 Perfect. So this is just kind of step one, our business manager tutorial and just bookmarking all the most. David, David, hold on. Okay. Yes, for sure. Okay, cool. So, so let's, let's, let's save this one. So in the top right, hit that star that starts right. Yes, we're going to, we're going to name this one. And this one's going to be business settings. We'll just take away the number 74 and let's just name it business settings. And then let's put it in its own folder. So we're going to, we're going to create a folder. Actually, wait, wait, wait, before you do that, click on the dropdown. Yeah, for folder. So let's get it out of app, let's get it out of app sumo and let's let's new folder. Let's do new folder. And we're going to just name this one business manager. So right here on the bottom new folder. There you go. So actually not, not in the app, not in the app sumo because that one is right below the app. Maybe if you click, if you click out of it. Yeah, there you go. Perfect. So maybe you could put right there. New folder. Perfect. Okay. This is going to be FB business manager. Or let's name it. Let's name this. Yeah. Yeah. Actually, you know what? Let's name it FB ads manager FB ads manager. And then everything's going to go into this folder. Okay. So go ahead and save. Perfect. So the FB business settings goes into that folder. Okay. So now to the left, let's just make sure, and then this app down here to the right hidden interest. What is that? Do you need that? Where the hidden hidden interest right there? Yeah, do you need that one? I went and Google some shit and they show me how to find hidden interest on. Yeah, you don't need any of that because that would be good. That type of stuff is good when you're like a nationwide brand or your international brand and you're marketing to everyone on Facebook. But, but you, you're going to be focusing local. Right. Okay. The only ad that you went that everywhere was a like ad. You know, after that, what we're going to learn from this point on is all local ads. So you're going to be targeting a very small area. So you don't even need interest. You don't even need any of that. So see if you can manage app, the blue one, see if you can just shade that to gray. And then, and then maybe we might have to delete it on the other end and we'll look at that later, but that's fine. We'll leave it there for now, but we'll delete it on another page. Okay, so perfect. So we got that. So click on pages to the left pages. And let's make sure that your page is over here and that's all we should see is just your page. So that's the one that you run everything out of. And then, and then you have two pages the fast the fast house house exchange as well right. Yeah. Okay, perfect, perfect. Okay, cool. Now add accounts. Let's click on add accounts. And we're going to we're going to bookmark this over here so add accounts. And then right here, let's go ahead and click on connected assets right there to the to the right connected assets. Actually, in the middle connected assets. Yeah, click on that one. And then right here go to click on add assets. Let's see if we can add our pixel if it's here yet. Okay, it's not there yet we'll we'll set up the pixel first and then we can, we can add it here. Let's cancel that. And then let's bookmark this one right here. And this one's going to be add accounts. So, whenever. Yeah, let's just name it add accounts. Perfect. Okay, so, and then and then what you can also do is, yeah, add accounts that's fine. Perfect so done. Okay, cool. So what we're going to want to do is the add account will be named your real estate business name. And then the business manager will be named your business real estate name. So if you can keep the same name for everything and that's why I want to take out your name, even if we just add real estate at the end of your name, or real or whatever. I want to be able to distinguish the two different ones I don't want to see your name on this one and then your name on the other account, you know, so let's make sure everything is separate. And then you can edit right here on the top right click on edit, and you should be able to change the name right there so go ahead and just name it name it something real estate like here. No right to the top it says add account name right there. So, so rather than just your name. Let's put something real estate perfect perfect homes and perfect. So we're going to name everything that everything is going to be homes and what is it homes and homes and towns, homes and homes and towns perfect perfect cool. Okay, so we're going to name everything that so hit save changes. And this right here. This is your ad account. So whenever any whenever Facebook ever needs to know anything like if you ever like I'm going to be available for you whenever you need me man like even past these training calls. You ever need anything for me to look at your ads for me to strategize with you on these Facebook ads whatever I'm going to always be available way past these five calls or seven calls we have set up. But sometimes there's some shit that comes up that I don't know the answer to like sometimes some like I know a lot about this shit but there's sometimes where something will hit me and I don't know the damn answer. And so that's when you'll have to reach out to Facebook. And whenever you reach out to Facebook, they're going to want to know your ad account ID number. And that's it right there the 655 that's right. Yeah, that's a very, very important number for Facebook. So before they ever talk to you before they answer your question before they anything they're going to want to know the ad account ID number. And that's it right there. Okay, so you'll bookmark this this is ad accounts and we're fine right there. Perfect. So now to the left, we're going to click on data sources right at the bottom data sources. And then we're going to click on pixels. So this pixel right here, what you want to do is you want to add yourself to the pixel. So let's go in and click on add people. And you're going to add so you're going to add your actually not that one the one to the right where it says add people. Yeah, click on that one. Your even though even though we're putting everything in your business name homes and towns that's going to be the new account the new business manager account is going to be named homes and towns. Everything's going to be named homes and towns, even though we're setting everything up