 All right, so speaking of mobile, you know, it's needless to say, it's a phenomenal space to be in right now in terms of a number of mobile connections and in terms of the amount of revenue to be made in this space. So this slide is just stating the obvious how important the whole mobile space has become in a short span of time. Now the smartphone is going to continue to grow. This is kind of a newer slide based on some recent data and just showing you kind of the trend and it's not expected to stop. I mean if you look at 2011 to 2016, it's a 24% annual growth rate. So it's pretty amazing how fast the space is growing and the opportunities there obviously. For us, we look at the mobile space as there are just a lot of areas for continued innovation. You have the CPU obviously, ton of things with the CPU, the GPU, the graphics, multimedia, the connectivity stuff. Sensors is a big one. There's a lot of things going on with multiple sensors going into your phone and also all the display technologies. So a lot of stuff going on in terms of innovation in the smartphone space. I like this slide because it's kind of interesting and I was talking to somebody a few days ago about this. Two, three years ago when I was talking about Snapdragon and mobile stuff, I had a slide which basically said we are bringing the PC experience to your mobile because of all the processing power that we have. So you don't have to wait for your browser to your pages to download. You get good gaming experience, you get good multimedia experience. So my slide was, hey, I'm bringing you PC experience on your mobile. My new slide says I'm bringing the mobile experience to your PC and many other things. And the reason for that is not only the mobile power and performance has caught up to the PC, but it has actually exceeded it in terms of being always on. I rebooted this thing and took me 10 minutes just now because I wanted a fresh start. My mobile reboots in less than 10 seconds. It's always connected. It's power efficient. So you get all day battery life. And a lot of those good things actually apply to other things. Tablet is obviously a good example. But now we're talking about smart TVs and automotive and medical robotics. So a ton of things. The expectation of the consumers is now the smartphone experience, not the PC experience. Nobody wants the PC experience anymore. And some of the things we've done in the mobile space is redefining computing. Whether it's the PC space or whether it's now one of the things I want to talk about is the embedded computing. So you have things like high resolution screens are now the norm. I just saw somebody with a 1080p high definition smartphone, super impressive. Things responsive. It's always on connectivity and rich multimedia experience. But at the same time, you get sleek and ultra-wide, you get longer battery life, and you get thermal efficiency. So that I think sums up what has happened in the last few years in terms of the mobile SoCs or systems on the chip. And a couple of things actually. This is now where I think some of the concepts apply to everything else is one of the things with mobile obviously was some of the IO limitations in terms of user input, in terms of being able to bring in things like, for example, pens and being able to interact with things around you. And cables, one of the challenges was always, hey, you know what, I can do console quality graphics on my phone, but the problem was I had to come up with a cable and hook it up and need an HDMI and all that. We've solved some of those things with things like Wi-Fi display, augmented reality, ultrasound. So using audio to detect your pen. One can be emitting these ultrasonic waves and then the microphones in your phone would be receiving it, so it knows where the pen is. So things like that and also gestures, touch-free gestures where you don't even have to be next to your phone could be sitting on your coffee table. You could be controlling it. So here's where I argue that the next disruption is to do with taking all this goodness that's been developed in the mobile space, smartphone tablet space, and taking it into everything else. I took this from a recent article from IDC, this is your embedded devices, and this is a very large field. We're talking about your appliances, your fridge washer dryer, your automotive stuff in your car and robotics, all the medical devices around you, and this is showing the traditional embedded versus the intelligent embedded, which is what they call any embedded product that has some kind of intelligence or some kind of processing capability. So I'm going to talk about internal of everything, I'm going to talk about digital sixth sense. They're talking about embedded platforms converging with consumer device application platforms, and also now I have touch screens everywhere and I think that's something that has to do with that convergence from the smartphones. And now you have Android based cameras, TVs, automotive equipment and things like digital signage, it always reminds me of Minority Report when he's interacting with everything on the display, all that is becoming reality with things like computer vision and gestures. You can basically go in, the digital sign would recognize you know who you are using facial processing and then we'll give you information tailored to you and you can control it with gestures, all that cool stuff is now becoming today. And my argument is that's the next disruption, you know now taking the embedded space and putting all this stuff in there and coming up with a lot of other applications that don't exist today. So internal of everything I think that's obvious, you know there's just so many things around you today that have now some processing capability and also have internet connectivity which opens up all these applications for interactiveness, for computing, embedded computing, so it's just everywhere, everything around us I think is becoming intelligent and connected. So just some examples, you got the automotive space, industrial, health and fitness home and I think this is the next wave. The first wave was putting you know things as an app on your phone, you know what I have a multimedia app, I can watch videos on my phone, I can watch ads on my phone. The next wave is taking some of these other industries that don't have any of that capability and just reshaping those industries and this is just a few examples. This is just an example of what we call connected