 Welcome folks, this is Jacob Shupe, filming for Tom and Brian at the 4pm stock market update. Let's take a look at where we ended up today. We have the ESMini up about 0.53%, the Russell doing okay up about 1.6% right now, NQ almost up a full percentage point, Dow futures down a little bit, that gold contract, well we're down a little bit today too, but higher than when we first looked at it at 3pm, trading 2039 and 30 cents, silver 2267 in that poor copper contract at 368, light sweet crude trading at 76.56, still dynamic shaking out just under 125, Tesla 193.42, the dollar we're at 104.06. Anyways, let's talk a little bit about the Super Bowl, it's this weekend, the 49ers and the chiefs playing, pretty interesting, didn't expect that. Super Bowl set to break US advertising records, okay, this is $7 million for 30 seconds, which is insane, but of course a lot of people watch it. Something that's interesting to note too is this is going to feature a Temu ad, Temu is basically a factory to consumer online marketplace, pretty interesting, you buy a bunch of cheap goods that go in the trash 30 days later, but it's done pretty well for them. Let's take a look a little bit, Super Bowl 2024 is set to be the biggest ever for advertising in the US as the world's largest brand spent an estimated 650 million that is so wild on securing TV slots around the game on Sunday. Top advertisers are expected to pay about $7 million for 30 seconds of advertising during the Super Bowl, an increase of about 10% on last year's event. Densu, this is Densu as a global advertising agency, Densu estimates that the game will mark a bumper weekend for Paramount, which has the rights to show the game this year in the US and is broadcasting it on CBS and Nickelodeon, interesting, Paramount is expected to net more than 650 million in ad revenues. Brands will spend millions more on producing ads, which are often among most watched of the year, if that's true, and really if you think about it too, I mean that ad keeps paying for itself. There have been some like pretty famous, no, Super Bowl ads that people watch, they go on YouTube immediately, they get millions of views. It's actually a pretty sweet deal, honestly at $7 million. Folks, thank you so much for joining me. We'll be doing everything normally back on Monday. I hope you have a great weekend. Take care now.