 Hey guys, this is Matt Beck from free salon education calm I'm here with a review of the amika blow dryer you guys have seen on splitting hairs We're gonna start off the look of it is cool I think that that's what's gonna attract you the most amika does a great job at Creating eye-catching products, but what is the quality like? That's the big question because most of time when things look cool or have a different look to them There might not be the greatest quality Right off the bat you could tell that amika has put a lot of thought into their tools and added a lot of features That are great for professional stylists. The first thing is the positive and negative ion button So not only most most blow dryers just have ions They don't tell you whether they're positive or negative or some went with just negative ions The great thing about having a positive and negative they have a different reaction to the cuticle of the hair So the positive is going to help open up the cuticle And with that the great thing about that and what it's going to do for the hair and for the quality of the hair Is that's going to allow you to any treatments talk about putting oils in or different? Moisturizers into the hair if you use your positive ion It's going to help open the cuticle and then you can get those Nutrients into the hair shaft and then you can use the negative ion switch that and seal the cuticle down So it works really well for treatments That's one of the great things. I like about this blow dryer. It has three temperature settings. So that's cool Most blow dryers only have two There's two speeds. So let's just show how this thing kind of fires up real quick So it's a powerful blow dryer. This is one of those blow dryers. It's not super quiet, but it has a lot of power So let's look at We fire it up You can see this light that comes on that changes with whether it's a positive or negative ion So I like that feature as well. So we'll turn it on So you can see the different color shift. So green means negative blue means positive So that's kind of cool feature. I like when blow dryers light up It's cool for the clients and everything and it's just a neat add-on feature The cool shop button is real easy. You just push it in you hold it in to get it to cool the hair down Which I like because sometimes when you have to snap the button in it's not that handy when you're trying to blow dry hair So the other thing is it's 1875 watts. So 1,875 That's a pretty standard, you know wattage. So I don't see anything real different with that Sometimes they get up in the 2000. I think that's just too much and you're gonna be blowing Your breakers in the slun constantly The other thing about that is they say it dries the hair 70% faster. Who knows what that means I still every company claims to blow dry faster I don't know if it's 70% faster than somebody just blowing on the hair I don't know but 70% faster is pretty cool And I'm sure it does because of the negative ions and the the power of the dryer It has an AC motor instead of a DC motor. I'm not really sure exactly The big difference in that but I know that AC is gonna last a lot longer They're saying that this will last three times longer than a regular DC blow dryer It's got they say it has a silent fan blade This was the only thing that I didn't quite understand because it's a it's a little bit loud But I don't personally carry on the salon for me. I would rather have the power It doesn't need to be super quiet. No blow dryers really that quiet But the fan actually the fan doesn't make a lot of noise, but the power of the air is where you get the sound So I just don't want you guys to be fooled and think that it's a super quiet blow dryer because it's really not but you know what we're professionals we got to get the job done and And it works really well the last thing about this blow dryer that I really like is it has a dual housing And what that is is basically there's a housing within the housing So it's protecting the inside of the dryer. So if you drop it or anything like that It's not gonna break. It's it's meant to be for professionals So it's got a cool look to it and it's for professional stylists So I hope that this review helps you guys make a decision on a blow dryer I think amica is cool. Their marketing is cool. Follow them on Instagram I think it's a love amica and you can check out some more of their products We have some more to review later on in other videos. So thank you guys for watching this video. We'll see you next time