home, again you will notice I just bought a thermostat, I don't know if you guys heard of it, a Nest thermostat and you know I was controlling my temperature just on my way over here because I forgot to turn off my heater and it's all wifi based and who knows everything else in your home may eventually be like that. So connected home is another concept, you could be doing something in one room and send it over to another room and just completely seamless between all these various displays in your home and then the concept of digital sixth sense which I think is something that again is originating in the mobile space but it's converging into all these other things is the idea of contextual awareness is your phone knowing exactly where you are, what you're doing, where the phone is and what is important to you, there's a few things that Google has done with that and a lot of other companies are doing stuff with this concept of digital sixth sense, your device knowing where you are and giving you relevant stuff based on your context. So here's the first argument, why are the application processors? These are the SOCs that you find in your mobile device. Why do I think those are the best solution for the embedded space? First one is really obvious, power efficiency, right? You have no fan, no noise, a lot of the stuff that we're talking about, first of all you don't have the space to put in a fan sink, second of all you don't want the noise and you don't want the high temperatures that comes with some of the other types of processors, so I think this is the big one and also lower cost power supplies, a lot of these devices can be badly operated, one can give you all day battery life, so that's the first one and then the second part is all this multimedia features that have been developed in the mobile space, things like having multiple HD cameras, HD displays, things like sensors which we talked about, a ton of sensors that now are working and you know probably your average smartphone has four, five, maybe six different sensors going on inside and things like location services is a big one, a lot of development in that space and computer vision, so I think because of these capabilities and because of that energy efficiency you know these SOCs from the mobile space are the best solution for the embedded space and you know Snapdragon which is the chipset that I work with you know has the CPU, the high performance CPU, the latest one we announced at CES which was Snapdragon 800 has four cores each running up to 2.3 gigahertz, that's faster than what I have in my laptop, so in terms of CPU, in terms of energy efficiency, GPU, multimedia and also the SOC comes with a digital signal processor, a dedicated DSP and so many things you can do with that if you have this you know this level of processing in your embedded product, this just kind of shows you where the CPU has, the mobile CPU has become, so this is the the CPU you have, it's called Crate and the Snapdragon, in terms of where it is in terms of performance versus power, so even though the performance has caught up the power consumption is is less than half of the PC processor and then the GPU the same thing this is last-generation GPU which was no slouch you know in terms of graphics processing, the new generation almost doubles that that performance and you get things like more advanced lighting effects and you can imagine things you can do with the GPU, it's not just gaming, there's you know UIs, there's you know that processing of you know if say you have a digital signage you want to be able to show high quality 3D graphics, so having a powerful GPU is also very important and I talked about the DSP, now the DSP one of the advantages is it's an open architecture, there's a DSP access program and you have a lot of tools to be able to interface with the DSP and do things like gestures, I talked about image processing, all the camera stuff, voice quality, high definition audio, so a ton of things you can offload to the DSP and get really good performance. So the other thing that I think is important with this with the smartphone SOCs is the fact that all these technologies and all these subsystems are integrated into one chip, so you know if you're if you are thinking about for example putting a chipset, one of these into your to your you know robotic application or you know a digital signage you're not dealing with multiple different chips and trying to figure out how to connect them all together, they're all in one chip and you're only interfacing with one chip, so you have the chipset, you have power management that comes with it, connectivity like Wi-Fi, Bluetooth, all those things is integrated inside the same chip, so I think that that is another big factor when you think about putting a smartphone or a mobile SOC into an embedded device and you know Android again I probably don't have to tell you guys you know what has been the growth of Android, so I guess my second argument is you have the smartphone SOCs which I think really powerful and really tailored for the embedded space and you have a OS like Android which is dominant in that space and my argument is Android is also great for running all those embedded applications and all those embedded projects, so you obviously have the market share, so you know that gives you a very large developer community like you guys, I think that's probably the number one thing about Android is having this this large developer base, you have obviously is royalty-free so no charge, Linux is the foundation and you know the as a embedded developer you know using Android on on a embedded product you obviously have access to the source code so you know as they say the destiny is in your hands and there's massive investment going into Android I think that's another big one you got the developer community and you got the investment from all the other you know OEMs and ODMs and everybody else who is who's leveraging Android, so to me those are some of the reasons that make Android great OS for these types of platforms. Okay, so I'm gonna walk through just an example of a development kit that's intended for embedded applications whether it's creating a project, a product, writing drivers for various components and this is this is the one that is based on the Qualcomm technology but like I said I think that the concepts of what I'm talking about applies to just a lot any smartphone SOC with you know that has a development kit like this. So