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Uploaded on May 3, 2011
Adweek's Michael Wolff Talks NYT Paywall, the State of News Corp.
In part two of our Media Beat discussion with Adweek editorial director Michael Wolff, the media vet discusses The New York Times paywall, saying among other things, if it doesn't work, then "the Times is imperiled." And what interview with Wolff wouldn't include the topic of News Corp. and its chief Rupert Murdoch, who our interviewee profiled in his 2008 book, The Man Who Owns the News. Wolff offers his theories on the gigantic media entity's future.