 I want to share with you how to become a content marketing legend. Welcome to the We Are Slam Show where you'll learn marketing agency insights, best practices, and ideas to help your business grow. Today, I want to share with you how to become a content marketing legend. Now when you think of content marketing legends, who comes to mind? For me, I think probably at the top of that list is Gary Vaynerchuk. Now when you think of Gary V, what do you think about? You think about somebody that produces and distributes content day in and day out, sometimes multiple times a day. And if you are a marketing director thinking about, you know, how can I start to integrate more of that Gary V style content marketing into my day to day, you've probably decided that you just can't do it. And you can't do it because how in the world does anybody produce and release that much content? Well, you know, the crazy thing is Gary V was quoted as saying that even he doesn't produce the amount of content that he should be producing. Can you believe that? Gary V actually saying that he's not doing the amount of content that he should be doing. It really makes you think like this is a guy that day in and day out is producing and releasing content and he doesn't even think that he's doing enough of it. Well, why is that? Why would he say something like that? Obviously, it's because what he is doing works. It works for him and it can work for you. And in today's show, I'm going to give you three secrets on how to do things like Gary V, but to do them on a schedule, on a budget that makes sense for you and your business. Number one, you just have to do it. You just have to make a decision that you're going to produce or release content on a regular basis. It doesn't have to be daily, but that you're going to do it consistently, you know, week in and week out, and you're going to make this commitment and you're going to stick to it. Now, I know that it might be overwhelming, especially if Gary V is your standard, right? But here's a secret, find that good enough space. Find that balance between putting out perfect content and putting out consistent content. This is important because in today's day and age, in this world in which we're in, it's better to put out consistent content than it is to put out perfect content. You know, Mark Zuckerberg, founder of Facebook, has said that perfect is the enemy of good. And on the internet, when driving customers to your product or service, good is good enough. And when I say good, you know, you still have to have that, you have to have a baseline of high quality, right? If you couldn't understand what I was saying right now, then you probably wouldn't stick around very long. And so you have to have good audio quality. But beyond that, beyond, you know, making sure that your audience understands what you're saying is able to clearly hear what you're saying. Beyond that, it doesn't have to be perfect. Not every piece of content that you produce has to be perfect. You just have to do it. And when you think about doing it and doing things that are just good enough, I want you to remember this, that you're not going to be a rock star overnight. You're not going to be a legend overnight. You know, these things take time, whether it's blogging, podcasting, you know, posting a video show like this one, whatever the case may be, over time, you get better at these things. Your brand gets better. You find your voice. You learn how to more effectively communicate with your customers. And these are the things that happen over time and you're never going to get to that place until you've been doing it for a while. So number one on how to become a content marketing legend is to just do it. Thank you, Nike. The number two way to become a content marketing legend is to start thinking of content in terms of long form, banner or evergreen content. You know, here at Slam, we like to use the term evergreen. And this term, I, you know, I don't know who originally came up with this term, but I remember blogging in the late nineties and learning about how to, you know, create blog content that would be discoverable by search engines. Part of that being that it just pinged the robots. But the other part of that being like, at that time, what types of recommendations should I be following in order to make my content more discoverable? And part of this strategy was producing evergreen blog articles. What this meant was that you would produce an article of 1500 to 3000 words that really was an in depth piece on a certain subject, which was going to stand the test of time. And then you had a series of smaller articles, 350, 450 word articles, that would point back to that evergreen content. This was an early form of back linking or link building. And so that's where this idea of evergreen content first came into my awareness. And we've carried this through to the present day where it's like, okay, let's create pieces of content that really, you know, they serve the purpose of educating our customers. And really they, you know, they are something that can live beyond, you know, whatever week they were posted in. It's something that if you found it in search today and it was posted a year ago, it's still relevant. Let's not talk about things that are fly by night or that could be gone, you know, tomorrow. Let's talk about things that actually, you know, stand the test of time and that continue to work, regardless of when they're discovered in search. So this is evergreen content. Why is this important when it comes to content marketing? Because a big play with content marketing is search discoverability. Okay, you want your content to be discovered in those searches where your customers are searching for solutions to their problems. And depending on where they are in that buyer's journey, you're going to have different types of content that connects with them, whether they're aware of your brand or not, aware of the solution or not, aware of the product or not, aware that they have a problem or not, okay? You're going to have different types of content based on where they are in their buyer's journey in their awareness of you and your product and service. And so when it comes to creating content like this, you really want to think evergreen, okay? Now, if you're a marketing director and you're promoting a specific product or service, then you might think, well, you know, there's only so many pieces of evergreen content I can produce. And that's where we go back to Gary Vee. And if you actually watch Gary Vee or listen to Gary Vee, what you'll notice is that every keynote, every ride from the airport to whatever event he's going to, he's always talking about the same things. And that's because he has focus. He's focusing in on his customers, okay? He's not all about just being all things to all people. He has a few key points of evergreen points that he consistently returns to in all of his content. And you have permission to do that too, okay? You can create