 I know recently I said I would not talk about Sony very often on this channel because again I do not like fueling fan wars and fan debates and console stuff and fanboyism but I can't help but respond to even more things that Sony has to say about Nintendo in this case actually in regards to the Nintendo switch. Now Sony's Jim Ryan which if you don't know him he is the one who also made the official statements for why Sony is not supporting cross play specifically about protecting children and stuff. I did a whole video on that you can check that above. What happened here now is that gameindustry.biz interviewed him and most of the interview deals with Sony and their games and their platform and you know a little bit of the competition between you know Microsoft and Sony in terms of like the Xbox One X, the PlayStation 4 Pro, blah blah blah blah blah. Some interesting stuff but nothing that really pertains to us Nintendo fans until game industry biz talks about this. They ask him this question. Now as you look to target this broader market doesn't the timing of Nintendo switch pose a potential challenge? After all mass market appeal is Nintendo's forte. Jim Ryan goes on to respond. It's a very interesting question to the extent that they come in and the word steal is a bit crude but they take a more casual oriented consumer who might otherwise have been a target for PlayStation 4 obviously viewed narrowly that is not to our benefit but when you look at the whole of the industry ecosystem having a resurgent Nintendo back and playing in a meaningful matter I hear a lot of what they showed at E3 was really good can only be to the benefit to the industry and to pretty much everyone in the industry so we will see if it means that some of those people the many millions of people who got into the we start to come back in many cases they have an absent for a few years if they come back and they go into a store looking for a switch of a crack at selling them a PS4. So on the surface he's saying that a resurgent Nintendo is ultimately good for Sony because it brings more consumers into the video game space which in turn gives Sony an opportunity to sell more PlayStation 4's and I don't have a problem with that general viewpoint obviously they're viewing Nintendo as healthy competition in the sense where Nintendo's bringing more consumers to the market that might not be there and that gives PlayStation a unique opportunity to be like hey instead of a switch why don't you grab this PlayStation 4 here's why you should buy a PlayStation 4 and not a switch and that's great that's fine to me that's what healthy competition is all about having options in the marketplace and trying to sell consumers that your product is better than another product for their personal needs now obviously you know there's the whole thing thing about the we audience and I want to address this not because I think if Nintendo was targeting the we audience that that's a bad thing Nintendo is obviously a master of mass market appeal right that they don't just target hardcore gamers they don't just target kids they don't just target you know teenagers it's all about the appeal factor to a as wide a audience as they can Nintendo's always been this way I know some people think that hasn't been the case but the NES SNES Nintendo 64 Gamecube it had the same philosophy as the we just a different type of execution you know they went for mass market appeal through appealing to people senses of controls and through the people senses of power and graphic fidelity like oh casual people who like playing madden are going to want to play a madden that looks more realistic whereas with we they kind of shift and said look maybe power isn't the only way to innovate in the only way to bring people in maybe we got to simplify the controls because getting too complex for children or for you know older people older adults that think video games are bad because they can't get their hands around the 17 000 buttons on the controller which is understandable if you think about it if you've never played a game on a controller before especially in today's age when everything is touch right it's all tap tap tap and swipe you go from that simplistic control scheme to something with a whole bunch of buttons and twin sticks it can be very off-putting now why I'm talking about this is because I don't agree with Sony's assessment of what the we and the switch have in common basically he's saying that Nintendo is bringing in audience from the we or might be bringing back some of that we audience and I don't think Sony's taking Nintendo seriously as anything more than a casual oriented consumer driven platform uh like he says you know Nintendo's not stealing any audience they're they're only you know going out of this casual only to consumer that we also are going after but they're doing it in a different way and we have a sales opportunity here I think they missed the ball the Nintendo switches current audience I wouldn't say is very casual oriented at all in fact I would argue that Nintendo switches audience at least right now and probably for the foreseeable future are passionate gamers that just are either already Nintendo fans there's obviously the Nintendo audience or they are just lapsed gamers that don't have the time to sit in front of their TV all the time to play and that's not to say you those of you out there like maybe you have hours upon hours and you play the switch docked all the time and that's great that that's what's nice about the switches it gives you the option but the point is is that Nintendo's appeal of the switch so far hasn't been a casual focus it hasn't been broadening the focus of gaming it's been more focused I think than Nintendo's ever been in terms of the audience they want and the audience the switch is going after is adults but let's just be serious here we're not talking soccer moms we're not talking my daughter my six-year-old daughter or my four-year-old son we're talking about adults that have experience gaming but maybe don't have the time to do it as much anymore and the switch helps them find the time to do it that is the switches audience let's think about the the major games that are pushing sales for the switch there's not a we sports out there right there's you know yeah there is a just dance but the sales numbers of that are just okay not great look at the things that are pushing it look at breath of the wild breath of the wild is as hardcore of a serious gamer game you could have yes Mario Kart 8 has a broader appeal but let's be honest Mario Kart 8 is generally considered a pretty core gaming experience arms just came out arms is not going to have heavy appeal to children it's not going to have heavy appeal to my mother it's going to have appeal to people who care about fighting games and terrible innovation in the fighting game sphere they just did an esports tournament for it at e3 like that's hardcore gaming focused like that's that's right there in the heart of video games and swatoon 2 again being advertised from the get go for esports and for its seriousness and its competitiveness in addition to all of its walkie things it doesn't single player and the fact that you're a kid you're a squid you're a kid you're a squid like that is extremely focused on a more core audience look at their other key games this year Super Mario Odyssey definitely aimed at core gamers look at Skyrim how is that not