that way. It still has to be tied to the individual. So everything is still going to be tied back to you. You know, so so right here we'll check your name. And then right here to the right, you'll click. Yeah, perfect. And then and then you'll click on manage pixel. No, the bottom one manage pixel that one shade that one blue perfect assigned. How can I get rid of this guy. I thought I deleted him. Yeah, it just may not have updated yet, but it won't be there. It won't be there next time. So click on a sign. Yeah, he should. It normally takes a few minutes and then everything will be will be deleted. So click on done. And then so right here, this, this is your pixel but I'm going to, I'm going to have you bookmark it from a different page, not not from this page. So where's the pixel. Where's that we're going to we're going to go over there and bookmark that page after this one. Okay, so so now now what we're going to do is we're going to scroll down and right there where it says brand safety. One thing that you're going to want to do, click on domains is, and this is this is a very, very new update right here the domains very very new this is like a two week old update that Facebook implemented. So now what Facebook wants to do before, before two weeks ago, you can run a Facebook ad to any website. And, and let's say for example your broker the website that you guys get. Let's say you run an ad to that page or, or any any any website page. Facebook, you still allow that and they still do. But now the link that you're sending them to has to be your link. So it has to be it like homes and towns.com. Right so if you're running a Facebook ad. Now you don't have to have your own website, you can have you can have a landing page you can use your company website whatever, but the link, the link, the link has to be your link. And so, and it's only it's only the beginning so when someone clicks on your ad they're clicking on homes and towns.com. And then maybe homes and towns.com forwards to your real estate website that your broker gives you or whatever right like it forwards to a different landing page through a different company whatever, but the first click was homes and towns.com. Right. So, so now, as of two weeks ago they want that homes and towns.com they want that click they want the first click to be your customized link. And then again after they click you can send them wherever the hell you want to send them. But it has to be your link that they're clicking on to begin with. So what you'll want to do if you don't have it already is you'll want to get a domain and I have a domain with homes and towns.com. Perfect. Are you using it for anything else for my website. Okay, so if you already have a website. Let's see go to it real quick open up another tap and just go to homes and towns.com let's just look at it real quick. Okay, perfect. So then, right here, when someone comes here. Now, here's the deal. These websites are not not really for Facebook ads, like at all at all like this is great website just to give someone information. But that's exactly what it is just giving them information. When you start running Facebook ads, every ad is very specific, very, very specific, every ad is very specific. So for example, if I'm running an ad, it's on a, it's on one property. It's not on 15 other ones. So if that person sees my ad and they click on it and they come here, and then they scroll down and they see 10 different ones. That's not the ad like the ad has to go to one specific property. If that if we're running an ad for a listing. If we're running an open house, then that But I, I think you were able to add the link on on when you say click link to get to learn more whatever. Yes. Yes. So, so the problem is, is that like let me let me share my screen. Let me share my screen go ahead and stop share. Let me let me share my screen so so so imagine your website. This is your website. I can click on home I can click on buyers I can click on sellers customer reviews, valuable Do you want me to stop share. Yes, stop share but I want you to just look at your page. You got your page right there your website and you have all those different things to click on. Right. I can't see anything that you that you have. You can see it now right. Now I see it. Yeah. Okay, so again, if you can if you can just look at your website where there's a lot of different things to click on right you have a lot of different things to click on resources blog all these different things to click on. When it comes to Facebook ads, everything is very specific. So, so the ad, it's talking about an open house for that specific property. The ad is talking about that one specific property. It's a listing ad and we're trying to get people to opt in on on on the listing, or if I'm running an ad on a seller guide. And that person, let's say I'm just giving information and I want and I have a PDF. I have the top seven ways to sell your house in 2021 and all it is is a five page, you know, PDF that I'm giving away. That's a great way to capture seller leads, or a buyer guide, right you're going after first time home buyers and now we're running ads to get people to download your free buyer guide. Anything like that. Everything is specific. So, for example, if I'm running an ad on a listing and and I and I'm just scrolling through scrolling through and I'm seeing what my friends are up to, and then all of a sudden I come across a sponsored ad. Anytime you see the word sponsored. Let's say, let's say this right here. Actually, you know what, let me go to my, let me go to my um, let me go to let me show you my actual group. Let me show you this one over here, because this is all real estate over here. So here's a way an ad would look. Let's say, for example, I'm scrolling through. I'm scrolling through. Let's look at, let's look at. Let's look at just listed. Perfect. This is a perfect example right here. Perfect example. Okay, so this this real estate agent right here, Carrie Bell. She's posting this listing right just listed. There's a property. There's some information and then and then down here you just have you just have this link right here to her business page. But if it was an ad down here right right word says 10 post reach. If this was an ad all she's doing it is posting in the group. That's all she's doing is just posting in the group. But if it was an ad I want you to imagine this if it was an ad. If it was an ad it would down here it