evergreen content that focuses in on the pain points and the solutions or the transformations that your customers can be making with your product or service and focus in on that and then tackle it from every different angle creating evergreen content. Remember, the definition of evergreen content is that it lives on, okay? It's not something that's going to be dated tomorrow or the next day or the next week or in three months, but it's something that lives on that your more timely articles, your more timely podcasts can point back to that evergreen content, building up its authority and search so that your customers, your potential customers, your future customers can come and discover that content when they're searching for solutions to their problems. Evergreen content, the number two way to become a content marketing legend. Okay, number three, the number three way to become a content marketing legend and this assumes that you've mastered number two, that you have evergreen content living on your website, living in your media, okay? Number three is remixing. Remixing is a beautiful thing, you know, in a former life I was a disc jockey and I used to love to remix music. I used to love to put my own spin on it. I used to love to take something that I heard in that evergreen song, that evergreen track and make something new out of it and that's what you need to do to become a content marketing legend. You need to take your evergreen content and figure out ways to remix it, put another spin on it, approach it from another angle or to make it palatable for social media. You know, if you follow us on Facebook, on Instagram, in LinkedIn, what you're gonna see is that we post snippets, snippets of this show. Why is that? Because that's a way of remixing or cutting. Another way might be to take, you know, if your evergreen content is a video, then what are all the different ways you can remix a video? Well, let's think about it this way. You can write a blog post about that video and every video that you post should have a blog post associated with it. Blogs are valuable when it comes to content marketing, not only because they allow your content to be more discoverable, but they allow you to kind of dig in and look at the analytics and see, you know, who's landing on those pages and they allow you to provide calls to action and offers right there on the pages where those videos exist or where those pieces of content exist. So that's important. Blogging, it's a foundational aspect to content marketing. You already know that it's not part of becoming a legend, it's just, you know, it's part of becoming a content marketer. So let's take this show for an example. You know, the evergreen part of this show is the video and the blog that's associated with that video. So every show, you know, we're going to release show notes in the form of a blog. Typically, you know, 800 to 1200 words or sometimes more depending on the content and everything that we do is going to point back to that page, whether it's a social media teaser or an advertisement or, you know, future episodes which point back to that content. But we also release a weekly email with the summary of the show approaching the show's content from a different angle and then pointing people back to that page. Of course we do YouTube, IGTV, Facebook, all these different social ways of distributing the content. In social, we do graphics. You know, it doesn't always have to be, in this case, a video. It doesn't always have to be the audio or video spliced up and cut into, you know, its own thing. It could be taking those words out or those points out and creating a graphic for it. You know, I love the story graphics on Instagram where you have, you know, five or six graphics sharing the points, the one, the two, the three points. Perhaps you'll see that for this show. Here are the three ways to become a content marketing legend but you see that in a graphic on Instagram rather than like me sharing that with you either through video or audio. These are all different ways that you can take an evergreen piece of content and remix it and remixing your content if you get it down really will allow you to go further, farther, faster when it comes to content marketing. It will truly set you up to become a content marketing legend. If you want to be like Gary Vee, you really have to just dedicate hours upon hours each day to create content but if you want to be a content marketing legend, number one, you just have to do it. Remember, perfect is the enemy of good and it takes practice to begin to get good at creating content whether that's writing a blog or, you know, shooting a video it's going to take practice. If you go back to some of the older We Are Slam shows, these are shows that I don't even want to watch and these are shows that we're remixing and reproducing because they truly are dated and everything that you do a year from now is going to look like, wow, look at where I've come from and that's because you've gotten better. You've gotten better though because you're doing it week in and week out. This applies to writing, it applies to doing a podcast, it applies to everything in the marketing space. The more you practice, the better you get. Remember, practice makes perfect but don't let perfect be the enemy of good enough. Number two is evergreen content. This is content that will stand the test of time that won't necessarily be irrelevant in a month or two. It's content that you want to point back to and direct people to so that you can increase its authority and search. And the number three is remixing. Remixing is the key to becoming a content marketing legend because it puts you in more places in front of more people but you don't have to create and continue to create newer and newer content. You can take the evergreen content that you've already produced, splice it, cut it, remix it, represent it in ways that you haven't before. This is this idea of remixing your content and these are the three ways to become a content marketing legend. Now, if you've enjoyed this show, let me know. If you're watching IGTV or Facebook, let me know in the comments, YouTube, or if you're listening on a podcast network and you haven't already, do me a favor, subscribe to this show, rate us, hopefully five stars, but give us an honest rating and then give us a review if you have the time to. This helps us not only get better but helps us to get out in front of more people just like you and really the purpose of this show is to provide marketing agency insights for marketing directors, marketing professionals, just like you. So do me a favor and share this with a friend, hit me up in the comments, subscribe, rate and review and I will see you next week. I'll talk to you about how you're filling your marketing funnels. Welcome to the We Are Slam Show where you'll learn marketing agency insights, best practices and ideas to help your business grow. My name is Tyler Kelly. I'm the co-founder and chief strategist.