 Awesome. So we just put the post on the business page, wrote out of the text. And this part is so important too because now that we're going to go run the ad, we're not going to be able to change the text anymore. Okay. That's why I always try to focus on this part first, making sure there's no grammar errors, making sure we wrote exactly what we wanted because we're not going to be able to change it once we jump into the ad part. So we're good there. We're good there. We got the video title. We got the edit. We're good. So now let's open up another tab and let's go to the ads manager. We can go to your folder or we can just go to the folder. Yes, the folder comes in handy. Okay, perfect. So we'll go to as manager. So step one is putting the post on the business page. That's step one. And then step two is coming over here and setting up the ad. And then step three is setting up the custom audience. So we can track the thousands of views that are going to see the video so we can then retarget in the future with more ads. That's what it's all about. And I can't stress that part enough. And that's what I knew you were missing in the very, very beginning. I'm like, damn, let me just show her how to do these, these audiences because 99% of all of this when it comes to social media marketing in general, 99% of it is about custom audiences, whether it's LinkedIn, whether it's YouTube, whether it's TikTok, whether it's Instagram ads, people are running Instagram ads, you know, you're in your newsfeed seeing ads on whatever 99% of it is all about custom audiences. So when you see people that are crushing it with advertising, it's because they're focused on it 99% of the time they're focused on building audiences. That's all that's all it's about is getting back in front of people who watch your last video. That's all it's about. And when you can do that multiple times and that individual in your local area keeps seeing you. That's when you win. Right, it's the omnipresence, it's the branding effect and that's why a lot of times, it's not even always about the lead. Like in our business, like your business, my business, it is right it's all about the lead it's all about the appointment I need someone on the phone I need to talk to somebody right now it's all about the lead for sure. But in this case, you have to, when it comes to when it comes to social media advertising now, you have to also calculate and you also have to take into account the branding effect. The fact that thousands of people in humble are going to now start to see your face. They might not have clicked they might not have downloaded your seller guide just yet. Right they didn't enter their information on anything just yet, but all of a sudden, thousands of people locally are now starting to see our face. Yeah, there's value to that like major right and as we stay consistent and that's what I'm trying to say like, all this takes is is is one video like this every 15 days now this is this first one's going to be brand awareness the only objective the whole objective is to capture the audience of this first video, and then retarget them with with at number two and on and it's on at number two and on when we're going for leads. So this is just our breakout this is just hey guys this is just like door knocking for the first time and to know our neighbors. Okay, all this is and I'm going to go knock these doors for three hours. I'm going to go knock this entire community. Not everyone's going to answer the door, but the few that do. I'm going to make sure that I make a great impression. Right because those people that open the door, they're going to get my business card I'm going to shake their hand I'm going to get their contact information, and I'm going to make a friend. So one of this on a grander scale, we're going to run it as an ad get thousands of people to view it, but not everyone's going to view 15 seconds of it, not everyone's going to view 30 seconds of it not everyone's going to view the whole damn thing. Right, so, so all we're doing is trying to how long is it a minute minute something. Yeah. Yeah, so, so once we set it up will go and create the audience around those who watch 25% of it. So the 25% that watch, or actually I should say let me let me rephrase that the people who watch 25% of your one minute video. Those are the people that open the door. That makes sense. Now again, they may not be planning on selling now, but they open the door. And you shook their hand and they got a good glimpse of who you are. Right that's that's this but on a grand scale. All we're going to do is just again, focus on retargeting them show them another ad show them another ad show them another ad until before you know what they're falling in love with you there they become indoctrinated, which means they they start to know you they start to feel like they know you because I keep seeing face I keep seeing you, you know, and it's not that you're just posting random stuff you're actually educating us on something. So that that's what makes it even more powerful because not like she's just posting random stuff she's actually educating me on something she's teaching me on what it takes to sell. Right, right. So, so, so there's just so much that comes in it but the consistency of it is the magic is staying consistent with it and building that brand to get people indoctrinated, which means they become, they feel like they like you they feel like they trust you and they feel like they can do business with you because they keep seeing you. And again, it's local local viewing right so that's that's what's so powerful so so this ad right here what what ad was this was this something we're