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Cracking the Toy Code (3 of 7)

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Published on Oct 28, 2008

This video is from The New Playing Fields: Building a 21st Century Sandbox, the Sandbox Summit conference held on September 24, 2008 in New York City.

During "Cracking the Toy Code: What Kids Really Want From Toys," Peter Shafer, Vice President Harris Interactive, unveils original research on what, why and how kids say they like to play.

Sandbox Summit is a series of conferences designed to address how technology affects the ways kids play, learn, and connect in today's digital world. Through high-energy panels, innovative demonstrations, original research and thought-provoking discussions with industry leaders, journalists, analysts, and educators, Sandbox Summit brings an added dimension to corporate conversations. The goal of the Sandbox Summit is to ensure that the next generation of players becomes active innovators rather than passive consumers of technology. To learn more, visit sandboxsummit.org.

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