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CNBC Special Report: It's War -- Bratz vs. Barbie

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Published on Apr 4, 2007

The rivalry between Bratz and Barbie has grown increasingly fierce. Of course, it wasn't always that way: For the past 50 years, Barbie has enjoyed tremendous success....until the Bratz came along in 2001 and changed everything. Since then, there has been plenty of hair-pulling in the dollhouse. In this special report, Isaac Larian, the CEO and President of MGA Entertainment (as well as the seemingly nice man who wants to pummel Barbie and pulverize Mattel), explains to CNBC reporter David Faber about his Bratz dolls and why little girls have outgrown Barbie to transition to a product that they can identify with. He also explains about his willingness to challenge the Barbie franchise and believes that 2007 will definitely be the year for Bratz.

Comments • 481

Star Productions.
Bratz is real unlike Barbie because barbie is perfect and does everything right but bratz make mistakes and have attitude and that's how everybody is
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Amanda Marconi
complaining how a doll looks so "slutty" is freakin ridiculous…like now a days most girls dress like hoes
I luv BRATZ dolls!
Go bratz! Boo Barbie even though i have some
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ejka
I'm so disappointed in Mattel. It's very disappointing that bratz had to refresh so many times I missed the old bratz from 2001-2009 those were the bratz I knew now days when I see them on self I'm not to excited as I was before I'm still collecting bratz dolls just thinking about it not a lot of people are in to bratz as they were before. If Mattel didn't sue MGA I wouldn't love too see where bratz would be now. Long paragraph.
Evil Ivy Saphire
Bratz is better barbie is Dead PLASTIC! 
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318bound
Bratz will always dominate Barbie face it Mattel you can't win this battle & now that there back and better then ever there's no stopping Bratz are back to claim there title as the #1 doll looks like you've lost Barbie #team bratz4life
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aaliyahadorable bearville
BS THE BRATZ FOUCUS ON FRIENDSHIP AND FUN AND  BEING GIRLS AND GOOD GRADES BARBIE IS A STUCK UP OLD WHITE SNOB WHO FOUCUSES ON NOTHING BUT BEING RICH AND FASHIONABLE AND GETTIGN WHAT SHE WANTS HAVE U SEEN LIFE IN THE DREAM HOUSE THERE IS NO MESSAGE AT ALL BUT WATCH BRATZ EPS CUZ EACH EP HAS A LESSON AT THE END UNLIKE BITCH BARBIE WHO NEEDS TO RETIRE ANYWAY
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Tracy Jackson
When Bratz hit the shelves 14 years ago in 2001, the dolls were meant for Pre teens and Teenagers, the main inspiration behind bratz doll came from Isaac Larian's own daughter. Barbie has been in the market for decades. Brats took a hiatus in 2010 due to the lawsuit with Mattel
Dylan Roberts
Barbie Vs BRATZ. My reasons for being on Team BRATZ 1. Representation. Barbie: In simple terms Barbie represents nothing more then a dream world where things will work out for you if your pencil thin and got bright blonde hair. Bratz: is a representation of reality where there is no perfection but your beautiful if you are who you are. 2. Ideal Boyfriend. Barbie: (Ken) is a stalker level clinger that I couldn't see with anyone. He is supposed to represent Mattel's ideal of the "Perfect" boyfriend. News flash: No such thing as perfection. Besides who wants a creepy stalker for a boyfriend? HELL NO! Bratz (Cameron) Respects boundaries, has a crush on Cloe in the tv series, but doesn't stalk her. He knows that a girlfriend needs their space and so does he. Each individual in a relationship needs space. Do not suffocate them or you'll ruin it for yourself. 3. Each Bratz character has their own personality and the character development shows. Each of them have their own way of expressing themselves. Barbie has an idea of how people should look. She's shallow, superficial just annoying in general. 4. The Bratz are about empowerment and Freedom of expression. They express themselves in their style and fashion. Their friendship has it's ups and down just like any other but at the end of the day they're inseparable. These are the girls with " a passion for fashion." Barbie: Yeah sure Barbie only inspires a perfect life style that is unattainable, and that with great looks you can get anything you want and the world will give it all to you. When i look at a Barbie doll I see a whore that thinks she perfect because she has a rockin body and needs to be treated like some princess when in reality she is just a slut partying because she ain't good for nothing more. Those are my reasons why I'm on Team BRATZ People can relate more to Bratz than they can of with Barbie. #TEAMBRATZ
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fatoumata cisse
l vote 4 bratz go girls😉😉😉😉😆😄😅😂😂😁😁😀😀😊😊
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