Dragonboard, I'm gonna go through it actually I'm gonna show you guys you know all the interfaces and and as much detail as you need but at a high level you know it's a powerful, it's feature-rich, versatile and easy to use and the reason I say easy to use is because it's ready for development out of the box so you know your Android is preloaded, you have all the documentation that you need so all those things are included with this type of kit. The audience or the target users would be you know the the software vendors whether it's a software developer or somebody who's doing middleware it would be hardware component vendors, guys who are you know trying to get their component to work with the Snapdragon SOC and the embedded market these are the guys who are creating new products outside of smartphones and tablets and universities is another one there's a lot of R&D going on in the in the university space and folks are using these platforms to do their prototyping and research so the model is actually is interesting because you know if I came up here and said look this is a Snapdragon chipset and it has all these technologies integrated it sounds really complicated so if I wanted to take that chipset and put it into a robotic application or put it into some kind of medical device it's probably require it's probably gonna require a massive amount of engineering a lot of NRE and that's why typically the large OEMs and ODMs are doing it for you know smartphones and tablets a millions of dollars investment goes into you know any of these new designs so so I'm up here telling you hey you know go put Snapdragon in your in your embedded device well obviously that's not gonna work out so what what we thought would would work is taking the Snapdragon chipset it's pretty complicated putting on him putting it on a module put all the important stuff like memory and you know the some of the key components in on one module so that it takes out all the design complexity out of the equation and this module is also comes with a carrier board that it plugs into so that you can do your prototyping you can do your development but if you wanted to go to production with some kind of a product you would just go get the some or a system on a module and you would use that rather than going and figuring out how to design Snapdragon into you know your your project so that's the that's the thought process with this type of thing and this kind of shows you so the some which includes things like the chipset itself with power management includes the the memory the emmc htmi some some key connectors like micro sd location connectivity all of that is included so you don't have to worry about it and then it goes into a carrier board which gives you a power gives you you know sensors that additional usb caught you know ethernet connectivity a lot of debug interfaces j tag and a lot of things so the concept is you know the the some which is the engine is on this this defkit then you can use the defkit to your to do your prototyping development and then if you wanted to go in production you would use the song so the song is fairly small as you can see comes with some of those things that I mentioned and it's standalone production ready the development kit on the other hand is more of a developer platform so the idea with the with this with this whole kid is that you can you know get all the software tools all the accessories you need and you know right away you can begin development right and the development could be something as simple as taking a I know a lot of people who do who are who are you looking at medical applications so they took medical sensors and hooked it up to this and got them to work so that's something very simple to actually creating a complete product you know you you connect your display you connect your sensors you connect your camera all the accessories that you need and create your product and do all your development using this platform by the way I'm going to make the slides available on PDF I apologize I haven't done it beforehand but the links will be there in terms of you know if you guys are more interested in getting access to the platform and all that you can can go to the links so I put all the links here for those of you who are interested and this is again a blown-up close-up look at what the sum looks like it has a standard you know dim like connector so you know if you if you were to develop something out of this and you wanted to actually go into production it would be a fairly standard interface to put on your baseboard for whatever your design is again there's just a ton of things here in terms of what what you have so I'm not going to go through them one by one and this is the som now on the development kit and all the interfaces that you get with the development kit the another good thing I thought about this is it's a mini ATX form factor so if you wanted to actually even go around and maybe showcase something using this you can put in an enclosure and make it look fairly decent okay now let me try if I see if I can speak your language even not even though I'm not an Android developer but I try to put a few simple slides just kind of walk you through on what would be the the process for taking something like this and going all the way from you know that the the low level Android framework all the way up to your app and I'm gonna highlight a few things that I think are irrelevant because of the argument that I made at the beginning which is the idea that with all the investment that's going into you know an SOC for a smartphone all the investment that's going into creating various technologies and various types of software for for the Android space all of that goodness is now available to you because you know that that investment is already done and you can take advantage of all that if you're doing an embedded project so so that that's why I'm gonna kind of walk through this and point out some of those things that you could take advantage of when you're doing this type of development okay so starting with the with the Android software platform you know as far as you know getting started obviously this is where you would start you know you get the dev kit that I talked about the company who who created this dev kit is it's called intrinsic and they they call their some open queue so that's the name of their system on a module that has the snapdragon chipset now now you are at the stage where you're building