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TheO heated rollers from Cloud Nine

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Published on Feb 2, 2011

With TheO, Cloud Nine has reinvented the idea of the styling roller. From the time it takes to heat a roller up, to the way you apply them. Here's how you'll benefit.

Speed.
There's never been a faster heating process - simply pop a roller in the pod and it'll be ready to use in less than four seconds.

Ease.
As the rollers heat from the core out, they're hot in the hair, not in the hand, so you can work without the worry of discomfort.

Lightweight.
We've incorporated the very latest soft grip technology into the design, which means you don't have to use pins to hold our rollers in place. And as the rollers are incredibly lightweight, they won't drop.

Flexible.
TheO pod works with several sizes of rollers, including our extra large 60mm option, so you can create every style from the beautifully natural to utterly outrageous.

Control.
By heating just one roller at a time, you benefit from heat on demand, rather than having to heat numerous rollers at once, giving you greater creative control over where to take the individual style next.

Eco-friendly.
TheO uses seven times less power than traditional heated rollers* - so you're not only doing your bit for style, you're helping out the planet too.

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