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Uploaded on Nov 2, 2010
Highlights from my interview with Lee Frederiksen of Hinge Marketing on GovPlayers.com.
1. Carefully target your market 2. Focus on partnering opportunities 3. Use outside marketing firms to help target your marketing message at a specific niche 4. Focus on strategy and everything else will follow 5. Avoid being a follower 6. Focus on the outcome you can produce and solutions to problems 7. Have a clear differentiator 8. The risk you can take is to not be different 9. Focus on doing market research regularly to learn your customers 10. Buyers want problem solvers