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Published on Jun 10, 2011
In Colombia, kidnapped policemen and soldiers have been held by guerilla forces for more than 12 years, hearing only the news that the guerillas want them to hear. As prisoners are allowed to listen to music on the radio, DDB Colombia created a song with a hidden message. The beat was actually Morse code, letting prisoners know how many victims have been rescued and that they will soon be as well.
For the first time in over a decade the voice of the Military Forces of Colombia broke through guerilla enemy lines with the power of information and gave their men strength and hope.