 What is thought leadership? Have you ever wondered that? Well today in five minutes? I promised in one sec. I just need to get my timer set up I'm going to tell you what the leadership is and give you just some some detail about why you might need us Why you might need to be using it in your business and why it's different than content marketing 96 FM. So yeah, the rollout's definitely been very quick. It kind of got going You know quite suddenly so they're doing it by age group. So I'm 32 My only health concern is asthma. So I was kind of towards the very very tail end and at this point basically You know kind of almost everybody has been called in for their for their vaccination We're in Molly blooms here in Tel Aviv and you can see there is a busy trade here Plants of Guinness are flowing like water the bar stop being kept very busy They have silage on the door here It says in Hebrew that you have to have your green pass. So they're actually running a In English and they're running a check the people in order to get in you need to show your piece of paper Which I have here and the piece of paper has a QR code and your details And you can also show your smartphone