 All right, so Lisa and I are both going to be doing a free to attend webinar coming up where like she's going to be giving the overall principles of her upcoming paid program. And I'm going to be doing the same with my paid program of overcoming overarching principles and Lisa, you're going to do some tapping exercises give some people give people an experience of what the paid programs like so I think it's a great idea to as a go to the to a paid program and in both our cases, our paid program participants are going to be encouraged to watch or attend this one as a great overview of the, you know, framework basically so we were just talking about how, you know, is it okay, authentic to do selling of the paid program during this free webinar. My dog buddy, and never miss a chance to. So, and you were saying this all that you were planning to do about 10 minutes, talking about the paid program at the end of your 90 minutes webinar, right. And that's essentially 10% of the webinars time, and I have always said 10% of a free webinar. You know, selling a paid program that's connected to it is not is totally acceptable, because most free webinars that do this, they don't do 10% time they do at the minimum 33% time minimum. And I used to teach. I was like 2000 and let's see I started doing that in 2010 2009 really through 2013 I was my most popular program, one of my most popular was called the webinar method, and people signed up to learn how to sell do a high converting webinar and literally I was teaching this stuff. And that's what I taught I said, basically a third of the time. And by the way, it's either either I learned from the same people or some people took what I, because I taught some colleagues to this and it's kind of spread the word, but a third of the time you're supposed to build up your credibility. You know, by talk talking about your story and and also some client testimonials coming you know they show up on the call ideally they show up on the call and say how great you are. And then a third of the time you do myth busting content. Like, you know, you thought that solving this problem was going to be about this but no, it's actually you need to learn this and you need to practice this and you need to figure that out and it's like oh wow I didn't know that. But of course that that myth busting content was all meant to seed the paid program. Like, they would not be satisfied. You know, now that they know what they don't, what they need. It's like, Oh, this is why the paid program, and then a third final third is talking about how great the paid program so that's not what you are doing in this coming up webinar. No, we are actually. She's like, yeah, I get it. SMH shaking my head. So what we're doing is 90 minutes we're actually giving teaching that people will go away and go wow I could use this. Like this is something that's useful for me that okay I've just shifted my mindset on this, even if I don't work in the paid program I could this is useful to me. That's the, that's the litmus test I guess it's like, to am I just seeding a FOMO experience fear missing out is that as I already know we're not we're we are I'm expecting I really am that the majority of those who attend my free webinar aren't going to sign up for my year long program I mean I know in your case it's not your long how long is your program. It's three months so it's so it's you're probably going to get a higher sign up rate than I do because you know I like I said this, the free, going from free to a year long is a. It's quite a gap it's quite a quite a leap. And people have to be like, oh I'm, you know, it's almost like they almost have to be ready for the year long experience in my case, and they're just joining this intro as a confirmation. To be honest, I think that's really the best selling experience is they read a sales page already liking you and already interested in the program and they're just kind of confirming some details like they maybe have seen the announcement about the program on social media or on newsletter and even just a few lines are like, I'm probably interested in this. And they're going they're like, yes, I am interested in this. And same thing when they come to your. So question, please solve for you, like I'm launching my paid program, even before I announced the free webinar. Okay. So that might be a little different than how than the sequence of what you're doing because you're, you're focused on launching the free webinar. And then later you're going to launch a paper. Right. So that was your question when we before we started recording and me going off on this long tangent is, should you mention the paid program when you are marketing the free webinar. Yes. So, in my opinion, I think it would be beneficial to do so, because, well then the question is how do we do it, like, how much do we talk about the pay program within the sales page of the free webinar. And I, the way I'm doing it is I'm going to say, you know, of course talking about the free webinar. And this is this in fact is a required introduction to my year long TLC program. For those who are interested, I highly recommend you attend this, but you don't have to sign up for the year long program to attend this. That's nice. Yes, something like that. So you could say for those who are interested in the three month program. This intro is highly encouraged, because it gives you the great framework, but you can benefit a lot from this experience, even if you don't join the three person program. That's how I would say it. I know a lot of people would just say no, no, no, don't even mention the paid program. They're not going to mind after 80 minutes of experiencing your teaching and exercises to hear about and I agree that's probably true. Also, you know, but I know for me it makes me feel more comfortable that I gave them at least a heads up that I'm going to do a little bit of selling at the end of it. Right. And, and, or the other way of doing it is to again not mention it on the sales page of the free webinar and at the start of the webinar. You could say hey so great to see everyone here. I know some of you might be joining my three month program. That's like an extent extended version of this. And I'll talk about that at the end. But even those who aren't, you're going to my expectations you're going to benefit a lot from today's session. Right. So that's how some people do it. Okay, yeah, I've heard that done it's like, I was taught long time ago. I know you were looking for this. No, not really. But, but, but just to complete this discussion. It is true that people who have a good experience with your free webinar are interested in what else you offer. It's not like, Wow, what a great free webinar I hope I never see you again. But it's like, I, what a great webinar I'm curious what else you offer. I hope it's affordable for me. You know, yeah. That's a lovely frame to keep in mind when I prepare this is for that people to have that experience. It is it's true. And it's really not just not just us somehow tricking ourselves that's the actual experience I when I've been on a free webinar. I'm like, well, this is not a nonprofit. You know, like, they just do these things or even nonprofits, of course, they're going to ask for, I would I would be shocked if they didn't ask for a donation. Even if I went to a nonprofit webinar, I would be shocked if they didn't ask for donation. I would be expect them to ask for a donation. I will hope that I would give something back. But for for profit business, I hope I mean I would expect that they're going to tell me something on how to work more with that. Yeah. That's great. I think most people have that expectation. Yeah. Yeah. It probably for better or worse, because marketers have ruined it. Just like marketers ruined everything. It's true. Yeah. So yeah, anything else on this? Great. I was just thinking about the price as well because I've already been thinking this thing through with these only so few people because I want six people max because it's my first experience running it. I don't want to feel overwhelmed. I want to be comfortable and calm while I do it and I know I can manage six people very comfortably for the free webinar. No, no, no for the for the paid program. And you may have six people per cohort. Maybe. Yes. So I was thinking about the maybe $200 for the six because usually my things are much much more, more affordable than that. Yeah, let me actually, I'll stop the recording here for that discussion and we'll continue the price.