 Awesome. So let's run this conversion ad and then does anything need to be changed on the post at all? Did you double check the post, the text? I looked at it right before I got on with you on the video. And it looked good because the other day we updated it to include that new Bitly link. Oh, that's right. That's right. You're right. Okay. Yeah, perfect. So we're good. It should be fine. Okay, awesome. Perfect. So then let's click the green button here. And then let's just go straight into conversions. Right. Okay, cool. So conversions. And then you'll scroll down a bit. And then you'll just name your titles here. So hit that dropdown. Yeah, just scroll down. So this is just naming your tabs, you know, doing it here. You can always do it as you go in, but doing it here is simple. So campaign name, I would just start naming all my videos. Like give your videos a certain name and then that's the name you'll use for this title right here. So whatever video that was or is. I'm just going to call it a hot sellers market. Perfect. That's kind of about that. Okay. And then, and then in parentheses, and this is the first title, the campaign, just put the campaign name so conversions. So just like we did on the other ones we did traffic did video views. This one conversions and then the ad set that title I normally title that the city that we're targeting. So that's perfect. And then the ad you can just do the same as the top hot sellers market video. Yeah, okay. Yeah. Yeah, so just go ahead and put in video parentheses. Perfect. Perfect. So that's that's kind of how you want to do it. So, name in the first one conversions name the bottom one video in the middle one just the city you're targeting. Okay, continue. And then now we come into step one, which is special ad categories always making sure that you turn that on. And then hit the drop down for for housing. Okay, cool. And then scroll down and we'll just make sure that the CBO is off campaign budget optimization turn that off. Perfect. And then just hit next. Okay, so that's step one. So step one is choosing the objective, tidying everything, the three titles and then and then choosing our special ad category which is housing. And then step one, and then step two is simply the ad set level where we choose the targeting the city we're targeting and choosing our pixel making sure that that's the right pixel the forest team. So now we scroll down we don't need to change anything at the top website leave it as is, and then we always want to double check scroll up. We always want to double check that that's the correct custom conversion the conversion event. So that's our custom conversion that's the link that's the thank you page that's we always want to make sure that that's the right one. Right, so, so that is seller guide leads perfect. So now you scroll down. And then you this world will just put our budget, you can go daily budget you can go, you can go lifetime budget. It's kind of a, it's kind of up to you whatever it's the same dollar amount so 50 will be a little much. Maybe I start with five and run it, you know, run it for like a week or maybe two weeks and just is that you can you can either, you can do that or you can or you can shorten like five bucks for for two weeks is what is five times was at five times 14 is what five, five, five times 14 over 60. So, rather than, rather than doing. So now it's time to just kind of look at our variations and different options that we have for that same dollar amount rather than going two weeks at five bucks a day, I would rather go 10 bucks a day for seven. I got you. Okay. Okay, so, so go go 10 bucks a day. And then, and then and then go to start the start the calendar. Let's start the calendar. And start it for the next day so always go April 9 at 6am. Okay, so you always want to start the next day at 6am. And then go ahead and put a put an end date as well. Okay, so we'll make it a week from the night. Now, typically, I wouldn't put an end date, only because I only because in the very, very beginning, you want to, you want you don't need to micromanage it so you don't need to be looking at this every hour. But what you do want to do is get in the habit of looking at it on the fourth day. So, so let three full days go by, and then review it on the fourth day. So, so I wouldn't even let this run for a second. So that's what I'm saying the end date sometimes, unless you're unless you're unless you may forget, right unless you're just like on vacation and you're not even thinking about it you said it and just don't even forget about don't don't even look at it. If that's happening and you guys are not going to be on a computer anytime soon in the next few days then then for sure an end date is important because we don't want to overspend on it at all right. Right. But but I'm going to have I'm going to I'm going to review this with you in four days. Okay, so you could put an date of seven days but we're we may we may let it run for seven days and we may not that's my point so we may not even let it run for seven days. On the fourth day we got to check that and make sure that the numbers are looking looking okay because if after four days if no leads came in then then I would