 Okay, so if you were to address one pain point existing in the digital ecosystem, what would that be? I think we're coming from a traditional media like TV, print, outdoor, which has traditionally worked for the brands and now it's actually fancy to do digital so people are getting into it. But the fact is that the engagement with the user is not at the same level as what you get on TV and the digital world actually has to deliver something better than what traditional media does to actually thrive and while, so I think this from communication with things with conversations where people are actually getting engaged I think that's a bigger success for a digital plan rather than just the reach and the millions. So I think that's really the core. So it's the conversations with digital and conversations which can potentially lead to business and business today we assume will do commerce with online companies which are probably a small percentage of the overall market so there's a size issue there but if you can actually then enter into conversations and then lead up to sales offline that's where things will start to explode for digital generally. So I think from Geo's perspective it's probably the only company which can put content, connect, commerce and basically just 360 degree around our users once all these three or four C's start to work together is where the magic starts to occur so I think that should be the way forward for digital. One piece of advice you would like to give to your peers? Actually I don't want to give advice and I'm actually very new into the whole advertising world so I'm getting enriched every day from the peers. But one thing I've noticed is that when we work with a lot of brands, we work with a lot of them right now we noticed that teams out there which are the team which takes care of traditional marketing the team which looks after digital, the team which looks after innovation there is and actually what will deliver efficient campaigns is going to be a very convergent situation all these items because the user is one and he's consuming, he doesn't have different habits it remains the same sometimes online, sometimes offline, sometimes he's in different frames of mind so I think really a convergent team would do very well for the brands it's just a suggestion but the brands don't much better at least I know