 What is up everybody? Welcome back to the channel. You guys I just want to go over these basics, man I want to go over these freaking basics shout out to Teresa and her daughter, Samantha just got off of a strategy call These are already clients of mine that I just wanted to kind of extend, you know, just More knowledge and just more time to them. They reached out to me and they're like and they're like David, you know Why aren't my leads converting or why aren't my ads converting, right? They're hoping for leads They're hoping to capture information from from potential people And so they set up a call with me today to kind of go over why and so I wish I recorded it, but I didn't but it was a call where They were stuck and they were just like man, what's going on with these ads? Why aren't or are they not converting for us? and there was a ton of stuff that I that I that I Revealed and that I kind of just Looked at and I'm like man. Here's why here's one reason. Here's another reason Here's the other reason and I literally went over a few different reasons why that ad was not performing And why none other ads were were actually performing And I wanted to kind of share with you guys so this one right here Requirements of generating leads with Facebook ads here are just the basics of what you guys need to implement Okay, or need to know I should say They're running this ad right? Let's say for example, this is a listing and When I click on it, I'm brought to a page that looks like this and this is this is number one This is the first thing that they were doing wrong, right? And this is the first thing that that most people do wrong is they'll send me to a page Like this, which is a beautiful website, but there's a million things going on There's a million things going on and and you guys already know a lot of you guys that are watching this video You guys are direct response marketers. You guys are online marketers. You know for a fact that okay? This isn't where you want to take them and That's problem number one problem number one is that they were taking me to a full-blown website now They're promoting and marketing this one listing, but when I come to their website There's so many more listings that I can look at right all these right here So so right away. There's the problem right away. You're completely taking that Consumer you're taking their attention off of that one property and now you're putting 15 more in front of their face It's like dude. I was interested in the one like I was interested in the one all of a sudden I'm seeing a million other others that are probably maybe would fit my criteria and fit my interest, but I Wasn't even looking for that and now that you're sending me here And now that I can look at all that and I can look at all these other ones And there's so many more properties I can look at it's like dude My attention span is so short and you just lost it like I'm gone right because there was just too much going on and And so that was problem number one is that they're sending me to a website and not a landing page You got to be taking people from this from this ad you want to be taking them to one page so Whether you want to you know, whatever the heck you want to title it. That's not even the importance It's this template. You're taking someone from a Facebook ad to this one single page Okay, this is direct response marketing. This is straight to the point You're interested in this property and that's what I'm going to show you. Okay, enter your information That right there to a lot of you guys is super super basic But I'm telling you so many small business owners are still missing it They're taking me to a full-blown website and wondering why they're not capturing the lead that was problem number one Problem number two is that they didn't even know if this was their Facebook pixel. So this pixel that's on their page They don't even know if that's their pixel Because number one, they don't even know how to find their pixel. So that was problem number two is that they're running ads Looking to capture leads, but they don't even know if that's their Facebook pixel That's problem number two your Facebook pixel has to be on this page. Okay now Problem number three was the fact that they were running that ad under video views and it was a video so I'm showing you guys an image an image ad But they were doing videos also and they were running those videos under video views Wondering why their videos are getting hundreds of views But no leads Because you're telling Facebook Get me the views Facebook is very clear. It's very straightforward. What do you want to pay for? Do you want to pay for traffic to get people to your web page? Do you want to pay pay for conversions to get people to opt in? Which is what 99.9999 percent of you guys are looking to do get people to opt in That's conversions. Or do you want to get people to just engage with your posts like comment share? Or do you want to get people to view your video? So in this case with Teresa and Samantha They're running videos under video views Wondering why no one's clicking on the link Coming here and why no one is giving up their information Because it was ran under video views. Okay, that's that's not what you want to do And so what I explained is is the fact that it's still important It's it's still super important to run video views because that allows you to create your custom audience Around people who are viewing it so then you can then retarget those folks in the future with more ads under conversions, okay It's conversions that you're gonna be running for lead capture Okay, so if any of you guys are