have you shut it off. Okay, I wouldn't have it run the whole seven days. Sometimes, like, actually every time most of time faith actually all the time all Facebook will tell you to run it for seven to 10 days before you make a decision on turning off that add or are leaving it on. But mentors and coaches that I have like I spend a lot of money on these Facebook ad coaches as well. All of them test ads for three days. So it's letting it run for full a full three complete days and then looking at it on the fourth day. I didn't want you to set that end date for the fourth day, because I don't want it to end on four days I want to look at it in four days. Yeah, it might be going great. It might be going great right so then so then. And then that's my point so if we end up putting an end date of seven days. What if it's going great then I don't, then you can always come in here and extend the end date you can for sure do that, or just not even put an end date and just put on your calendar. So that's the ad, you know, in four days, review this ad. Yeah. So it's up to you I mean it's all preference it's up to you you can put, go ahead and put an end date just so you don't for sure overspend. And just, yeah, leave it at that but but just keep in mind on the fourth day you'll want to look at it. Maybe in four days we'll talk we'll look at it together. That'd be great. Yeah, so, so okay so nine to the 16th so that's perfect so yeah just leave it as is so let's scroll down. That's the budget. So we're scrolling down, we're going to go to, we'll leave all that audience leave that as is location change that. Let's target just your local area, and then age, gender, we don't need to change any of that. What we do want to change is that drop down at the top. So, I did something. Maybe I need to write. Oops, I'm sorry, I haven't done this in a while. You actually do need to click on that, but we can do that after go ahead and put in the city first. Okay, there it is I had to type out and always go with the drop down as well so as you type, always click on the drop down. Okay. Yeah, so. Okay, you can go above 15 here. And then what's super super important is that drop down right above. So people living in. You need people living in this location. Okay, not any of the other. I need the seller. Yes. So, scroll down. That's it for that and then all we're going to change down here is the is the language. So go down to language and go English all. So click on the edit for languages, and then let's go English and then just hit the drop down for all. Perfect. And then we scroll down and that is it. So that's, and we're going to leave it on automatic placement, let Facebook place it where they know the highest engagement is that. So we'll leave, leave that part to Facebook and that's step two, that's it that's just choosing the budget choosing the location and set in the calendar. That's it. That's that's step two so hit next, and then step three is simply selecting the post and and then put in our link to the landing page. So, right here the create yeah so you'll use existing post and then just select post and then grab it from here. Perfect. Yeah I think like one person has seen it, and nobody sees it when it's just on your. Yeah, yeah right. So that's why yeah running it is so important. Okay cool so if you scroll down so in right above you selected page click on that drop down and just go ahead and choose. Choose your Instagram, even though it's not going to run on Instagram but just hit it, click it and just go ahead and choose it anyways. Do you know why it's not going to run on Instagram. Is it the to do with the chart they house housing productions no I don't know. The reason why is because of the length of the video and because of the dimensions of the video the fact that it's it's shot widescreen. Yes, so that's not for Instagram Instagram is the vertical, whether it's an image or a video it's it's it's the vertical shot. Yeah, and then it cannot be no more than no longer than one minute. That's right. Okay, so. So it's fine even though we put Instagram account it's totally fine they just they just don't run it over there. And that's why with Instagram. You'll, you'll want to create a completely separate ad that way you can test it right you can you can know okay this one's going straight to Instagram and Instagram only. Yeah, versus trying to run them to both. You just want to always separate those types of campaigns. So scroll down and all we got to do is just add our link. And that's it will actually add our link and then create our custom audience so what do you think about. I was curious do you think video captions make a difference is it a big deal or. I mean, yes, I mean, yeah, yes, yes. And I'm not going to do it right now because I know you got to make corrections that have to make corrections. Before you come over here and set up the ad you'll do all that in your business man or on your business page excuse me. So as you look at that post on your business page you go into the edit from there and you can add them there. But yeah a lot of people watch video without the audio, right, like especially in the beginning. Yeah, yeah so caption is is that's the subtitles. Yeah, so