would say learn more. Right. That's what that's what all the ads would say learn more. When I click. Now again, she's running an ad on a specific property. When I click. She's bringing the one single page. Get instant access to the price and photos of this property. And then a few bullet points view all 17 photos now. That's how you capture a lead. That's how you capture a lead. So so what I'm saying is that she's running an ad on one property. And this could be an open house. Here's another page that I have for an open house. So let's say for example, she she she she's running this as an ad and she's promoting her open house that's happening Saturday and Sunday. So click learn more, and I'm coming to this one single page open house Saturday and Sunday 1pm to 4. And then just a few bullet points, click here to RSVP. And I capture the lead. So when it comes to Facebook ads, what I'm trying to say is that it's very specific. What I see go where I see every real estate agent go wrong is when I click, they're sending me to a website where there's 50 different things to click on. And before you know it, that lead or that person that went there clicks on 45 different buttons and you don't capture the lead. So so so when it comes to Facebook ads, you want to run it on one single thing and take them to one single page where there's only one button to click on. Yeah, but there's there's sauce. Okay, okay. Okay, I don't know I understand because I was gonna, I was gonna tell you well you know many few on my website if you go and you just click on the property. Go ahead and share your screen again share your screen again let's go back to your website. See, see, so there's just, there's just too much going on is what I'm saying. What I'm trying to say is I don't know why why my computer is slow today but let's say I want to share this one right. So I can just grab this link and share it and they will. They have all the info here they have the pictures they can do request showing. Okay, so then, so then if that person ends up clicking on blog, if they end up clicking on valuable resources. Before they ever put in their name and number. That's where you lost them. And that's why that's that's why that's where I'm saying this website is not the one you want to send people to. Okay, not the one you want to run Facebook ads to is what I'm saying it's a great website after you capture the lead. So after I capture the lead on this specific listing I'm running an ad for 3200 South Ocean Boulevard. I'm running for this specific. So you're looking for like a maybe like a landing page or a squeeze page. That's all it is bro. That's all it is you need a landing page or squeeze page not a website. Now now again the website's good for for future resources, but not for the Facebook ad. Okay. Not for the Facebook ad. So so so that so landing pages squeeze page whatever you want to call it that's that's all you need. That's all you need. And then once I run the Facebook ad on 300 South Ocean Boulevard they click. They go to my my landing page, they put their name in email. They click on send me more info. Then I'll email them a link to this page that gives them all the shit. Right. But it's but it's after I captured the lead, not before. You know, because because yeah even though you have the name and field and email and you have the dates available schedule is showing. If that was all I saw that would be great. But the fact that I see everything else at the top, I'm going to end up clicking on customer reviews. I might go to valuable resources and click on something there. And before you know it my wife's calling me, and I got to go. I never got my information. Right. So, you send them here after we capture the lead. So, so you can leave homes in towns.com going here. That's totally fine. What what you may want to do, let's open up another tab, go to Google, go to Google.com. And then and then right in the search field. Let's let's type in cheap domains, cheap domains, C H E A P cheap domains. And you don't have to do this now, but but later on you may want to just consider and just think about what you'll do is you'll click on the where's the go daddy one you see a go daddy one or you go you go through Namecheap. Yeah, I actually have a few to namecheap. Perfect, perfect. Okay, so either namecheap or go daddy whatever. But but for future you don't have to do it now. So consider and just think of a different domain, just for your Facebook ads. Okay, just for your Facebook ads. And so, and here's another thing that I want you to also keep in mind. When it comes to Facebook ads, you really, you really don't need to need to run ads on listings or open houses. What you need to keep your pipeline full of buyers or sellers is when you run a Facebook ad consistently every week, given away a free buyer guide, or given away a free seller guide. That should be your Facebook ad campaign. It's not a listing it's not an open house it's not even a buyer's list. It's actually it could be a buyer's list we could be running Facebook ads to give people a buyer's list of what's on the market. That's another way to capture leads as well. But but it's because you're giving them something of value, right, you're giving them something for free. That's what makes people opt in. And so when you take them to one single page and they can enter their name and email to get what you're giving them. That's how you capture leads. It's very specific either I'm running an ad to give out a buyer's list, or I'm give or I'm running an ad to give out a buyer's guide, a buyer guide can just be a five page PDF giving people tips on what to expect when they go and purchase, or maybe giving information on what it takes to become a first time home buyer, or, or you're giving out a seller guide. Right. So if you're focused on just listings if you're a listings agent, given away a seller's guide and teaching people in a seven page PDF of a seven page guide, all it would be download, but you're teaching them what it takes to sell in 2021, the difference between trying to sell on your own or hiring an agent, different tips. I have a ton of examples that I can send you of different agents they have a seller guide I can I can send them to and you can look at it and get, you know, get an idea. But but but if you can run ads given away something like that. That's what would keep your pipeline full all month. And and you would focus on one focus on one either you're a buyer's agent or a