 to be. The biggest thing was the contradiction in my mind when I look at the data and what these other paid coaches are doing and what's really happening behind the scenes in the industry. Okay. And if you look at everything I just said, it all comes back to one thing. When people ask me why I coach for free, I can sum it all up in just a few words. And it's because I love you. And that's the bottom line. Unconditional. Unconditional. The biggest two questions I get from people are why in the hell do I coach for free? And how do I continue as a single agent to sell 100 properties a year, year over year over year over year over year over year over year over year over year over year over year over year. So with our limited time today, that's what I want to spend time with you on is answering these two questions so that you fully understand my position. And I also want to touch on some big picture vision for you to maybe help you see some bigger picture stuff. The first question, why do I coach for free? People search me on the internet or they see, they search for, they search real estate coaching or they this, they that, they find me and they say, free coaching. Yeah, right. They dive into my content. They search the website. They go deep, deep, deep, deep, deep. They find no where where I'm charging anyone. And after they've went to the very bottom of that barrel, they come to me and say, okay, we get it. You're right. You're free. Cool. Why? I want to tell you guys the story of how this came to be. It's not a long story. Why I do this and why I continue to do this. And keep in mind, I started coaching in 2017. I sold 100 properties in 2014, 14, 15, 16, 17. I had sold 100 properties a year for three years in a row before even thought about trying to teach you how to sell something or you had to be a better real estate agent to have the audacity to say, I can teach you something. I had to know that I could do it myself on a consistent basis. I got into real estate in 2002. I've been doing this 20 years. Up to that point, 15 sold 100 properties a year for three years before even thought about writing a book. Nowadays, you've got people not even licensed or in the business for two years sold 19 properties selling courses for $500 and I'm not going to lie. When I started coaching, I was charging. Why? Because I thought that's what you did. I thought that's what coaches did. They charged. So that's what I did. I charged. But it didn't take me very long at all to realize that that was doing you know good and it was doing me know good. And the moment I realized it was when I was looking at the data and I would have 300 agents sign up for a webinar 100 show up and two sign up. And I was like, this is this is wrong. You got 300 agents who want help 100 who really want help and only two are taking advantage of the opportunity to learn more about what you do. I said, how can I create a scenario where all 300 are taking advantage of the opportunity of what I'm sharing and what I'm teaching? I felt like I was losing big time. Okay. And I woke up one day and I realized, wait a minute. It hit me all at once. I'm not coaching. I'm not running my coaching business like I'm coaching my agents to run the real estate business. I'm telling them it's all about people. But it I'm not going to teach you anything about how to deal with people unless you pay me. It was contradicting. And so I said, okay, if I'm going to save the world, if I'm going to reduce the failure rate in the real estate industry one agent at a time, which is the reason why I was put on this planet right below having a wife and a beautiful daughter, then I'm going to have to do this for free. Everything I know with everybody on this planet for free. And that's how I'm going to accomplish the goals that I need to to make a real difference in this world. Let's go. And so that's what I did. So that's the story how it came to be. The biggest thing was the contradiction in my mind. When I look at the data and what these other paid coaches are doing and what's really happening behind the scenes in the industry. Okay. And if you look at everything I just said, it all comes back to one thing. When people ask me why I coach for free. I can sum it all up in just a few words. And it's because I love you. And that's the bottom line. Unconditional. Unconditional. I don't judge you when you don't succeed at the highest levels or you don't get your first sale for two years. I don't judge you. It's an unconditional love and I only wish somebody would have did the same thing for me. But that didn't exist. There were people that helped me out and I appreciate the help. But I'm taking it on a personal mission to do everything that I can do so that I can sleep at night knowing that I did everything I could do to help you reach as high of a level as I can. And the reason why I continue to do it is because of the stories. So I've heard thousands of stories of people who are crushing it since they started doing my coaching program. Free coaching program. They're crushing it thousands. How many people here have their own story of my coaching program helping them crush it in their business? Okay. Anybody here almost quit real estate until they found me? Raise it up real high. Can't see. Blinded. See right there where we're reducing the failure rate right now. Give it up for them. I'll just tell you a point, Blank. Money doesn't move me. And when you start to take money out of the equation, this is a quote right here. Here's one for you. When you take money out of the equation, your business blows up. Write it down. If you take money out of the equation, the moment you take money out of the equation, your business will blow up. The greatest coach in the world in the history of real estate is not going to be the one that made the most money. That's not going to be the determining factor. It's going to be who deeply impacted the most agents to succeed at the highest levels that they could. And that's what I'm here to do.