driving them to a landing page, it's conversions But here's the thing as I'm now explaining conversions to them. I'm saying, okay Here's what it's all about first. We have to set up that custom audience of everyone who's gonna land on the thank-you page And then also what's super super important is as they come to the landing page and I told them I said hey Facebook doesn't want to know your goal They want to know your ultimate goal. So if I asked you guys right now, what is your goal? Your goal is to capture a lead, right? Your goal, that's what you that's what you would tell me, right? Your goal is to get them here to capture the lead Facebook wants to know what your ultimate goal is. What's your ultimate goal? Okay, so if you're just thinking about it, what's your what's my goal? My goal is to get them here David, right? My goal is to get them to this page Facebook wants to know what your ultimate goal is your ultimate goal is to get them to fill out the damn form So once we click on show me that send me the details Your ultimate goal is to get people here That's the goal. That's the ultimate goal. That's what Facebook needs to know That's what Facebook wants to know they want to know your ultimate goal not your goal Okay, so with that being said this thank-you page needs to be set up this URL Needs to be set up as a custom conversion. Okay, that's what's gonna allow you to run Conversion ads so if you don't know how to set up a custom conversion, I'll tie that video to the end of this One watch that video. That's how you set up a custom conversion I have to set up the custom conversion first in order to run the conversion ad Facebook needs to know. Okay. What is the thank-you page? What's that confirmation page? What page do you want us to drive people to what's the ultimate goal and it's that right there? So That's what I wanted to share with you guys man is that if you're looking to capture leads Don't send people to a full-blown website You have to start sending people to one page to a single single web page And again, not only does your Facebook pixel need to be on this page, but your Facebook pixel needs to be on this Confirmation page which is the thank-you page your Facebook pixel needs to be on this page as well And it needs to be set up as a custom conversion as you can tell right here I have Facebook categorizing it because I set up a custom conversion I have them categorizing this under lead and how do I do that? How did I do that? I grabbed this URL of the thank-you page and I set that up as a custom Conversion and so watch that video at the end here. That's going to show you how to do that So then when you come in here and now you click on conversions and you go and run this Conversions ad it's in the ad set section where we can now tell Facebook about that page Okay, so it's going to be up in here as we scroll through It's going to be right here Missing conversion events all I'm going to do is I'm going to click on that and I'm going to choose That one page that I set up which it's not in this account this ad account But if it was it'd be showing right here, okay? In fact, let me show you let me show you in this other account Just so you can see what I'm talking about. I think it's in this other account Okay, so now I'm in this other account, so let's go to let's click on conversions We're looking to capture leads or we're looking to make a cell, right? It's conversions and so we come over here And I think I have it set up under this one. So we click on continue And then it's this ad set section right here and we're going to scroll down Okay, so right here obviously right here is where I could put any custom audiences that I set up But then down here, where's the damn conversions? Oh, here we go. It's already bite. Yeah by default I went there. So if if I exist out, it would have been read. Okay, so it's read Okay, so this is where I tell Facebook. Hey The ultimate goal is to get people to this page right here This is the one that I set up as a custom conversion, right? So when people land on this, thank you page this, thank you page. I'm telling Facebook. This is the lead This is where I'm this is my ultimate goal. This is where I'm looking to get people to it's not just that Optin page. It's not just my landing page. No, it's this. Thank you page That's what I'm gonna tell Facebook. So that's where I would put it in right there And I would just continue the process and then I would retarget any custom audiences that I may have set up Click on click inside of here and it'll drop down any custom audiences that you already have and then I can retarget Any of those previous people who landed on a page or who watched a video any custom audiences that I have set up I can retarget them as well and then of course, you know target any other location But it's conversions you guys it's conversions is taking people to a simple landing page And that's all under Capturing lead capturing a lead or making a cell now if you're not taking people to a landing page Then for sure you can go with lead generation You can capture leads under lead generation and and that's when you use Facebook's form And so the pixel on any page wouldn't be necessary because you're not taking them to any page You're using Facebook's page and that's lead generation. So you can generate leads under under lead generation There's just a few more steps like when you capture the lead that lead is inside your Facebook business page Then you have to you have to export that lead Then you have to import it into CR some CRM and hopefully you have a CRM Or you have to import it to some email auto responder Hopefully you have