 The second aspect of planning involves thinking about the needs and interests of your audience and the context in which your presentation is taking place. Look at this quote from Stephen Lucas from his book in 2008. In other words, if you want to connect with your audience, you need to understand who they are. These are some of the things you need to consider. Their knowledge, the level of interest, their attitude, their needs, as well as characteristics like age, sex, and ethnic group.