 So we're here with the Visa, here with the display HDR and hi, so who are you? Hi, I'm Roland Worcester, I'm the chairman of the display HDR standards group and this year at CES, we're making updates to the standard that we launched last year. So last year we had 400, 600, 1000 and this monitor is a 1000-in-ear monitor from Azus that is 384 zone HDR display. Does the zone come into the standard or does the amount of zone doesn't it not necessarily? We have requirements on the contrast capabilities, so the dynamic range inside the monitor and so depending on the manufacturing design you would have more or less zones and primarily based on price. So the whole booth is about the display HDR? This front part is display HDR and the back part for the booth is on display port. And what is this one talking about? So this is the same demo, so this is an SDR interface using DaVinci Resolve which is one of the leading video editing applications and that is the HDR output and so you can easily see the difference between the SDR and the HDR in the preview window then. So display HDR 400, 600, 1000, does it mean the peak luminance? Yeah that's the peak luminance, as measured for a test with a 10% patch in the middle of the screen the luminance that can be achieved in this 10% box. We also have a whole list of testing requirements that are out on the display HDR.org website and so you can get a full set of details for all of the specs. So HDR is awesome, it's one of the coolest things right? But it's also a mess, it's all these different HDR, is that why you're doing this standard? Yeah so everybody's familiar with HDR 10 but that's primarily a protocol that defines the metadata and the format of the data going from your PC to the display but it doesn't define how good the display is going to be. And the display itself, we use these performance evaluations to determine 400, 500, 600, 1000 for our different display HDR performance standards. There's also a new standard that we're launching this year at CES for True Black so display HDR True Black that is at 400 and 500 and that's for emissive pixel displays such as OLED. So True Black 400, 500, what does that mean? So the True Black is indicative of the fact that it is an emissive pixel display and so emissive pixels are like OLED or micro LED and so you can get absolute complete black on the screen and that's what the True Black spec is all about. Can we walk around here? There's some more demos around here. You also talk about the 400, the 600, 1000? Yeah, 1600, 400. So we launched these three standards last year, the 1000, the 600, the 400 and so we have displays from all 10 of the top 10 PC display manufacturers now. But it's not just about peak luminance. There's lots of more stuff that goes into HDR. No, there's color, there's contrast. Yeah, there's a number of different requirements. So what do you check about the color and what do you check about the contrast? So the 400 spec requires that you have 95% of sRGB color spectrum and the 600, the 1000 and the True Black specs require 90% of DCI-P3. And all this is only for the display port displays? How about the HDMI displays? No, no, no, no. It's for any interface. So display port or HDMI, you can drive HDR over either interface. So you could have an HDMI only display that has display HDR 400 or 600 or 1000? There is one from Dell that has only HDMI input and is display HDR certified. So is there a licensing going on with this? You have to be a member of the VESA standards group. But once you're a member of the VESA standards group, then you can apply, you can take a device through certification and then use the logo on the certified product. So there's a HDMI consortium, there's a display VESA, VESA or VESA? Either, they go by both. And so for example, there's Intel, let's say Intel is part of both, part of just one or both. So why can the world just not just use one? Why is there two big... One interface or the other? Yeah, why is it the two? I don't know the original history behind the two interfaces. One is primarily used in the TV industry, one is used primarily in the PC industry and then some displays have both. And what's, what's due? This was a demo to show SDR versus HDR. Why? The SDR monitor is not working. And what are you doing here? I'm doing some, I'm playing a very wide display. These are 32 by 9. These are 32 by 9 aspect ratio gaming monitors. So 144 hertz, it's 4K wide, 1K high, 32 by 9 aspect ratio. So it's exactly the same as two regular 27 inch monitors. If you have a 16 by 9 27 inch monitor, this is exactly the size of two of those. And it's curved as well. There's lots of gigabits going through these cables and stuff. Yes. Is it, how does it compare with the HDMI speeds and bandwidth? So this is half the resolution of a 4K screen. So yeah, half the resolution of a 4K screen, but it's a higher frame rate. So it's pushing gaming frame rates. And this is another one over here. We go over here. There's a bunch of demos around here. Hi. Hey, hello. Hi. You're doing a Twitch. Yeah, Twitch. So this is you right here? Yeah. I'm live right now. Live right now. Yeah. Because we are very fond of 12.9. Yeah. All right. That's a cool setup. It's three displays. Yeah. All right. And some of the other stuff that's around here, maybe you can introduce? Actually, no. I don't know any of the details of that. That's compression. Yeah. This is, yeah, I really cannot speak to those. I'm sorry.