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Air Jordan: Behind the World's Most Popular Sneaker

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Published on Apr 21, 2014

April 21 (Bloomberg) -- Nike unveiled the Air Jordan XX9 on the eve of the NBA playoffs. More than a decade after Michael Jordan's retirement, his namesake shoes are still the biggest moneymaker in the sneaker universe. Tinker Hatfield, Vice President of Design and Special Projects at Nike, spoke about the formula for success with Bloomberg's Stephanie Ruhle. (Source: Bloomberg)

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