seller's agent and this is just for the Facebook ad campaign. I'm just giving you the best strategy the best strategy from what I've seen is is is is keeping your pipeline full by by running that type of an ad. Either either you're going to start educating people on what it takes to sell, and you're going to give them something for free download, or you're going to educate people on what it takes to buy. Facebook ad, but it's one it's one or the other it's not all it's not all it's it's one or the other. And that's what makes it very easy for you to put out content as well if you can focus on one topic. So, so, so every week if you're running a Facebook ad, you're talking about one topic, you're talking about the process of selling, and then you're giving away a seller guide, or you're talking about the process of buying and you're talking about business or buyer's guide. That's the Facebook ad campaign. So, so we'll get there, we'll get there down the line but this domain, it should be it should be your Facebook ad campaign domain. And this is the domain that you tied to Facebook. So, so you can get this later like get this later but but we'll we'll go in bookmark this so let's go back to the business manager real quick. And let's just bookmark this page because we'll come back to this. Let's, and you just have the domain here. You add the domain there there's a few other things that we got to do. But yes, we have to add it here and then we have to log into Namecheap. And we have to let Namecheap know Facebook is going to give us some kind of code. And we have to we have to integrate it with Namecheap as well so there's a few more steps. Okay, which again it's new you never had to do this before but you have to do it now. So, so, so one domain for Facebook ads is what you should for sure get. Okay, so let's bookmark this we'll come back here that way you can later on you can think about what name you want. But let's name this domains. This is domains. Okay, perfect. And then what we're going to do is we're going to go ahead and into the, to the, to the left, we're going to click on, let's make sure actually your payment methods or methods are. Let's just click on payment methods click on payment methods and see if you need to add it here. So what you can do is just add it here. They have a card on file, they have it, they have it on file for your other ad account so so a manager has multiple ad accounts and maybe that card is in different ad accounts but this right here when you add it here. So this card is tied to the entire business manager, which is how you want to set it up to begin with. So, you can always add this part later, but bookmark it and then just come back in here and add payment method. Okay, so this is just put payment method payment payment methods. Perfect. Yeah you want, it's like one card for all, and that's what this is so one one card for all, and you can always change it later as well but but adding it here is the best way to do it. So the last one is business info to the left so let's click on business info, and let's just make sure everything is updated over here on the business info to the left right there bottom business info. Yeah so let's make sure all this is is perfect so all that's up to date, and then you verified your email already right so if you scroll down, you should see your email under my info. You can verify it or or or not. I don't think you verify it yeah you haven't I don't think you verify it yet. So, if you need to add a different email or you want to use that same one go ahead and just resend verification email, and then and then check your No, no, it wouldn't say resend. So go ahead and check your email and see if if that came through. Sometimes it takes a few minutes but let's check promotions. See if it's in the promotions one. I got it. Perfect, perfect. Yeah, confirm business email perfect. That right there my friend was very very important. That was very important right there. That this this allows your account to stay active longer than than normal sometimes add accounts will get shut down, because basic stuff like this is are not verified. So, this was very important. So I'm glad we're doing this part. Well, now what we're going to do is we're going to bookmark a few other pages a few other parts of the of all this and all we're going to do is we're going to click on actually you know what here's another thing we'll do as well. In the top, you're going to right here in the in the middle. Yeah, right here let's change your name. So your name at the top go and click on edit. This one's going to be homes and towns. So this is the new business manager homes and towns, and that's what you'll see to the very very left in the dropdown. It'll say homes and towns it won't say your name anymore. Your name will be on the other account, but not on this one this is this is the new one homes and towns. And then so now, if you click on add accounts to the left, let's click on add accounts. So now over here, we should also see homes and towns. So that was right there that's perfect. And then and then go to refresh the page, your name at the top left that should go to homes and towns. Perfect. So now everything is homes and towns under the business manager and if you click the dropdown at the top left, you'll see your account right below there. But that's your personal account. Everything now is going to be running out of the business manager out of homes and towns. Okay, so now, now let's click on the, on the buttons at the very top are those dots at the very very top will click on the dots. And then we're going to go to the, to the ads manager, let's go to the ads manager. And we're going to bookmark the new ad account, which is the same one but we just changed the name. So let's make sure we're in that account. So if you click the dropdown. Actually, that's it right there. So now you're in homes and towns, we changed that name right to the top left you see homes and towns. So let's bookmark this page right here we're going to bookmark this. And this is just ads manager ads manager. And this is where your ads will run out of that account. Okay, so ads manager is all you need right there ads manager you could take away the manage ads campaigns, delete all that so just as manager perfect. And then take away the 74. Perfect. Okay, so that that's your ads manager perfect so hit done. Now what we're going to do is we're going to click on the dots to the very very left. And