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Fairway Ford "Going Bananas" commercial

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Published on Jun 2, 2012

Clients that are willing to go with ridiculous ideas are fun. Clients that come up with ridiculous ideas are even better.

The insane folks at AdMAX in Augusta came up with this concept (that's Rob Ashe in the gorilla mask), and the fine folks at Fairway were willing to play it up to the hilt. A little color correction to the yellows and greens made this thing pop, and it went out the door to a shocked, stunned and very-willing-to-buy-vehicles public.

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