just playing around with or what was this. Yeah, let's just we're playing around with it. Okay, let's just delete this one so check the box to the left and then let's just. Yeah, so you hit the more yeah the more the more will. There we go. Yeah, that should delete it. Okay, and then click on the middle tab at sets. See if it deleted there as well. Okay, cool. Perfect. And then the third tab ads. So these are the three tabs right so we're going to spend a lot of time on these three tabs campaigns, ad sets and ads. So, so now let's click the green button. So let's go in and start the ad. So, as we go through the three steps that's all this is it's taken us through these three steps. Let me confirm a few details. Okay, so go to account overview. And they're just like a box that you got to check. So if you ever see that notification it's normally because you're, you're, you're kind of running out for the first time. So you got to just confirm. Yeah, hit that confirm right there. And we're good. Okay, awesome. So now just you can click the green button for there. Perfect create. Okay, awesome. So now we're going to do the three steps those three tabs that's all it is the three tabs. The first tab campaigns is simply choosing the objective. This is where everyone drops the ball as well. There's these there's these six objectives awareness traffic engagement leads app and cells. This is where everyone drops the ball. They don't choose the correct objective now at number two and on we'll get more detailed into the objectives but here we're going to just keep it simple and we're going to awareness. This is a video, our only objective is to get thousands of people to view it. And so we're going to go awareness so it continue. So step one, the campaign tab is choosing the objective, hitting the drop down for special ad category and going housing. So right there the categories, hit that drop down go housing. And that's it that's step one of the tab campaigns hit next. And we're good. We're good with all that we don't need any of that. Next in the now we're going to the second step the second tab, which is the ad set tab in the ad set level, we're going to choose our budget we're going to choose our targeting we're going to choose our placement. We're going to choose the calendar and when it when the ad starts and when it when it ends. Okay, it's all done in the second step. So now we'll just scroll down so that's the correct Facebook page we're good there. We'll just come down to the budget so change the daily go to go to lifetime. So what you want to do here our whole thing here is we can run this for 15 days, like it doesn't need to be really longer. So over the next 30 days, you want to kind of just start to plan your budget like what's our, what's a comfortable monthly Facebook ad budget. So I was looking to do 250 for the month. Perfect. So divide that by two. So 125. So 125 here and then and then go 15 days so that's what I've seen earlier is I truly believe Rachel like I like I swear like I truly believe if you were to focus on this 125 every 15 days. And then and then and then as you get deals then you you reinvest that in that in that budget goes a little higher. Okay, right. So just do it to the 14 it's only a few more days extra and then do another ad. Perfect, perfect. Yes, perfect. And then and then 6am so 6am. And you're going to go actually you're going to go 27 to because today's the 26. So you're going to start at the next day. Okay. Yeah, so that that might push it to the 15th. Or does it I don't know does it actually. It was a couple of days that I put in next I want to make sure that from here going on we can like, perfect. Run to the fortune leave it to the fourth let it end on the 14th. Okay. Yeah, that's fine and then and then the 15th we run run from 15 to 30th. Perfect so 6am 6am. Start time and time. No, but what what I was saying though is that this this one every 15 days can literally literally replace all the organic posting that you're doing. Like all the organic like I'm telling all the organic posting the LinkedIn's the Tiktok's the Instagram like all this crap like I'm telling you, going all in on your local area will replace all that. All that so you'll you'll see you'll see so we're good there on the day we're good. Okay now we're going to scroll down. We don't have any custom audiences that we're going to retarget now. So we're fine there but the locations go back up to the US United States. So hover over the United States click on edit. Let's simply, and we're going people living in. So hit the drop down the drop down right above the United States. Yeah, that drop down. So we're going to always be going with people living in this location. Since we're focused on homeowners. Okay, and that that's a huge different watch look at all of them hit the drop down again. I just want you to be familiar with everything in here. So you can see the difference is people living in this location people recently in people traveling. People living in or recently in. Right so a lot of times as people are running ads they don't even look at this part. Right so it's like there's a huge difference between all of them. Yeah, right so if I'm going after homeowners, then yeah for sure people living in this location. So this is the United States hover over United States and just hit the X to the right. Okay so this is when it starts right this is this is it so whatever, whatever location you put here is the is the is the location you're going to focus on from this point on. Okay. Now you could, you could, there's two ways you can do this part you could put in the city or the town just like just like that. You can put in an actual