 RCA Victor has built a tradition of continually introducing new ideas and products to bring new thrills and pleasures to millions in home entertainment. In keeping with that tradition, RCA Victor now offers a completely new development for new listening enjoyment with tape. Watch this. How long do you think it takes the average person to take off one tape and read in a new one? Two and two-fifth seconds, 32 and one-fifth, or a minute and ten seconds? Let's find out. Ready, set, go, and two-fifth seconds exactly. How did she do it? Here's how the new RCA Victor conceived, developed, and designed tape cartridge for easy magazine loading to make playing a tape as simple as or even easier than playing a record. The first truly sensible approach to tape. But that's only part of the story. The new cartridge cuts basic tape costs to one quarter of what they used to be for the same playing time. And here's how. The old real-type stereotypes carried two soundtracks, one for each speaker system. The new cartridge tape carries not just two, but four tracks. Two in each direction for stereo or four tracks for monoral, giving twice the playing time for the same length of tape. For monoral home recording, all four tracks can be used, giving four times the playing time, giving you more uninterrupted music than is possible from a full stack of 45 rpm records on an automatic phonograph. And there's even more. On the old type tape recorders, the slowest speed at which music could be satisfactorily recorded and played was seven and one half inches per second. But now, high fidelity music at the new low speed of only three and three quarters inches per second, made possible by the development of precision-controlled RCA Victor sound heads and precision balanced motors, the product of four and one half years of research, and to be manufactured in RCA Victor's own Cambridge, Ohio factory. One whole hour of stereophonic music or two hours monoral in a single tape cartridge. In the past, stereophonic tapes like this one gave about 36 minutes of music and cost about as much as three LP records. But with the new tape cartridge, with easy magazine loading, living stereo will be available at a cost of a little more than one LP record. Along with the new tape cartridge goes a complete line of brand new RCA Victor tape cartridge recorders and players in a complete price range to put the ultimate in high fidelity music, listening and home recording pleasure within the reach of everyone. All models both play and record while all the stereo semi-automatics and fully automatic models record stereophonically as well as monorally, bringing the new thrill of living stereo to home recording. All models feature a fast forward action as well as a fast reverse for editing and selection. All models also feature an automatic shutoff that turns off the machine when the tape has finished playing. The tape is now completely rewound ready for playing. No need for rewinding, the new tape cartridge is at all times ready for play. The new RCA Victor Deluxe models include the completely automatic features of reversing and shutting off. Playing up to two hours of music at the push of one button making it unnecessary even to turn the cartridge over. Presto, tape reversed, sound head switched to the B track all without the touch of a hand. And now some more features of the dramatically new RCA development. For easy convenient indexing you have first the footage counter giving you an indication at all times of how much tape has been recorded or played. Second, two conveniently located windows to provide a further visual check on how much tape remains on each reel. Third, for easy reference the first side of each selection is labeled A while the second side is labeled B. Conveniently packaged in a rugged polystyrene case that keeps the tape protected against damage. A package actually containing twice as much music as is found on the conventional seven-inch pre-recorded tape reel. All in one small neat cartridge that does not need a spare second reel for winding and rewinding. A simple break holds the reels firmly, prevents tape on winding and fouling and shipment or handling. Virtually foolproof. When the cartridge's magazine loaded in position to play the break is automatically released. Two easily removable screws permit the cartridge to be opened to edit or repair the tape. No need to worry about your pre-recorded music tapes being accidentally erased. It can't happen. All cartridges include a special feature that makes accidental erasure of pre-recorded tapes impossible. So simple, so convenient, so practical, so easy to use and with all the unquestioned advantages of tape. Now ready to move the tape recorder out of the closet and into the living room where it belongs as part of the newest and most exciting home entertainment center for the entire family. One more keenly significant example of RCA's aggressive leadership. Playing a vital role in developing a dramatic new product to further and advance a great new industry. The tape cartridge. This has been a presentation of the Library of Congress. Visit us at loc.gov.