 It's it's amazing to me every time I meet with and and and with most of the nonprofits that I meet with I meet with most of their departments I meet with the executive team I meet with their different departments and it's amazing. To me, how often the things that they really care about come off their tongues really quickly they know they know what's important, but then they turn to me and they say but I don't know I don't know how to get to that information. I don't know, you know, I know that if I could measure this thing, I could improve the way that we're serving our clients whether we're pushing things forward. So they know what they are the challenge is I don't know where that information is and I don't know how to unlock it. And so, obviously that's why they come to us to say what what is that we need to do what is that strategy do we need to put in place to bring that information together so that now that we know and so you know we spent a lot of time with them outlining okay here are the things that are important to this group, and then of course the executive team has their own initiatives and things that are important generally they roll up pretty pretty clearly there there's not usually any surprises at the executive level that the, you know departments aren't aware of, but if we can help them put that process in place it's really generally getting access to the information making sure that it's accurate that it's accessible that it's actionable. If we can accomplish those three things then generally they feel like I'm much more empowered than I was before.