address and and build a 15 because 15 miles is the minimum. So building a 15 mile radius around your actual physical address is pretty powerful as well, or you can just target the whole town it's up to you. Well I was not that big so I'd rather. Okay perfect so then just right there city. Perfect, we're good. So you can go 15 miles or you can go, you can go up to 50. Oh right here. No, a little higher. So right where the city 15 miles. Yeah, so right here. That 15 in the box. Do you want do we want to go higher or should we stay at 15. What do you think. I, I mean, um, maybe a little higher. Yeah go 20 so take away 15 hit type in 20 and then hit enter. Yeah, so that would that would take you a little further. That's good. Okay, perfect, perfect. So now let's scroll down age cannot change gender cannot change languages, you cannot change advantage placement. This is where this is where we'll do testing one ad will run advantage placement one ad will run manual placement. But the advantage placement is just letting Facebook place the ad everywhere and everywhere is click on manual placement. Where is here. So if you let, if you just leave it at advantage placement yeah click on manual. If you leave it at advantage placement, Facebook places it everywhere, Facebook, Instagram, audience network scroll down, you'll see everything right below all the different placements. Okay, so and then click on feet right there on feeds to the left a little arrow to the left of feeds of the word yeah click on that. That opens up so scroll down scroll down all these different placements is where is where Facebook would place the ad. Now you would think that's a good thing, you would think that's a good thing, but but it's not always a good thing at all. And you'll, you'll, you'll probably agree with this, because you're a consumer I'm a consumer, like where do we really spend most of our time at like when it's on when we're on Facebook for example or even on Instagram or even on LinkedIn or even on Tik Tok. Just on the feed on the feeds right like right that's that's just the bottom line we're on the feeds. So a lot of times I I just want to go feeds a lot of times will go manual placement will uncheck everything and only leave the feet. Okay, so. Wait, wait, but that's for ad number two and on. Okay, number two as I'm going for leads. I'm going to only go in the feed. Now now now my now now I'm looking for a cost per lead. I want to make sure that my cost per lead is is low so I want to make sure Facebook's not spending all my money everywhere on all these placements where there's not much attention. And Facebook to tell you the truth, they're they're very good they only spend it on where the engagement is at so even if, even if you left everything checked. And in the placement is everywhere. They're only going to force the money to where the highest engagement is at so if there's no engagement on these other platforms scroll down a little bit. So if there was no if there was not much engagement in the stories, or the in stream, or the overlay and post loop ads on reals if there's not much engagement, then they're not going to dump the money there. So little little nickels and dimes that adds up, it adds up. So it's like man, I don't want them to spread me too thin I'd rather just have all my money go into the feed. Right, right. So, so that's the strategy for at number two and on is to really go edit placement majority of the time. In this case today we're going brand awareness we want everyone and their mother to see this video. So we're going to leave it advantage and just let Facebook just place it everywhere in in this local area right everywhere on the play on the platform in this local area. Because we're trying to get as much data we're trying to get as many views as possible on this on this on this video. So we'll leave it there so we'll scroll down and hit next. So that's it that's step two, the budget, the targeting the placement. And that's it now we kind of step three, where we actually put the ad so now scroll down a little bit. So again two ways you can do it you can come in here and go straight and create an ad upload the file from your computer put it here and run it there. But again I don't do it that way because once the ad is over it's nowhere to be seen. I want that post to live on the page forever so we will use existing post is what it's called so scroll up a little higher. We're going to add hit the drop down and we're going to come down to use existing post, use existing post. Okay cool so now scroll down, and then you'll see select post right there, and then you'll just find that post. Perfect. And then continue. And then that's it so now we'll scroll down and we don't need any call to action button on this one. We just simply want them to view it. So if you scroll down you'll see, you'll see a little lower you'll see a call to action. The call to action right there that's where you can add a button. But there's no button out for this one so we're good so we'll scroll down. We don't need any of this tracking this is the pixel tracking so we don't need any of that just yet so we'll hit publish and we're good. So now that ad is set to go live tomorrow at 6am. So, when this happens so like publishing one of three. It gets stuck like that that happens, often where you'll be on this final step you hit the green button and then it gets stuck in the blue publishing one of three. It needs to go three of three. So when this happens, all you're going to do is open up another tab. Go back to your bookmarks go back to ads manager and you'll just push it through over over there. So ads manager, and you'll see this blue button in the top