let's go to billing. The billing is very, very important is knowing knowing if yeah click on billing, knowing what your, your billing date is. So you're not, you know, surprised with a random, you know, transaction, that's very, very important. So click on payment settings right in the top right payment settings and we're going to bookmark this page over here. So right here, let's go to bookmark this one. This is, this is your billing. Yes, billing. Okay, perfect. So then your billing date is the 19th. So you'll be charged each time you spend 175 and also on the 19th of every month. So that's always good to know the 19th. Okay, perfect. And then so now click on the dots to the left. And now let's go to the events manager, you'll see events manager. If you scroll down right to the bottom events manager. Perfect. You just passed it I think it's a little little up higher. Right there. Yes, events manager. Perfect. So over here, over here is where you'll see your pixel. So this is your pixel right here. And now what we're going to do is we're going to go to X out of this part. So, so as you're navigating through the platform as we're clicking on different things, you always want to make sure you're in the right account and the way you can know that is in the top right you see that dropdown homes and towns. So, so sometimes watch code and click the dropdown on the top right. Sometimes by default, Facebook will have you in in in the see more ad accounts. So if you see more ad accounts, click on that right there to the right see more ad accounts. It's the dropdown. Yeah, right there. Sometimes they'll have you in the bottom one. Right. So that's why every time you're navigating always make sure it says homes and towns so you know you're in the right one is your ad account and one is the business manager account. So this is this is this is the ad account. Yeah, that's the ad account. That's the one so so that number 655 you always want to know that 655 65582. That's your ad account ID number. That's the one we bookmarked. That's the one Facebook will always want to know is your account ID number. Okay, so now right here. This is where we can we can we can bookmark this right here and let's name it pixels, because this is where we get our pixel from. So let's just name it pixel. And so that that website that you showed me is your pixel on that website. Maybe not. Yeah, I don't think it is. And so that that's another thing. So sometimes when you when you have certain websites, you can't add your pixel on it for some reason, but that's going to be very, very important is being able to I think I'm able to I just I gotta play with it because I don't know how to get there, but I think I'm able to do it. Okay, I'll take a look at it later with you. We'll do that on another call. We'll log in together and see where it's at. But here's what we're going to do now again, everything is homes and towns. So even the name of our pixel. So what we're going to do is we're going to edit we're going to click that pencil right there where it says pixel your name and then it says pixel at it. Yep, click homes and towns. That's homes and towns. Perfect. So everything is now under that. And so we'll save. Yep, hit save. And so your pixel is right there where it says add events. So if you hit that dropdown right where it says add events to the left. You see the little drop down right below, right above. It says pixel conversion API below right down. Down, down, down right there at events at events. No, the at events above ADD. Yeah, right there. That's where your pixel that. So if you click on that. And then you click on from a new website from a new website. And then install code manually. If you click on that and then click on the green button. Copy code. That's your pixel. So you just copied it. You just copy. It's a bunch of letters and numbers and all this random stuff. You just copied it. So now what you got to do is you got to go paste it on a website. We'll do that part later. That's on our, that's on our third call is the pixel. But but this works out. This works out. So we bookmark this and we're good here. So we'll exit this. We'll put it somewhere else later on on our next call. But let's exit this part right here. And then now there's only a couple more a couple more bookmarks and then and then that's it for this one. So let's hit the dots to the left. And then let's go to audiences. We're going to we're going to the audiences are very, very important man. This is where again where every everyone not not just real estate agents just business owners in general. This is where most people drop the ball. And that's why a lot of times people will try to run Facebook ads and and and they wonder why they're not capturing leads. Facebook ads and capturing leads is all about retargeting these custom audiences. So your custom audiences are people right here what you have done is a lead form. Another custom audience is someone that's watching your video. So if you're running a Facebook ad and it's you on video. And let's say it's a two minute video. You can create a custom audience of those who watch one minute of it. You can create a custom audience of those who watch 20 seconds of it. Right. So these are custom audiences. These are audiences of people who are watching my previous videos and these are video ads. Right. Another custom audience is the reason why the pixel on that website on your website homes and towns dot com. The reason why the pixel on it is so so important, because as you start to run Facebook ads, people click on your ad, they come to your website, but they don't fill out the form. They create a custom audience and the pixel needs to be on that page for Facebook to track it. So what I would do is I would create a custom audience web page visitors web page visitors only. These are people who clicked on my ad went to my website but did not fill out the form. Those are people who were somewhat interested. They clicked on your ad, they got to your website, but for whatever reason, they didn't fill out the form and there's many reasons why someone didn't fill out the form they could be cooking, they could be cooking, the baby could be shitting in the diaper and they got to go change diapers. A million things can happen on why they didn't fill out the form, but they got that far they were interested they got that far they clicked on it they got to your website. That's a custom audience. That's someone that I want to show