aimed at core gamers like I know Skyrim is everywhere now going to virtual reality and everything but still Skyrim is a pretty serious game that you're not going to get casuals really into Nintendo's focus with the switch through this first year at least and if not into the future I mean look at other announcements they have Xenoblade Chronicles 2 that's a pretty serious game and that's hitting this year Metroid Prime 4 that's not a casually appealing game you know you could argue that their Yoshi game and the Kirby game are a bit more broader but the broader in the sense that they still have that appeal to a core gamer right like if you like 2D side scrolling platformers those games are going to have some appeal to you even if they also have some appeal to my children like Nintendo just makes those kind of games where they're kind of for everyone but if you just look at the general aim all of the commercials for the switch are young adults who are have busy lives they have college they have girlfriends they have parties to go to they have work to go to they're working 17 jobs maybe they have kids to raise but the kids aren't the ones playing it it's all the adults it's all focused on adults and rooftop parties and garage parties backyard parties you know on the bus on the train you know while you're sitting next to someone in a car or meeting up you know in a classroom and getting a quick game in before class like everything about the switch has been focused on the non-casual audience that's where i think sony and even game industry biz here is framing the switch in the wrong way the switch is a massive success right now that there's no doubt about it it's going to have huge year one sales whether or not those sales continue it's going to be largely contingent on nintendo continuing the game momentum and hopefully getting some third parties on board to help with the in-between process you know skyrim is great rocket league is amazing but you know how many more of those games do they have coming past year one we have no idea actually the third party game i'm most excited for is mba2k because apparently that's going to be a full version unlike fifa although i know fifa doesn't look half bad on switch i'm not going to sit here and bullshit you it doesn't look half bad it's not the console version it's not the full version i was 100 correct we are getting an inferior version but i mean you know it looks good looks better than i expected reality is that the nintendo switch is more core focused to gamers and adults than i think nintendo has probably been since the n64 days maybe even going back to the super nintendo days to me the clear cut audience for the switch is not the same as the we so like for sony to be like oh look you know when they start bringing some of the we audience back we see as an opportunity to sell a ps4 like the ps4 on the surface will never have the appeal factor of the switch because it can't do what the switch does a playstation 4 is going to appeal to people who want that box underneath their tv they don't care about taking it on the go they're just going to be those people who sit down and do long gaming sessions and play you know some of the best looking games out there same with the xbox 1x switch is about being convenient for people who are busy which in general is most adults the switch is a very adult oriented product this is why they're continuing to still sell the 3ds by the way for anyone out there it's like oh why does nintendo continue to support a 3ds why are they releasing a 2ds xl blah blah blah why are they doing all this stuff well it's pretty simple because that's their kid product i mean seriously that's the product they're going to be selling the kid it's cheaper you're not buying a kid a 300 dollar premium product that can be easily broken because it's a you know a kind of a high end tablet we're talking about yes i know the the nintendo switch actually survived a thousand footfall that's crazy but you're kind of we're kind of getting off topic here the 3ds is for kids that's why nintendo is going to keep it going they're going to keep supporting it beyond 2018 they claim and i get it because that's their kid product but i'm not trying to say you're a kid if you play 3ds games come on now but the switch is clearly aimed at a specific target audience that sony gaming industry biz and maybe even some other companies out there are completely misrepresenting and this is partially why i'm a little upset that at least this year we're not getting heavy third party support because switch feels like the perfect opportunity for third parties to get on board and get those hardcore games out to an audience that actually would play them they just want to play them on the go how awesome would assassin's creed origins be if you could take it with you i mean that sounds amazing and i know there's power issues and it's not a 4k and it doesn't do true 4k the x1x doesn't even do true 4k but whatever it's not as powerful as the other boxes out there but there's enough consumers that seem to be willing to sacrifice that power to bring their favorite games with them on the go that are console level quality they don't feel like they're losing a whole lot with the switch in compared to like a 3ds you know you take a say i don't know ocarina of time 3d on a 3ds out that feels like a lesser experience than just say taking breath of the wild with you on the go it's the same experience you get in your tv on the go so at the end of the day i i just how do i say that a lot at the end of the day i really apologize i i just i feel like the conversation around the switch from outsiders that aren't in with the community of switch should start to shift a little bit i i think we need to start recognizing that the switch isn't this side dish casual machine it is almost as core or hardcore of a system as there can be and it recognized that there was a giant hole in the industry that tethered console gaming to a tv and the vita didn't serve it well enough and now nintendo came in and said look we got something even better and we have the games to back it up and right now they do and hopefully third parties realize it because i think there's a huge audience for a lot of these third party games in portable fashion or on tv where people can get the same experience either way i feel like there is a missed opportunity for some third parties out there that hopefully they realize in year two and even if we don't get call call duty world war two is an example we get the next call of duty game or the next assassin screen game hopefully things like mario and rabbits you know that is very core oriented in terms of its gameplay style you know resonates and sells well and and breath of the wilds and the skyrims all these games continue to sell really well because i think that's going to further prove the kind of audience that's here there's a lot of adults that want those games that don't have the time to sit in front of their tv all the time to do it but if you give them the switch and say look you could take it with you places you could take it on the plane you could take it to your hotel room very easily it's not going to take up a lot of room in your bag that's appealing and nintendo switch has really hit a market here that i don't think sony game industry biz and many others understand anyways i am the fanny ruffle jans from 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