your Android software platform a couple of sources to get the software there's a place called the Coderota forum which is where all the open source software for snapdragon processors is hosted and also on the intrinsic side is all the non open source stuff so you know things like you know the firmware for GPU for wireless LAN GPS and all that stuff and once you purchase the dragon board then you go get access to all all that code as part of the part of the dev kit so you know step by step how do you build this you know for four major steps I try to simplify it as much as I can basically you go get the the open source software for the you know this particular processor that's in in the psalm and it's it's pretty easy to to go download that from Coderota forum there's there's a wiki site if you need additional support in downloading the code then you go get the specific release so now you have the code for the application processor but we have a platform that's based on that application processor so all the additional code will be available on the intrinsic website so you can go download that you download all the patches and there's a there's actually a programming guide in case you want to you know download other things or or sort of get more detail on programming it then you build it it's the standard build process for building your Android OS and then you load it up so this is standard ADB interface and you would use fast boot to do the to do the load you also have JTAG support if that's that's something you use in your in your environment and you know basically all the standard ADB and fast boot commands will work on on this DevKit okay so that's that's obviously the first step now the second step is the your your all the application libraries now there's all the standard Android application libraries that are obviously available to you but one but what the the advantage here is that you get all these other advanced technologies that are developed on snapdragon so all of that comes along for the right and I'm gonna touch on a few of them basically there are a lot of technologies are built for snapdragon or some they're tuned for snapdragon and some they're enhanced for snapdragon but the idea is that if you take advantage of these technologies you obviously get better performance and better power efficiency because everything those things will be will be optimized for the hardware but you guys are you know that's inside the project so another good link whoops another good link to to go to there's there's a website called quacom developer network which is accessible at developer quacom.com a lot of these technologies along with sample code SDKs APIs all of that is available on that website and here's an example or examples of some of those things are available I probably don't have time to go through all of them but let me start with snapdragon SDK which is was the idea of we had all these technologies that you could develop for on the snapdragon but it was kind of difficult to do it so so we're creating an SDK making it a lot easier to do to incorporate some of these features in your application there's things around camera facial processing sensors and touch-free gestures I give you a couple examples one example and I think this is a good example for if you're building a computer vision type application is the idea of being able to detect a face recognize a face but even go further in and recognize you know eyes nose smile so you know for example if you if you're detecting a face and you want to make sure that they're you know their eyes are looking at a certain space you can get all those events and it's very easy to detect that using this SDK so it allows you to do things like tracking audience engagement to see if the person is looking at something or are they looking away for sensors I talked about the contextual awareness so it's the idea of knowing where things are and you know even things like ambient temperature you know the motion sensors you know if you're if you're developing something that's gonna be on the person knowing you know where they are also things like indoor location also uses all these sensors so you can easily access and get things like directional tap shake tilt face up face down all those things and then touch-free gestures I think that's also really important embedded space because you may not always have a touchscreen on whatever your application is so you can use gestures for control and this would be you know doing things like this kind of sci-fi stuff but it's possible and actually looks really cool and it's becoming very reliable because of the you know the processing capability that's inside these processors so you can actually now play games using gestures so I was actually checking out this demo where somebody was playing Angry Birds with with gestures so rather than no touch just take it like this let it go so that all of that is possible I don't know why you want to do it but you know it looks pretty cool so things like you know near swipe far swipe controlling the cursor so if you're going up to a big big screen and an airport obviously is very expensive to make that touchscreen so rather than making touchscreen you can use gestures to move things and select things and so on and then there's a lot of you know things around multimedia with you know with high definition audio and video as well the one I'm really excited about is the location so with the embedded applications there's a lot of you know things where you can do with geo fencing with indoor positioning so all of that is easily accessible using this SDK so and and what are the I guess what are the benefits for the developers I think I talked about this but you got differentiation because your you know your app is not has all those features and is optimized on the hardware is ease of use its compatibility and you know part of the being part of the ecosystem again easy to download and install and you go get it from from the developer.com.com and for Dragonboard very simple you download install the SDK have all the steps of how you download the SDK and make it work. There's kind of a reference for how you would do it very simple it recognizes the Dragonboard and you know all those features will be available to you to build into your app. A couple other ones I wanted to touch touch on all join this is that concept of you know the connected home and internet of everything a lot of times when you're developing an app that