 There's a common teaching in marketing that you need more traffic more traffic more traffic, right? I don't think you need more traffic. I really don't and I'm a marketer I have coached hundreds of clients on marketing and what I've discovered is it's not about more traffic because if you think more traffic, you're going to start doing things that essentially make your business inauthentic What you actually what all of us actually need when we're trying to build an authentic business Is we need just the right people to know about our business For example, you don't need a million visitors to your website. You probably can't handle a million clients What you need is the 100 right people to come to your website Out of the 100 right people you might you probably can't even handle 100 clients right now, right? So maybe you just need the 10 think about that You just need the 10 right people to come to your website who Would want to hire you for your services or buy your products Maybe if you're selling products, you need the thousand right people, but you don't need a million visitors. So Don't fall for any Services or products that tell you they're gonna get you more traffic Ignore them because they don't really know what kind of traffic you really need What you need to do is to have enough conversations with your ideal clients to understand them so well that you can Communicate in your website Just to those right ten people the right hundred people the right thousand people not a million ten million people You don't have to please everybody You just need to connect most resonantly with those ten or those hundred You don't need more traffic. You need the right traffic So get to know your ideal clients have the conversations engage with them Do your best to understand them as well as you can their mindset what they're thinking even without saying it What they're thinking what they say to their friends and their colleagues and their family about the challenges that you can help people solve But but get to know them so well that you can even understand the things that they think themselves without having to say it When you get there and you can communicate that That's when you can find just the right people and you won't have to buy traffic or get Spend all this money and try to get more traffic. You just need the right people