yeah that that is that is important that is important you'll want to start doing that for your videos for sure. Okay, it's just time consuming that part is the time consuming part. Yeah, but it could be good it could be good. So, up at the top you're going to click on add button, and then just add your link to your landing page right here. Yes. Okay the link to the landing page. Yes. Okay, grab it real quick. Oh that doesn't look right. That's actually, but just take away. It's all the way up to sellers guide and then take away the question mark. Okay, yeah everything to the right of yeah just that we need HTTPS. Yeah, all of that that's fine. Okay cool so that will go right there perfect and then update post. And then, and then the select a domain hit that drop down. Select a domain. Perfect. Okay cool so so that's the that's the web event. Okay cool and then scroll down. You see. Is that as far as you can go down actually no you can go down. Further. I don't have anything here. Okay, you're good then. So now just publish hit the green one and you're good. So now what you can do is you can always hit the drop down once it publishes you can see what it looks like in the newsfeed. So that's always cool to just look at real quick so right there where it says view more variations click to the right of that the drop down to the right. No not that one so just exit this one. Oh sorry. I dropped down to the right. Yeah right there. Click on that and then score to the very very bottom. Facebook desktop newsfeed. I did not know you could do that. Yes, and then right over here so as you scroll through. It was just show you. Oh that is very cool. Yeah so. When is the best time to sell your home. I love that title so the title is always at the bottom of the video. Right so as you're working on that post you uploaded to the business page. You're working on the edits of the text you're adding the bitly link. You have the title, you know because when you're looking at it on the business page when you're editing it can be a little misleading because the title is above. Right title goes at the top right and so even when you're editing on your business page, the title is at the top. You know it doesn't go at the top it goes once the ad is live it goes there at the bottom. Right, right so that's as much space as you get you can always you know keep in mind that you can go a little longer. When is the best time to sell your home in St. John's County. Question mark. Click learn more to download a free guide. Or click learn more to download a free PDF or click learn more to find click learn more to learn more or something like that like you can always my point is that that title. That one's that one is catchy because it's a question. So anytime you can ask a question that stops people scroll. Like it does because if I'm scrolling through and I see when is the best time to sell your home in St. John's. I don't know. Let me find out right so it's actually catchy it makes me stop and think and want to click. It does to me at least. And so I'm thinking in general as well as I as I try to really coach on all this stuff. So the point is, is that that right there. You always want to make that catchy, the title. Yeah, that's what they see right to the left of the learn more button. So get me to want to click that learn more button is what that title should should reference you know, you do. Yeah, and then and then having the link above that never hurts. And then your your your emojis, that's perfect always a couple emojis in the text is always a good thing. So you have exactly what it takes in a station like you really do man you have, you have what it takes like you have the knowledge obviously you guys have the team you have the ability to do video. Like, once, once you you get that part those butterflies out of your out of your tummy on on wanting to be on video on camera. It's like dude now it's time to just dominate now it's time to really start putting money in a Facebook advertising. Like don't Mickey Mouse this stuff, like really really go all in. Like you need to go all in, because it's not this targeting your local area. How else do you get the attention to them. Like, we're gonna spend a few thousand on direct mail pieces. Like come on like what out, we're gonna have a networking event like what else do we do we do to to get the attention of our neighbors, especially in video form. Like how else would you do that if it's not this. Yeah, it's hard. I mean, I have a VA calling people like right we're cold calling cold calling all yeah nine to five yeah yeah yeah we can we can have someone doing that. Yeah, but but see I wasn't now low like I was a lender right I was I did mortgages from 2010 2016. We had 30 lo's I was one of them on the phone, all damn day, calling leads, I would call anywhere from and I'm not kid I'm a phone guy I come from the phones like let me just make that clear I've been on the phones forever. Like forever forever I am a crush anybody on a phone, only because I can sit there longer than anybody else, anybody else only because I can dial more than anybody else that's the only reason why it's not that I'm better, I can just sit there forever and dial. I come from that