right. That's the three campaign assets ads those that's the number three so that's what stuff is. Yeah click it. And then just force it through here so hit the publish. And then you can close out that other tab, the 20 yeah close up that one. Just hit leave that's fine. Okay, cool. So we'll work out of this one. Okay, perfect. So now they all they all published so we're good. That's step two step one post on the business page step to set up the ad to go live tomorrow at 6am and then step three going and create the custom audience right away. So let's click the three lines or we go to your bookmarks it's audiences, but you can click the three lines to the left, and then just go to audiences. And now we want to just, here's what it's all about again 99% of all this stuff is stacking these audiences. So, hit that little drop down in the top right. Not that one but the one right below it that little arrow or whatever it is. Yeah, that one. Okay, cool. So, so that was the first audience that we created around all the organic ones. Now, all I want to do from this point on is create audiences around videos that you actually running out on. Right so so this right here is where it starts so click the blue one create audience. Yeah, that one. And then custom audience. And then we'll go video and these are all the different audiences that you can you can create but in your in your case you're going to only be doing website and video 99% of time so hit next. And then right here you're going to just choose the engagement type so anything above a minute long video. You'll always want to create a custom audience around 25%. That's a good good enough number 25% and then choose videos, click the blue choose videos. And then you'll just find that video again. Perfect. And then confirm. Okay, awesome. And then the retention, bring that down the 365 bring that down to maybe bring that down to 45 days. Facebook will just keep people who watched it in the past 45 days in this audience. And then the audience name just give it intro video or yeah yeah intro video is good intro video and then in parentheses 25% perfect and then create audience. Awesome. And then done. And that's it so again, this is where it's at this we got to be by the time we're all said and done over here I want like 200. It's all about custom audiences. Okay, so, so when we go and run. So this is going to run this is going to run when we go run our second ad. We're going to retarget everyone who watched this one, we're going to continue to target our local area, but we're going to also but we're going to also retarget everyone who watched this one. Awesome. And then as we run our third one, then we retarget everyone who watched at number one and two, and we just keep going just keep going from there. That's good so let me, let me show you one last part click the three lines let's see what it looks like in the newsfeed as it goes live. And this is how you can always see a live shot of your ads. So click on go to go to as manager as manager, and then we'll just simply check the box. Yes. Yeah, and you know what why don't we do this real quick click on edit right below the title. It's always it's super super important. Yeah, edit to title title each tab. So this one new awareness campaign, take away that we're going to customize these titles so this is intro video intro video. And then in parentheses, the actual objective, which was which was awareness, we went with awareness, right intro video awareness, and then hit the green button here. Yes, publish. Yes. And then, and then, and then click on to the left new awareness ad set. Yeah, click on that one. And then over here. This is where I want to give a brief title new awareness ad set so delete that here I want to just briefly describe what we did in this step. Okay. So what we did in this step is we went we went what was it 125125125 budget 125, and then I'll put the, the, the location, the actual city we're targeting 20 miles 125 budget dash, yeah, comma, 20 miles. And then, and then, and then, and then let's go. Advantage placement. That's it. Perfect. So just a little brief description. So when you're looking at it on the dashboard, you know exactly what add that is. So hit publish. And then the, and then the third one new awareness ad, you could just put intro video on that one intro video intro video ad. That's fine. Perfect intro video ad. Okay, cool. And then publish. Okay, awesome. That way went and then hit the hit the, actually, you know, let's see if we can see it here. Click the share right above that drop down share. Yeah, click on that and then come down to Facebook desktop newsfeed. Facebook desktop newsfeed. Perfect. So let's see if it's here. So it should be down below Suzanne. So right below her. Yeah, it's not up yet, but it'd be right here. It'd be your, your ad right there. The keeping current current matters went down. It's going to purse tomorrow. Yeah, but this would give you a live view of how it looks now. Yeah, that by clicking the drop down, but it's just not there yet, but that's fine, but it will lie tomorrow. And that's it. So step one post on the business page step two. Create the ad step three set up your custom audience. And that's it. So hit the X to the left. So right there to the left, just exit this part. And you're good. So now, now you just uncheck the boxes. So you have these three steps. Checked. So just uncheck the box. Uncheck every box. Yeah, uncheck that one. And then click on the middle tab. Uncheck that box. And then, or you can X out right there. Yeah, perfect. Just hit that X. And you're good. Awesome. So let that run any questions on that whatsoever. No, that's pretty cool. Awesome.