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Published on Apr 4, 2007
The rivalry between Bratz and Barbie has grown increasingly fierce. Of course, it wasn't always that way: For the past 50 years, Barbie has enjoyed tremendous success....until the Bratz came along in 2001 and changed everything. Since then, there has been plenty of hair-pulling in the dollhouse. In this special report, Isaac Larian, the CEO and President of MGA Entertainment (as well as the seemingly nice man who wants to pummel Barbie and pulverize Mattel), explains to CNBC reporter David Faber about his Bratz dolls and why little girls have outgrown Barbie to transition to a product that they can identify with. He also explains about his willingness to challenge the Barbie franchise and believes that 2007 will definitely be the year for Bratz.