an email auto responder But you want to take that lead off of Facebook and put it into into some type of database and those are just more steps Then I care to have to facilitate and that's why I don't normally go at lead generation But if you don't have any third-party software, then then you can capture leads that way But everything that I'm pertaining to is capturing a lead or making a cell By taking people to a third-party page a landing page Okay, and that will be conversions or you can or you can run traffic as well traffic is your goal The goal is to get people to your landing page. That's traffic The ultimate goal is to get people to fill out the damn form. That's conversions Okay, but again, make sure that you have that URL of the thank you page Make sure you have it up set up as a custom conversion. Okay You set that up as a custom conversion you run conversion ads And at this point when you're running conversion ads I would have ran some video views first just to get the audience, right? Or maybe even run some traffic just to get that pixel firing and get get Facebook knowing who the heck the people are are Who who who they are and and and what type of people they are of? Who's even landing there in the first place, right? So you could start with traffic a lot of people will start with traffic to get people to the landing page To start getting some data to the pixel and then they'll turn around and retarget those people who landed on the Landing page with conversions now now those are people now Facebook has some data now Facebook knows Okay, this is a type of person that is normally landing We can find more people like that to convert so there's a process to it all you guys it's not just putting one out out and Thinking you're gonna capture leads like there's a few steps the conversions again set up your custom audiences set up your custom conversions With traffic for sure set up your custom audiences let people know let Facebook know hey and that's what I did over here So for example if I go back to the to the actual Landing page of this one. So this is the thank you page This is the landing page over here I have my Facebook pixel on this tracking everyone who who lands on the page So if I wanted to I can run Traffic to this page just so I can start getting Facebook's pixel some data so I can start Telling Facebook. Hey, man. Here's the type of people who are landing Create an audience of those people so I can then retarget them in the future with conversions So just depends on how you want to how you want to get the data to Facebook Do you want to run traffic to the landing page to get that kind of data to Facebook? Or do you want to run video views and get thousands of people to view your videos to have that kind of data that Facebook needs? To then retarget that audience that custom audience with conversions Okay, because that's where your lead capture is gonna come from it's gonna come from conversions But again, just make sure that that custom conversion is set up make sure your custom audiences are set up and and and and and run those ads you guys But that's required requirement to generate leads on Facebook is to run Conversions, but first set up that custom conversion. Okay, so wait till the end of this one You'll see it pop up at the end you guys Custom conversions get that thing going man and keep it simple and if you're not taking people to a simple page like this You're probably spinning your wills just like Teresa and Samantha You're probably spinning your wills wondering why no one's opting in Because you're probably taking them to a full-blown website where there's nowhere to even opt in and at the same time that Full-blown website is super overwhelming to the average consumer and no one's no no no one's No one cares about any of it. So keep it simple you guys keep the attention on one product Focus on that one product get all the attention there have them inquire about that one product See what I told what I told Samantha is I said if I go with um This one right here. Look I click on it and it's taking me to the full-blown website, right? It's a listing. It's a listing. So let's let's say I go to Rather than taking me to this full-blown website where there's a million things going on Okay, and this is the first thing I'm seeing when I click on the ad rather than taking me here Take me to a page like this one. Okay, so you're promoting a listing. You're promoting this listing Take me to a simple page like this get instant access to the price and photos of this property Homes in this market move extremely fast schedule your private showing before the bidding war begins a few bullet points View all 17 photos now Send me the details once that person opts in and once you have that lead Then send them to this full-blown website. Okay, and again make sure that this full-blown website Make sure your pixel is on it and make sure that this URL is set up as a custom conversion, okay, then you can run conversion ads For this listing and that would get people to obviously opt in alright you guys so I know that was a ton There's a few steps and I just truly believe that these are basic steps that most people miss and they wonder why they're not capturing leads on Facebook, okay, so Watch this video popping up at the bottom you guys custom conversion set that up comment below man Let me know what you guys are going through let me know what type of struggles you're having what type of roadblocks You're you're you're experiencing and I'll do my best to really break it down In video and walk you through it all alright you guys so Watch this next video and I'll see you guys there