 Delighted to have you here with this deep act. I will hand over to you. We look forward to your presentation. I welcomed you all. Good morning. Good afternoon and good evening to all the participants. So let me begin. So let's begin by looking at what we refer as this digital first or rather we can also term it as digital revolution. But when we talk about the disruption that this digital revolution has brought or you can call it the changes right so is that the is this the only time the world is witnessing disruptions or changes at this scale when the answer is no right from very early on since the days of agricultural revolution and then followed by industrial revolution and of course then by internet or computer revolution. So we have as a world seen you know huge amount of changes in the way businesses operate and with each of such revolutions there are newer possibilities there are possibilities to redefine every aspect of the businesses while there are some negatives right while we see that you know we feel a lot of businesses getting bundled out and are not able to withstand the changes that come at such a fast pace at the same time on a positive note. Let us look at a perspective of how we can embrace these changes how we can accept the changes and use the opportunity in hand to define new way of doing business that brings me to the next slide which is the business 4.0 from a perspective defined by us at TCS and I am happy to share that some of the details that I am going to talk about from how digital first is impacting commercial aviation would be based on this perspective that I am going to explain now if you look at the key for business behaviors from business 4.0 perspective so on the left you see embrace risk right so we all have seen how it has impacted so many organizations which I just mentioned you know had to get bundled out right so moving beyond rigid planning and operational barriers with an agile strategic approach is what we term as embracing this it is very very important in today's perspective of doing business in business 4.0 at all leveraging ecosystem which means collaborating with partners inside and outside the supply chain to create new products and services on the right I have customized which is another business behavior that you can relate to which is nothing but personalizing the products and services to a market of each and every customer and even to the level of transactions that customer do and not just that but at a scale at a very large scale and finally but an important behavior which is to create exponential value which is nothing but adopting business models that leverage value from transactions at multiple levels and address the new markets and the new possibilities and to enable these four new behaviors or the behaviors this new era we have also coined four technology enablers first one of course being you all have been a part of it that it's it's in our day-to-day lives now so use cloud in IP and processing services I don't have to talk more about it intelligent is nothing but to develop new business model and explore that how we can give provide more and more customer value agile this is in particular very important as of today so initially we started implementing or utilizing the agile concept only from software or IP perspective but as of today it is all the aspects of operating businesses that need to be agile and then automated which is free of workers or our people so that they can focus on more valuable time well you can go on to tcs.com and get more details on this perspective and I use these terms at the start so that we can utilize these terms as we go forward in the presentation now let us look at how commercial aviation pairs against other industry verticals in the adoption of these four business behaviors that I just mentioned and you will see that there are of course leaders early adopters and followers in the category that we have put this entire section of industry and if I have to compare commercial aviation so we can see 10% of the leaders are from the travel and hospitality which is commercial aviation and the related supporting industry and if you look at the early adopters so yes there is again a sizable amount 12% of the early adopters comprises of commercial aviation organization and in the last group which is the followers there are 8% of it so as you can see there are you know these statistics are part of a very you know a detailed and a global research study that was done by ECS for you know senior executives across the industries and my thought was to bring in the flavor of how this adoption is happening for the commercial aviation industry but now let us look at the adoption of digital technologies and capabilities here I have added specific technology capability so starting from the cloud automation AI IoT and blockchain special mention to AI is that this is one idea where commercial aviation has been adopting at a faster pace than the other vertical right so with this it just brings things to perspective that where the focus for each of the industry verticals are and it also tells that you know nobody is far behind so everyone is trying to write this wave of digital transformation with a very little margin right and the current time is going to be very very important how we shape things for the businesses of future now while we are talking about businesses it is very important to also understand about the customers or the users or consumers right and I thought this perspective would really help understand a key element of the business 4.2 perspective that I shared at the center of the picture I had mentioned abundance and this is a perfect example of abundance since 2007 and you know the expected smart phone user in 2021 is going to increase to almost 50% of the entire population of this world it's a huge huge shift from the consumer behavior or the way consumer has changed from how they used to operate earlier versus now right so this brings the very very important perspective for the businesses as well to know and so now when the customer or the consumer is using smart phones what are their needs what are the kind of challenges the businesses may have right so that brings us to the perspective of the customer side of things which is you know they are looking at you know the products and services to be priced very competitively they want very good experience they want their services to be near their time best value flexibility personalization and and you know new demands and challenges keep on adding right so with that perspective the organizations also are the businesses also have to be prepared and provision for such demands and challenges and hence digital that brings me to the how part of digital while we talk about you know various aspects of digital first or digital transformations let us look at a view of how any particular organization or enterprise needs to talk to this new business 4.0 technology enablers while there is a need for digital platforms to be developed by any enterprise this is the perspective of adding the the various elements into the digital first of it in the form of digital building blocks of any platform let me start with enterprise data the data that the enterprise is receiving or is generating is you know ever increasing and it's increasing in leaps and bounds this data needs to be transformed so that it can be consumed as an information so the first thing that is required as the part of this platform is to have a set of digital transformation service which can enable this transformation of data into information once we have information but all of it can be consumed or can be utilized by everyone so we need to come to a point where specific visualization of data is important so that that gives me my KPIs or that gives me you know dashboards of for various you know operations or planning or you know any of the aspects of my business right and while I get these key indicators right the KPIs are my key numbers these numbers in silos are not enough for me to take any decision I need to have a view where I can correlate my information from various sources which requires or rather essentially means that we need integration services to correlate things and services I'm using terms that not only mean integrating a few systems amongst each other but it can be events it can be you know any data it can be a real-time alert or notification it can be an event or data in any form that we may have to integrate and correlate and once we have that correlation configured we will be able to make much more informed decisions and take actions related to my business now all these actions and decisions needs to drive my core business services and through that those