another ad to right I want to show them another ad and then and then also another custom audience. I go to your I see your ad I click on your ad I go to your website I enter my name and email. And then I click submit. That is a custom audience. That's a lead. So those, those people who do that. I'm going to make sure that I put those people in a custom audience and that might be leads listing leads or seller leads or whatever lead I'm going to create a custom audience around people who opt in. The reason why that's so important is because as you go and run future ads, you're going to either retarget these audiences. You'll retarget those who watch your previous videos, you'll retarget those who land on the website, but don't fill out the form. And then you'll also always always always want to exclude so if I have a custom audience right there of leads. When I go set up an ad, I'm going to exclude them from seeing it. Yeah, but how did you create a custom audience or already say automatically creates. No, you create them. You're we're going to I'm going to show you right now. So these audiences right here did you do those ones right there. No, okay let's delete them check the box and just delete one at a time just do one at a time. We're going to start from scratch and I'm going to show you how to do this the right way. So hit delete, and then and then just delete audience. And then do the do the next one. Let's delete that one. Perfect. So now, let's just let's just get something random on your on your Facebook page do you have any any any videos on there at all. On my, your business page your Facebook business page. Are there any like old videos or anything. I think so. Okay, let's just for for practice. Let's just create a custom audience around and it'll show us over here it'll show us right here if you do click on create a custom audience. And all the different ones that we can create an audience from. Now, where you're really going to focus on is website and video, maybe customer list, maybe maybe but really it's it's website and video. Again, website website would be those who click on your ad, go to your webpage, but don't fill out the form. That's a custom audience those are website visitors. That's an audience that I want to retarget and show another attitude. Another website custom audience are, again, as I mentioned, are those who actually fill out the form. That's a lead. So if they fill out the form. That's a custom audience that would be under website. And again, that's an audience that I would exclude I don't want to keep showing those people my ad. They already opted in. I don't need to keep showing them ads. Right. So that's why you would create a custom audience under the website. You would create a custom audience so you can exclude those people the leads from seeing future ads. And then so it's so it's website that we're going to focus on and video. Those are mainly the two main custom audiences that you'll be creating. So in this case with this example let's do video, click on the video one. And all we're going to do is we're going to click next and then we're going to see if there's any video up here so go ahead and hit the drop down choose a content type. And and and here's our different options. So again, it doesn't matter how long your video is it can be 10 seconds it doesn't matter one minute two minute long three minute video of you talking about what it takes to sell and again this is only if you're going to be doing video. I mean people don't do video and you're just going to run image ads whatever but but if you're going to do do video I which I highly recommend doing video. These are just all the different timestamps that you can create an audience around so if it's a one minute video. I can create an audience of everyone who watches 15 seconds of it. Do you recommend a video of yourself or video. I recommend yourself like I don't care how you look I don't care how you sound. I don't know. No hell no bro none of that shit you don't need none of that you needed. It needs to be as as raw as possible as authentic. You need to you need to pull out your cell phone and just talk for two minutes. That's good. Does that make sense. Simple bro no editing no adding shit none of that none of that pull out your cell phone and just and just talk to me for one minute about what it takes to sell. That's it and just give me tips give me tips on what it takes to sell give me tips on what it takes to buy, and then give me a give me a call to action. Say hey guys and by the way, if you click learn more click the button below the ad. It'll take you straight to my webpage where you can download your free seller guide. This could be simple bro this could be very very simple video is powerful and simple. So again in this what we're doing here. If it's a one minute video. What I would do is I would create an audience of those who watch at least 25% because if you just watch three seconds that's not a lot enough time 10 seconds 15 seconds maybe but if you watch 25% of my one minute video or 25% of my two minute video. That's a good amount of time that you sat there and watch what the hell I was saying. And so I'm going to create a custom audience around you guys 25%. So now let's click on choose videos right on the top right choose videos. Right over here. That's the video you have perfect so let's choose that one check the box to the left. And that's instant cash offer for your home perfect so check that box and then click confirm at the bottom. So right here now all we're going to do is name it so we're going to name the audience name, and it could be the same as you name the video so whatever you name the video cash buyer or whatever you named it. Name name name the name that to audience name cash cash cash buyer video cash buyer video. And then in in parentheses in parentheses you're going to put 25%. So yeah, 25%. That's our first custom audience now that video go to create audience. So that video most likely you just posted it you probably never ran an ad on it. So, so this is just an example. But in the future, if we ran an ad on that and we were targeting let's just say Miami, we target Miami, and that was our video that we ran last week and we targeted Miami, and we got 5000 people to watch that video. Then it would be worth it to create a custom audience and retarget them in the future. Because I ran an ad, and those are 5000 people who live in Miami who watched this specific video. Now it's