can schedule tweets and you can move all these different columns. So this is my home feed This is my personal twitter. What's public? These are all the notifications follows likes etc etc messages trends across the uk, which is what i'm looking at Uh at any point for my doctoral research People that mention my personal account I've got things that i'm interested in offstead my book titles five minute lesson plan Nick gibber got an obsession with education politicians. So i've got all these different threads There's probably about 20 channels on here if you manage multiple accounts If you're working for an organization tweak deck hoot suites a great place to start Uh, so i'd really recommend that. Um I use buffer and i've been using buffer to get my life back. So i'd probably say Maybe half the stuff i publish On twitter facebook linkedin is pre scheduled so that i can get on my life Go and do my day job travel etc while things are shared And you can always tell through short codes when things are automated And then i'll choose to reply back to people at another time. So a great thing with these I also use google analytics so you can plug this into your school website your own blog and see Uh, who wear What device what location peak time for me when teachers access my website is a sunday evening So i schedule everything because i want to get on with with my own planning for the week ahead That's when teachers typically do theirs and that's when people look at the website the most Uh, no matter how hard i publish stuff for another time of day That's when people get ready for the working week ahead in the life of a teacher So there's tons of stuff on google analytics you can use also Um male chimp. I've been using this personally He easily plus five years. Um Started to use it as a school leader. It allows me and there's a newsletter blog on my site that goes through all This with screenshots. I email about 40 000 teachers twice a week I know what device what location what they're clicking on and it informs what I share next And i'm actually just sharing about a screen and a half in length Because people don't go to the bottom of the email. Um, so it's really important to think about if you're automating content To your own audience or in your life as a school leader to parents or to prospective candidates You need to know who's clicking what how long for etc and all this Particularly throughout the pandemic with a huge emergence of lots of new apps and technology There's tons of stuff out there. Um, what I love about buffering is you kind of schedule stuff Um, just look at some of the stats. These are old screenshots from behind my website Um, so just lots of little tips here If I could share a little kind of social plan I suppose and I've got a little action plan here to finish Um, you know share your blog tweet this link out. Did you know x y z number two? Have a read at this number three Here's a podcast recorded and you might do this over a day a week or a month depends on your own workload And how much you want to share content? We all know that content There's an abundance of it Most content doesn't go beyond a kind of Wider spread very rarely do things go viral Most things are missed by your connected audience anyway Um, so you want to think about when is it good for you or if you're scheduling things for other people? Which is something that pr companies constantly worry about and dare I say schools And you might want to think more strategically about your content strategy Um for I might say go follow x y z over here great resource rather than just always me being Self-indulgent read my stuff. I share and give back I recommend a book or a website or a podcast and I follow it and then that number 10 I might say buy my book come on this training course So I kind of spread out the messages and you might want to do this on a Daily basis so there's a little kind of grid a weekly or a monthly basis and checking lots of different things And you know all my life doing action plans Um, there's an action plan document here. So if you're interested I could send that to you If you want to use the template for a social media strategy, or you just want a great template for an action plan Um, so I'm just going to finish everyone and wish everyone a happy bank holiday weekend I'm logging off I'll be back next friday with a live stream video on revision strategies I'm going to give people a little insight into my latest membership resource And these are my top tips for individuals watching and for Schools and the school leaders that are running these social media accounts Social media plan don't leave it too late if a crisis happens on your doorstep newspaper story, whatever Involve all the community and your governors Have that plan in place to manage reputation, you know ipad taking pictures of kids work putting it out on your channels Sharing good content. There's tons of stuff to share and let's outweigh Um those negative potential stories When last did you google your name? When last did you google the school? When last did you look at all the videos online and see what? The google reviews say about the school Or you um, there's no hide in place for any of us So we have to manage it and I do know people that act proactively don't engage with any of this Uh to kind of protect Themselves I suppose mental health and reputation Um, there's loads of health checks you can do loads of award systems loads of resources Um analytics. They're all on your channels. No harm in having a little dip in Developer calendar when you share stuff if you're working on behalf of organ organization Um and use all the tools and use the people around you and your connected network Um, I guess I'll finish there really. Um, just some things I'm working on. I suppose if I just show you a quick example And I might just drag this over onto the screen. So if you just bear with me, I'm just kind of kind of show the stuff I'm going to write up I'm conducting a social media network analysis of pictures education lists People on twitter, um So I'll give you an example Let's see. Let's see. Um, okay, right here. It comes. I hope this works. Let's Just put one up on the screen Okay, so I hope you can see this. I'm just going to come out my slide and check just to finish Yes, you can. Okay. Um, so this is one example. This is a social media network analysis map of The hashtag make schools safe, which was a campaign by the national education union in march 2021 Here is the kind of key group and all these little individual Images represent an account whether it's an organization or an individual All the lines are the connections between the nodes. So the account is called the node And you'll see all the g1 g2 g3. These are subgroups. So they're almost identified as key Influencers driving the conversations within their own little communities and how content ripples across a social network and what i'm trying to do is Research a little bit deeper Who they are what makes things go viral on twitter, you know sentiment analysis is the kind of keywords that are used The frequency So i'm going to publish a little study on Gavin williamson the education secretary of state here in england and his use of twitter Since he's had his account but as since he has been education secretary of state and Since throughout the pandemic and how he's responded online with online communication. It's very interesting So that's where my head is at the moment. I'm suspect it will change in the future Um, but yeah, i'm going to finish it there. I suppose um I hope you have a a good weekend. Thanks for watching. I apologize. This has been slightly longer than a plan But um, hey ho there's loads of tips there. I hope you find it useful I'll pin the slides under the video once it's pinned on twitter on facebook and on youtube And give me a shout after the weekend if you've got any questions. Anyway, thanks for watching and have a Nice weekend. Uh, bye for now