core business services then I can see realize my business outcomes and the cycle goes on I need to then look at the outcomes get the feedback see where I need to increase where I need to maybe fine-tune a little bit so that I can go full circle and redefine my processes in such a way that I know what kind of outcome I am expecting or I need to achieve so that calibration needs to happen you know in a ongoing manner with that let me quickly take you through two case studies which are related to digital transformation that I was part of the first one is about identifying digital building blocks and a roadmap for an airport which had faced a similar problem or a similar challenge that any enterprise faces without having an overarching digital transformation strategy on how they are going to transform their business it's not just about IT systems but it's about how you drive your businesses through your IT and as you can see in this particular slide at the core we had the key in the information systems and the landscape from the airport's enterprise landscape and then surrounding that we had given them a roadmap to develop 5 key enabling or you can say digital building blocks the first one being the enterprise chain management and the data application services the next one was integration the integration integrated service management and a common security model and all these services were enabled through a composite platform services so the point I was trying to drive here is that whenever we face any challenge at enterprise level it needs to be addressed with not only from a particular part of the organization but it has to be looked at how it will impact at the enterprise level and that was precisely we were trying to do in this particular exercise or assignment that we worked on and on the right hand side we have shown how we have given a roadmap of parallel work streams for the organization to start executing on the path of digital transformation so those parallel work streams where first one to have the preparatory work and organizational readiness of this is a very very important aspect is it's not just that a particular team within the organization or particular department in the organization is ready it needs to be the readiness has to be at organizational level and many times it can just be a cultural thing which needs to be handled very very in a sensitive manner and that is very crucial to start once you have this readiness you need to have a core technology team who will take care of the various technology transformation streams right so the ones that were identified for this particular scenario was the technology transformation for data, BI, integration and security the next level was to come up with the operational and the governance of the data and BI and along with that there were a few strategic areas which were identified from the list of the whole lot of initiatives which were in pipeline now if we go step by step completing the first four steps it was much easier for us to identify which initiative or projects should be prioritized right so that kind of you know comes along with the planning that you do in the initial phase of the first four streams that we did so therefore you know one of the consulting assignment that we recently did now I will come to another engagement where we were helping with our journey for an airline again a very similar scenario where the organization wanted to utilize and grow in the robotics process automation capability whereas we figured that this was coming from a very specific group within the organization and we tried this not only a solution that fits to the needs of that particular department in the organization we felt that there is a need on taking the solution and scale it up to the enterprise level in the phase one it was about the evaluation and selection process and we also helped the enterprise and the team in the organization to look at you know the various strategies on getting the right product and we completed a first POC in the phase one to ensure that we are able to demonstrate how this is going to bring change to the business of the customer in the second phase we then set up four processes and then did this completed this project on time as per the needs and requirements and I mean to everyone's delight it had the results we were looking for in the phase three we took the learning from the first the second phase and then created a factory model to be able to govern and execute large-scale automation of similar requirements at enterprise level and then finally in the phase four which is the current phase and currently ongoing we were able to institutionalize the RPA across enterprise and take this journey towards an advanced automation beyond this time level so I guess as per the time limit given to me I also had to leave some time for the question answers so over to Steve. Thank you Deepak this is Steve that was that was great thank you and yes you're right right on time thank you for staying on time it's very important so first question that came in for you Deepak is is the airlines have been obviously greatly impacted by the by the pandemic do you see the need for their digital transformation to be even greater now or are they just simply going to have to put everything on hold because the money is not there well I mean I would say that you know the airlines are the worst hit from all the industries if you look at the impact of the current pandemic and I say I would see that airlines are taking a measured approach as of now there are two aspects to airlines right so one is the operations and the other is you know all the other business to generate you know revenue and other aspects of airlines now as you can see that you know the revenue stream has cut and the operations are at their minimum it is very important to take measured steps because this situation is not going to stay forever and the moment things improve I think airline needs to be prepared to take that you know increase as well as there will be changes in the behavior from from customers right so at the very initial phase I would see the importance of having prepared for getting the business back to normal right and then in the second phase to deal with the changes in the customer customer behavior and that both of us this would need the organization airlines to be prepared in their digital status absolutely coming out of this is going to be so important next question that came in can you talk to any AI use cases in the aviation industry you've come across all right and in fact there are many so we have been talking about bots right so the first the reference that was there in my introduction was about the chatbot that we developed and it was a very basic use case to start with which was just to you know do a wave with the lengthy FAQs that typically any airline has can I do this can I take this into my along with me in my journey so that's so on right so for travelers there are so many questions and go through those you know pages of FAQs was very cumbersome to be kind of digitize them all although they take you into a box where it was a conversation and where it was also available across channel so be Facebook messenger or any other digital channel that was a simple example okay okay thank you so in the in the second example that you get case study example that you gave Deepak the RPA one what sort of processes were automated was it frontline business processes or internal IT operations and can you give any specific examples right so it was a core business status so I think I gave an example when I was talking to the adoption slide so when we talk of automation right we are in the looking at how we can free up our workforce from doing you know mundane things right that can be done otherwise so for example if you look at airline industry there are so many you know standards and operating procedures and you know certain steps that needs to be completed before you know we can give a go ahead to the next task right some of these involve manual intervention but there are many that can be done without and as the initial step what we did was to eliminate those you know processes from the you know people where there was no manual intervention just to give an example then an air a new a new airplane is inducted there are a host of processes involved in this activity a lot of that can be automated can be done by applications then waiting for someone to just do a tick mark on that diary so that was an example that I wanted to cite okay all right great well we are right on time and deep back thank you for keeping us that way and I very much appreciate your your presentation and a virtual round of applause thank you very much be back