worth it to create a custom audience, but in this case with this example. That was a video that you just posted organically. So the seven people that viewed it I don't even care about them. Right, so I wouldn't even retarget this audience in the future. This is just an example. But I'm trying to understand why didn't they show the other videos, because I, you know I posted. So please click on the blue and again create audience. Go to custom audience. It was probably the business page. So, so now click on actually click on done click on done right here. Good dude again create create audience and then click on custom audience, custom audience. So, if you go to video again, it's it, you'll you'll see the different business pages. I think you have different business pages so just choose anything. Yeah, just go go. Do it again choose 10 seconds or whatever it doesn't matter. But I'm going to just show you where it's at so choose videos right there click on choose videos. And then right here you'll see the drop down. So, oh yeah you were in your other one. So this one was 40. Yeah, perfect see so. So again, these are videos that you just put on your business page for the hell of it. But if we run an ad on that, if we run an ad and that was 4000 views. That's the custom audience we want to get that and create a custom audience around that because we run an ad. Those are 4000 views from Miami. Let's retarget them with our next ad. But in this case, if it's just 20 views 40 views 15 views, those are people from all over the place. Right because you posted and you got all kinds of random people that like your page people even before we ran the like ad you still had people across the country who like your page. They're not really targeted those those viewers are not really targeted. They don't all live in your area. Okay. Okay so so so just in the future as we run future video ads will create custom audiences of those videos, because again those videos will be ads, and you'll have thousands of views. I mean, that's how you keep getting in front of people who are watching your previous ads create. So you want to run the video. Instead of, or just posting it on your business page right both very good question, you're going to do both you're going to post it on the business page just like you did with all of these. You're going to post that next one, it's going to be an ad you're going to post it on the business page first, and then we go run an ad on it. So, so as you post it, we're going to edit it we're going to make sure the text reads exactly what we want the ad that is the ad the post is the actual ad. So, so you posted on the business page first and then we come back and run the ad. Yes. There was one time when I run, I did a like an open house right so what I did is, you know, I made a video, you know, what to video. And then I came here and I added an event. And I think I, I didn't not and you know how you able to run the video when whenever the open houses schedule on the event. Yes. So I did that. I will see here so this. Yeah, that's that's and see you might you might. Yeah, the reason why it's because it wasn't a post it was an event. Okay, so so these are all posts. So when you go and create an event that's an event that's something completely different and then you run a Facebook ad to the event page, and that's where people can can accept and attend or not attend or comment right like it's the event page. But yeah, that won't show over here on the business page. Okay. Yeah, so, so, so let's let's exit here. This right here I want you to bookmark this page so if you excel. So just going to excel that that's our first custom audience that's the one we use for an example, bookmark this and we're going to name this one custom audiences, custom audiences. Okay, and then our last one, our last one we have one more and then and then we're good and then we'll review everything we have saved. So now hit the dots to the left. And then we're going to click on custom conversions. So if you scroll down, you'll see, actually know it won't be right here will be in the events manager. Yeah, so click on click on events manager. So hit the dots and then click on events manager. And then we'll see it over there so events manager perfect. And so now you're going to hover over the blue triangle to the left just hover over it. And then you're going to click on custom conversions. And then hover over the blue triangle to the left. And then you'll see custom conversions. Perfect. So right over here. This is what it's all about man, this is what it's all about and again, this is another reason why most don't capture leads. This is what it's all about now. We can't set this up yet until we until we look at your web page and know exactly where we're going to put the pixel on what webpage or if you have to go get some landing page software or whatever. So again, the custom conversion we're going to connect all this on our on our third call. But let's bookmark it for now. The custom conversion is the most important man the most important all the shit is important but let me explain to you what a custom conversion is go ahead and save it. What do you want me to call this one custom conversion. So this right here is custom conversion. And let's let's. And so let before I show you exactly what a custom conversion is and what Facebook ads is all about. Before I show you that and we'll end it with that. But let's just review what we have so far let's go let's go to the folder real quick. So if we go to the folder, there should only be seven to eight bookmarks. And that's what it's all about so let's look at where the folder. I got organization man. Yeah man. But I know I know it should be maybe hit the arrow at the very, very bottom you probably have a ton right more. So if you if you go back, there's an arrow at the no no no leave that but go back to the to the to the favorites. There's an arrow right there. Yeah, there's an arrow to drop down. I think it might be down there. So if you hit that drop down the very, very bottom of this you see that little drop down the very right below the last one that you see my plus leads. So if you go down right here. Yeah, put it right that's fine. Okay cool so let's let's look at this folder real quick and let's see let's see everything we have in there, because that's all we're going to need man we have 123456789. The Facebook settings, the ad accounts, the domains, the payment methods, the ads