background but my point is is that that's all we did so. So to this day my best friend he still owns a company they do millions in volume they do very very well. But my point is is that I built our business that way mortgages on the phone. And we crushed it, but what one thing I did not get out of that is a brand. I'm just a phone like your your VA that that homeowner is also getting for their calls. Right. There's nothing that separates you at all like so she should be she she would be very very good on that phone to build that relationship but other than that. Yeah, there's no branding. There's no long term effect at all like it's just a you're just another phone person calling. You know so that was me as a lender I was just, there was four other banks calling that lead. I was just another random bank calling them trying to get their business to get them to refi. Right. But but I didn't build anything out of it. With this with the Facebook ads, especially a video you're targeting a local market. I'm telling you after a few videos that whole city is going to know who the hell you are. It's a different branding. It's it's you it's you and video. Yeah, videos very effective. Right. So it's like, you need to go all in with this man you need to be consistent and run ads no matter what the hell is going on. Run ads every week. Like you have to get in that habit. And again and again sometimes ads may be going well where you may not have to launch that second ad right away. Right. I'm telling you to run one every seven days run a new one every seven days that's what I'm really saying. But again sometimes you may not need to because that first one is going is going well in your caption leads. But even even when you don't capture lead off that one ad, run another one, run another one, like have X amount of dollars put aside to just put at Facebook ads, regardless of what's happening. You have. So you're saying be don't don't get discouraged after the first one I was going to ask you how long it's you see I was wondering too with your car to clients to just how long does it take for them to start seeing results and like after after a couple ads like after after after two to three ads. Yeah, at that point Facebook what what you start to do from from from ad one is it's all about audiences that's what that's where that's where everyone drops the ball is they don't run enough ads to create the audiences. So, so you have to run enough ads. It's in the beginning. 234 ads. It's your first month, maybe month and a half, where what you're doing is you're warming up the audience. Like you're, you're, you're, you're, you're getting these people to know who the heck you are. You're creating custom audiences and you're now retargeting those who landed on your page before but haven't opted in. You're now retargeting those who watched videos for the last three weeks. And once you get into into into your second third fourth ad, that's when you should be retargeting and getting back in front of that in front of those people who engaged before. So it's all about, it's all about building this brand. That's what this is about. It's about building your brand and getting that local area to see you multiple times. Not just once, not just once that's what every agent does they'll run an ad just once and because they didn't capture lead they don't run another one. It's like, dude, that cannot be so far from the, from how you do it like, like you, you have to stay consistent because again the consistency is what's building these audiences for you and retargeting the audiences is what it's all about. Mm hmm. So, so out of this you're getting two audiences you're getting one audience in fact let's let's do that right now let's go to as manager and click on the dots to the left click on audiences. So, you're getting two audiences out of every ad, you're getting the audience of those who watch the video, which is what we're going to set up right now let's create audience go to custom audience. That's not what this is is it. No, we're going to set up another one. Actually, we haven't set one up on that video yet, right. Um, no, we haven't yet. So, so what you'll do is always get in the habit of once you set up that ad, which is what we just did. Now we're going to come over here and set up the custom audience. This one. Yep, video. And then now we're going to set up this audience because again, every ad, we're getting we're capturing data. And in this case, it's the data of those who watch 25% hit the drop down. We're going 25% choose the video on the top right choose videos and we're going to choose this video. So, every ad we're capturing an audience of those who watch 25% of this video, and we're also capturing the audience of those who landed on the web page or the optin page but didn't opt in. Okay. Okay, and then and then we're obviously, you know, capturing the audience of those who opt in, but it's really in those are leads, those are who will be excluding in every ad. The real upfront data is, is, is for sure these audiences that we're going to be able to retarget. We're going to always want to retarget these audiences. So the retention just take it down to 30, take it on 30 days anyone who has seen this