 My guest here is an entrepreneur, Joe Farner, who's the CEO and founder of Inbound... Inbox Q's company, Inbound Score is a new product. Inbound Score is a new product, Inbox Q. Big data meets social web, meets connecting into the web. So, here, let's talk about the microphone a little bit there, and let's talk about... You guys are startup, so you're seed funded, and you're out in the marketplace trying to make things happen. That's exactly right. What's the big aha around big data and the new marketplace that we're living in right now? So, we've been working on our product set for about a year and a half. We started down a different path, more real-time web crawling, and then we started focusing in on social data. What we started to isolate is around two concepts. One is the concept of public data streams. So, things like Twitter and some of the public Facebook data and making sense of that. And more recently, really trying to figure out what are these more private data streams that are proprietary to, within companies, typically, and helping folks make sense of those. So, an example with our Inbox Q product, we focus on making sense of public Twitter data. With Inbound Score, we've started to focus on looking at these proprietary streams of data that businesses have coming into their sites like Inbound Sales Leads and helping them make sense of those using some public data as well. So, obviously, the social web is an environment that's really hot with this real-time node.js. And one of the things we talked about earlier with the CEO of Haruku and the CTO of Haruku and pretty much everyone else is, the new connected internet is changing everything. So, there's a lot more lightweight data that's actually worth storing and using and it's being disruptive. What do you guys see in your area around big data meets social data? And it's a disruptive force. Yeah, so one of the real big things that we're seeing with our clients, particularly in the enterprise, is they're trying to figure out how to make sense of that data. So, there's been this first, and make it actionable, this first wave of listening apps, things that allow you to understand what's going on these channels. And now folks are starting to move their focus in around, how do I take the data that I'm taking out of a place like Twitter or Facebook and tie that directly to a business objective? Whether that's a product launch, direct sales, lead generation, whatever it may be. So, what's your product and what's your business model? So, with Inbound Score, the product helps businesses manage their inbound leads better. So, effectively, what we do is we take that inbound stream of leads that's coming from your website contact form, we look at the email address and the domain associated with that lead and then we append public and private data to that and we charge folks for processing those leads in that way. And where are you guys going? What's the next step for you guys? Obviously, score more funding, get some beach head out there. What are the critical product challenges you have? Yeah, so I think we spent the last year and a half in product development and really trying to understand the market. Now we're moving to the phase where we're actually shipping products, selling, building our early customer base. The next phase is really figuring out what are the assets we need to scale up and do a big, massive, successful business and so we think that that's proving the early business model and then raising additional capital around that and starting to scale up. So, how did this all get started? You guys, how did you meet your co-founders and your team? Yeah, so it's interesting. My co-founder and I worked together at a previous startup, an early social startup called Popular Media that did viral distribution for consumer products. It predated Twitter's mass adoption, it predated Facebook becoming open beyond education. Yeah, that was the widget craze. That's right, it was widgets and all email. Everything was email importers, right? And so I work, I tell people in lots of startups there's like the traditional org chart and there's the shadow org chart. The shadow org chart is like the people they pull together when things need to get done and increasingly it was me and my co-founder getting pulled together on these shadow projects. So we finally said, we should just do this together. We were part of Y Combinator about two years ago and that was an amazing, amazing education and got us kind of focused on the social path and then spent the last two years executing from there. And when did you guys get to your first funding? So we raised funding in May 2010. So about a little over a year and a half ago. And... Like a series A? Yeah, it was a, well, I think some people call it series A, some people call it a C. We're probably a small series A or a big C. We prefer, that's right, that's right, yeah. And so we basically, and then we've sort of just been focusing on putting that to good use and developing the right product. And you know Tim Conner's great guy. Absolutely. Investor in the company. Yeah. Tim's an amazing guy, amazing product guy. Product, he's very founder-friendly which is my kind of VC and he's a sports fan. Which we love sports at Silicon Angle, we run reruns and you know the funny story about Silicon Angle I was running some high school football content on Silicon Angle TV and didn't know it was live. And it was on the website and people were like, hey, you got football highlights on there. All of a sudden the number of uniques doubled. Like high school football on a tech blog. And it was all the offensive plays that probably went to high school and it was massive traffic. So we love sports and we'll soon be launching a sports angle, a dedicated sports thing. That's our next big thing, that's what I want to do. But I don't know for next time. Well Joe, thanks for coming in. Entrepreneur in San Francisco. As you can tell, San Francisco is a place where everyone hangs loose. The startups are very collaborative. A lot of experimentation. The node.js is a real trend. Highly accelerating path to market and time to value for the startups since exciting opportunity. Thanks for coming on theCUBE. Thank you very much for having me, John. Okay.