manager, the billing, the pixel the custom audience and the custom conversion. That's what it's all about man. That's what it's all about those are the only tabs you'll ever need to click on. Now what we're going to do on on our next future calls is we're going to start filling in everything we're going to fill in the conversion, we're going to fill in the custom audiences, we're going to fill in the pixel. And then we're going to fill in the domains. So, so here's a little homework for you a little homework is to is to is to think of a domain think of one domain go get it from the name sheet. And this is going to be the one domain that we tied to your Facebook business manager. And it can be whatever I mean you want to be here's here's what I highly recommend bro what I really highly recommend when it comes to what we're about to do is I is I recommend approaching it. As your as if you're the buyer's agent or a listings agent. And that's the content that you're going to start bringing to Facebook ads is you're going to start doing ads teaching people what it takes to sell, or teaching people what it takes to buy. It's one or the other it's not both it's not teaching people all kinds of shit about real estate it's it's not it's it's focusing on one topic. And so if you can do that let's say it's sellers, let's say we're going to educate sellers, and we're looking for we're now listings agent, and we want listings. So now I'm going to start educating people through my video ads on what it takes to sell I'm going to start giving people a bunch of tips I want to take cell. And then I'm going to give them the call to action is not to call me the call to action is not to comment below. The call to action is not to send me a message the call to action is click learn more and go download my free seller guide. So if you can approach it by giving away a free sellers guide, then you should maybe think of a domain around that homes and towns seller guide.com, or something like that. You know what I mean, homes and towns buyer guide.com. So now we approach the market by giving them something of value for free. That's how we get leads. We're giving them something we're giving them information upfront for free in exchange for their name and email. That's how you capture a lead. Well, here, here's, I don't know if you will see. But I think you are. These are all my, these are all my domains. Okay, so let's look at these ones. Let's fast house exchange. And this was the capital is coming because I live here. This was just the novel novel group is just in case I decide to create a group or whatever. I mean, I can I can get another one and then, you know, I have some Spanish as well like, yeah, yeah, yeah. What's the, what's the price of my house. Let me see what's this one. My house. My house is war. What, I mean, it's funny. Yeah, yeah, yeah, yeah. But I can, I can do, I don't know. Think of. Come up with. Yeah. But again, the goal is to focus on one topic. So either again buyers or sellers. That that's the one. So pick one and then and then think of a name around around that. Maybe, maybe how to sell your home fast in Wesley chapel.com. And now you're teaching people how to sell their house. And that's the type of content that we start bringing to Facebook ads is we're teaching people what it takes to sell. Right. So something like that, you could think of it, think of it, think of something and, and, and there's no wrong answer. There's no wrong answer, but but but staying on the topic is is is is good. And that'll be the one domain that we use and we're targeting buyers or we're targeting sellers, either one. Okay, so just think of this. I call it something like, I need more room. Yeah man so you're looking for sellers for whatever. Well, again, focus on one. So, so something like that that domain makes me think of someone that needs to sell because they need more room. Right there, maybe they're they're trying to sell so they can upgrade. Okay, that's what that would. That's just the first thing that comes to mind for me I don't know everyone's different but, but if I see that I need more room.com. That that that's for sure. I would, I would, I would probably target sellers and look for those that are looking to sell, because maybe they want to upgrade. Right. Like, if, if that's what it means then yeah that would be good. I don't know what it means with you but that's just what I think right away. Okay. I'll see what what I can find. Yeah, and, and again there's no there's no wrong wrong one so that one right there man shit available. Actually that's a premium that's a premium name so that's yeah. I gotta think of something. Yeah, I mean I can go with that with that net. I need more room.net. Yeah, you'll want to get a.net.com, or even a.org, but really.net or.com try try for one of those.net or.com. And then just think about it man don't rush it think about it. I think we have another call we have another call one Thursday, or actually tomorrow or is it. Okay, perfect so think of it by tomorrow and then we'll connect it tomorrow and then we'll go from there. Okay, so what what is the homework that you say you think of that think of that one name think of that one domain. And you wanted to either be buyers or sellers right either one yes not both not not everything it's it's one or the other one or the other. Because what I want you to do is I want you to start doing putting out content teaching people about that. That's that's what it's all about we're now attracting the first time home buyer or just a buyer in general, or we're we're tracking the seller. It's it's either one. And again during the month, during the month you're going to have a listing that you'll want to run an add on you'll have an open house that you want to run an add on. That's fine. That's every now and then, but but to stay consistent with Facebook ads and to keep our pipeline full at all times. It's either a buyer guide or a seller guide. And that's how we caption leads all month long. If you can put out content simply educating people and then giving them something for free to download. Okay, and it's one or the other it's not both, you know it's one or the other. Can you can you send me some of the examples. Yeah, for sure man for sure. For sure for sure for sure I'll email you I'll email you to email to you when I'm done with this next call and then and then we'll chat tomorrow. Okay sounds good buddy. Okay my friend have a good day. Thank you.