requires connectivity it's very difficult to deal with you know Wi-Fi and Bluetooth and figure out how to connect those things and build a server and all those things that you would have to do to incorporate that all join which is a open source SDK in a framework it allows you to do peer-to-peer proximity based connectivity without you know requiring a server or anything like that so basically as soon as you know the two devices are near each other they're going to be able to communicate with each other without the need for taking all the complexity of the connection out of it so you don't have to worry about Wi-Fi or Bluetooth or just pick the best one and connect the two using that. The other thing that I think is going to be also useful is augmented reality so this is the idea of you know using again computer vision to add another layer of interactivity to everything around you so I think it's becoming really big in the mobile space but also a lot of applications in the embedded space with augmented reality and then computer vision I talked about it a lot of a lot of cool applications you know getting faster more real-time image processing it's all built in in the in the snap-diagon SDK then the last thing I wanted to talk about is some of the tools that are available there's a tool called Treppen Profiler which allows you to profile your application for resource consumption so one of the challenges both in mobile and embedded is to write apps that are fast resource efficient and also power efficient so one of the ways you can get there is by profiling your application and making sure that you're not consuming too much resources so Treppen one of the beauties of Treppen is it's on target so it's an Android app you run it on your on your device whether it's a dragon board or whether it's your embedded device and it doesn't even need to be running snap-dragon basically runs on any any device that runs Android and gives you things like CPU usage frequency memory statistics and also power consumption so and the beauty of this is you can do you can get per app power consumption so one of the challenges is you know when you look at for example your phone your mobile phone you look at all the power statistics it's actually on a system level right whereas with this you can actually get down to the application level and figure out exactly how much power your app is taking on the at the power at the battery level right so you know you can probe your battery or you can use this app to exactly know what your power consumption is and then you can see statistics you can even overlay some of these graphs over your you know your application and you can even you can even read a variable inside your app using Android intents to to see if you change something your app how does it affect your power consumption and your resource usage so a pretty powerful tool I think it's very relevant to developing what's an application or whether it's UI or whatever you're doing on the on an embedded device and then finally you know now you're you're developing apps and you know I picked the one of the features of Snapdragon SDK which is the camera a lot of things you can do with that digital camera control digital signage medical devices security so all of those apps can use that and the process is fairly similar is fairly simple you know at the hardware level you have the camera and then you your hardware abstraction layer obviously gives you a Linux camera but this is where the Snapdragon SDK comes in for things like image pre-processing facial data and then this is where the Snapdragon SDK is and it feeds that into your camera preview so that kind of a high-level overview of how you would develop a computer vision application using the Snapdragon SDK and just some examples of what you can get from from that you know things like coordinate of your face whether your eyes are closed or open and whether you're smiling those are some simple applications and then there's obviously community support so there's a website called mydragonboard.org where you can check out the forums you can check out the blogs see what everybody is doing with these platforms you can post your projects there's a lot of cool stuff I did I posted the blog just a few weeks ago on some of the things that we showed at CES 2013 in Las Vegas where a couple of teams that had done things with the Dragonboard and taken the Snapdragon processor into something else one of them was the photo booth you know what could be more simpler and more mundane than a photo booth you know where you go in a mall and you know if you sit down in a photo booth you take your picture you get a bunch of printouts and you walk away well imagine if you make that experience more interactive and more intelligent so what we did is we put in the Dragonboard into a photo booth so it's a full-on full-on photo booth took the camera that comes with the kit put it in there hooked it up to a to a high definition display so when people came down sat down took their picture there was an app this case was perfect 365 but it could be any Android app that would allow them to do stuff with their picture so they got to enhance their picture and glamorize themselves and send the picture to their email or Facebook even printed so all those options become available when you you know when you bring in put in you know the the snapdragon chipset or any SOC into something as simple as a photo booth the other one that we showed which I don't have a picture here was the idea of kind of similar to digital signage but the idea was basically taking a transparent display so it's kind of a new trend where the display is is transparent so see-through and and there's a lot of applications for that where you don't want the display to be to take up too much space and kind of mess up your aesthetics so we hooked up this the psalm put it into the stand for that display so now the display is fully interactive so it's running Android you can use gestures to go through things there was a UI showing you and the concept here was we were putting this into a kitchen so you know a lot of times people want to have a computer in their kitchen but it's it has all these cords and it's bulky and and all that so the idea of transparent display we put in a cover a glass cover on top of it so it can be even washable and you know you you spell something on it you take the cover off go wash it in the sink put it back on so really cool idea but putting the the