 We are a society of wounded human beings seeking, desperately seeking connection, desperately seeking connection. This is a, this humans do feel, at least here in the United States in particular, we have a society of human beings that feel very alone. I can relate to that. I can relate to feeling that way. I remember growing up, I was surrounded by people in my life all the time and now I work from home. It's very isolating. Humans are rather isolated these days. This is a byproduct to COVID as well. And feeling isolated makes us make choices out in the dating marketplace for temporary relief.