video in the past 30 days, they're going to be in this audience, and they're going to see my next ad. So audience name go to name whatever video that is so just like you name the title. You do the same thing. Yeah, yeah, be very specific. You don't have to put video views just put hot sellers market video, put hot sellers market video, and then in parentheses video not in parentheses in parentheses you're going to put 25%. Ah, market video and then it's the 25% and then create audience create audience. So, you got to always put yourself so hit done you got to always put yourself in the in the consumer shoes you're a consumer I'm a consumer Sean's a consumer everyone's a consumer. You have to put your consumer hat on and really be be honest with yourself. When's the last time you were online. And you saw something or someone for the very very very first time you clicked and you gave up all your damn information. When's the last time you've done that like I'm talking where you're like holy cow, I need that. That happens, once every freaking few months, like where we yoga yoga clothes or something. Yep, yep, you couldn't have said it better or even maybe a badass guitar, because you're into that stuff right it's like, if you saw a badass guitar, then you're like holy cow I got to have that. But when's the last time you actually emotionally had that feeling. It's very rare. It's very rare that that person or that company has to be professional marketers to get you to see something for the very first time and get you to want to buy it. But if they're not that hardcore professional marketer which we're not I'm I'm not even that person I'm not that damn good. Like, like, so when it comes to us, we're quote unquote influencers, we're quote unquote solo printers. It's just us. I don't have no marketing team like it's just me so it's like, I'm not that hardcore good. And therefore, we have to show something multiple times, even the big brands need like look commercials, like I don't know how you grew up but I grew up like watching cartoons and TV a lot right like when I was a kid I was always watching TV. And back in my days when I went when really there was only TV no computer no internet none of that crap right it was just freaking TV when I was growing up. I don't know if you remember this but when I was a kid when I was growing up. I would always watching TV watching cartoons. I would always see three types of commercials. I would always see commercials on cereal cereal so it would be fruit loops, lucky charms, you know different random kids serials. I would always see commercials on toys. Yeah, I would always see commercials on Pepsi or Coca Cola. And these, these are billion dollar billion dollar companies billion dollar brands. All of these commercials, every single one of them, every single one of them. They're spending millions of dollars to simply show you their brand. That was it. There's no call to action. There's no phone number. There's no button to click on to go buy now. It was simply a very general Pepsi commercial of Michael Jackson was a very simple brand awareness of a certain toy. It was a Hasbro commercial and they were showing their newest Barbie, but there wasn't no call now to order now, there wasn't no click here to buy now there wasn't hey make sure you go down to your local toys or us to buy now. Unless it was a toys or us commercial, but, but if it wasn't, and even with cereal, it wasn't they weren't specifically specifically same in the commercial hey go to your local Walmart and you can buy now. It's just a cool animated commercial on Lucky Charms. And the whole point of that type of marketing is to freaking brainwash us is to show us a product over and over and over and over and over and over again so the moment you walk into the local grocery store you automatically think Lucky Charms. Right. That's how you kind of you have to kind of look at this, we're showing our face over and over and over and over to a local market. And it might not be the first ad it might not be the second ad. It might not be the third ad. But as long as you're creating these audiences and retargeting these people. Eventually, they're going to fall in love with you. You're only targeting a local area. We're not targeting the country. So it takes a few videos before this entire town to know who you guys are. And alone has value. That alone has value you're going to literally turn into a local celebrity that alone has value. How much is that worth you know what I mean so, yeah, you're going to get a lot out of this man, you're going to get a lot out of this. Don't just look at the lead look at just the overall exposure of all this and what's about to happen like you're about to create something magical right now just trust me on this one. So, but you got to say consistent. That's the keyword you got to say consistent. Okay, so custom conversion ad is set to go live tomorrow. Custom audiences set right here for the video. Let's chat in four days and review these numbers together. Awesome. Well, thank you so much, David. You're so so welcome message me if anything else. Okay, I'll talk to you in four days set up a call as soon as you can. Okay, thank you. Thanks. Okay, bye bye.