system on a module into the stand of this thing first of all there's no way you know water could get into it or anything like that so pretty safe there all you need is one power cord to power it up and you get a full Android experience on that display so that was another thing I I didn't have any pictures of it to show but there's a couple of cool videos where people checked it out so that's all I got so I think we have five minutes for questions yes it's actually based on a chips that called 8060 a which is the equivalent of and a chip called 8960 or snapdragon s4 plus so yeah good question so one of the things we're doing is we actually we're working with multiple companies to create psalms based on our chipsets and there are there are some chipsets that have PCI express so when yeah when the psalm based on that comes out you'll get that capability as well it's not available now but we available soon yeah so so the idea but the psalm is you have the psalm which has the chipset and everything on it but also comes with a carrier board which gives you all the other interfaces so every psalm will also have a carrier board so in the case of 8064 the carrier board will have PCI express talk to me I mean the we have some some new announcements for for the future psalms I think what I I use the 8060 a as an example because it was the first one available and it's the one available today but maybe I should have mentioned that there'll be multiple ones so if your application for example or your project requires interface that's not in this one then it may be in one of the future ones it's coming up yeah no I don't have a road that's like that one of the things and and then that's a good question is welcome as a company where we're generally not an embedded space company obviously it's been all smartphones and tablets one of the things that has come out and the reason the reason I thought this was a good topic is because a lot of the embedded folks are coming to us and saying hey look the the SOC turns out to be a great processor for all these other applications that we're working on whether it's robotics there's a lot of medical companies that came to us so the fact that this song was created and this development kid was created was actually kind of organic so we you know everybody said look you know we need something like this so we went ahead and created it I think as more people start using it we'll probably you know obviously we were working on use you know companies that were working with they're working on new songs will provide roadmaps and all that stuff but it's all very nascent in terms of us putting this processor into into the embedded space I'm not gonna comment on that yes yeah so the sensors actually there's the one that comes with this particular development kid is actually a sensor board that's hooked up on the carrier board on in addition to that there's a generic connector maybe I can go to the I can show you where that goes so yeah the question was where are the sensors there is one sensor board that's plugged into here it has a it has a few sensors from a SD micro all on the same board and it comes with this kid but if you're putting in your own sensors there is a sensor interface I believe it's one of these sensors well I'm trying to figure out which one is it there is number 13 so it would be this one that so yeah so good question there's there's a couple ways of doing sensors one is you know using a native sensor implementation the other one is we have a dedicated sensor core that you can use to to run your sensors if you want to do that today you have to go through you know Qualcomm to kind of make it all work one of the things that the team is working on is is similar to what I was talking about with snapdragon SDK make it turning into an SDK so you don't have to go through that step so they're working on that you can if you're not using the the internal sensor core okay so if you're just if it's a standard sensor implementation then you would just hook it up and there's you know information on how to write drivers for it and all that but that would be a native sensor right if you wanted to do the sensor core then there's an additional step one of the goals is to take that step up but I mean I'll give you my contact information I can put you in touch with the you know people to give you more information on that sure any other questions all right well I think that's all we got again thanks for thanks for attending this you know as I was saying we're the the whole putting this this thing out in the embedded spaces is fairly new and I'm personally really excited about it because I think that I have my personal vision is that snapdragon can be or generally any mobile so see can be the perfect processor for all these intelligent things that we're thinking about I was walking in Japan and I see all these you know things that are connected things are smart and you know and those guys are I guess a few years ahead but there's so much more that they even them they're thinking about so the concept of connected home the concept of you know TVs that are actually smart all the stuff you can do in your automotive space just ton of things and so I'm really excited I think you know there's the there's obviously the opportunity of Android applications for smartphones and tablets and I work in that area as well and you know we have a development platform for that but the one and I'm super excited about is taking these chipsets putting into all these other things and then bringing Android and all these applications that are developed in Android all these technologies that are developed on top of Android bring all those things and spreading it out across you know your home across your office across your digital life so really exciting space one last question actually I'm not selling it we're not selling the Dragon board like I said we work with the company called intrinsic to create the development kid they're selling the full kid which is a carrier board plus song for 499 499 about 500 bucks and then the song the standalone song is also available and you know the pricing of it is based on your quantity so they you know the song comes with the kid for your prototyping but if you wanted to actually you know go and create something that you know you want a 10,000 or you want a thousand they will you know they can they can help you with that okay all right well thanks everyone I appreciate it and have a great rest of the show