 What is up everybody welcome back to the channel you guys this is going to be a three part series Okay, so I want you to watch back to back to back to back now the video might not be out So if you're watching this video today The video you know part two doesn't come out till tomorrow So you might obviously you got it, you know you follow it in order But if you're catching this video at any other time then I'll have it linked at the end of the video I'll even have it linked in the description, but it's a three part series So try to watch it back to back to back, okay Because this is the most important man. This is the most important. This is the most important basic Step that you have to implement right away For anyone running Facebook ads to try to capture leads. This is as basic as it gets man This is as important as it gets and you got to know these basic fundamentals. Okay, so here's step one Step one is making sure that your Facebook pixel is on every page. Okay, so this is step one This is installing your Facebook pixel. Okay, so here's how we're gonna do it Now come to your Facebook page And now as you can see here, obviously, this is not me, right? I'm working on my buddy Marlin's page. Shout out to Marlin God bless Marlin crushing it out there in Arkansas Would say Lee portable buildings this guy is on a mission to build a few different streams of income online and I Want to help him. So I'm logged into his account. I'm gonna I'm gonna set up these basic steps for him And then really start running Facebook ads to help him crush it So but again, this is the most important first step and this has to be done first. So here's what we're gonna do I'm logged into his page. I'm gonna come over here. Click on create and I'm gonna click on add Okay, now there's a couple pages that I want you to bookmark In fact, there's gonna be a few pages, but again, this is a three-part series. So watch each video Okay, and this is for the beginners, man So those of you that are freaking advanced crushing it already online This name for you, right? So go ahead and you know freaking log off now if you want but if you're a basic beginner if you're Looking to run Facebook ads if you're just starting out with Lanny pages and all that stuff and you're looking to capture leads This is for lead generation. Okay for lead capture Then these three videos are gonna be for you for sure. So here's what we do You come in here you click on add and that's gonna bring you to this page right here This is the ad setup. Okay, so I speak to many many business owners And they all try to run it from their business page and they'll come over to their business page and boost a post You don't want to do that. You don't want to do that from your cell phone either You have to start running ads from your computer All right, this is just the best way to do it in my in my professional opinion Because you have a completely different view of the platform and you can see everything right here in the ads manager. Okay, so This is where you want to bookmark for sure bookmark this page and and this is the ad setup Okay, you got three three simple steps campaign ad set and ad now We're not gonna cover those in this specific video, but I want you to bookmark this for the hell of it Okay, because this is an important page. This is where all the magic happens. This is where you'll be setting up your ads Now once you're in here, we're gonna click on these dots over here to the left and we're gonna come down to Events manager what we need is our pixel. Okay, so that pixel is a piece of code All we're gonna do is copy it and we're gonna add it to all of our pages But that allows Facebook to track all the activity that's going on And really it's to track the visitor if someone lands on your landing page It's good that Facebook knows that for ad purposes, right? If someone ops in and they let they go to your landing page and they enter their name and email And then they go to it to the next page, which is what we call a thank you page It's good to have your pixel on that so Facebook can track it So as we start to track all these different pages, it's gonna help us with our Facebook advertising. Okay, so Here's what we're gonna do right now We're going to simply click on this blue button right here This is a brand new account brand new pixel brand new everything and so as I clicked on it It brings me to this manually add pixel code to website I'm gonna click on that and then I'm gonna simply click to copy the code then I'm gonna come over here to my actual Landing page builder so wherever you're building your landing pages. That's what you need for sure I tell people all the time man You're only two Expenses in 2020 when it comes to marketing your business whether you're an offline business whether you're a freaking online business It doesn't matter dude You're only two marketing expenses need to be Facebook ads and your landing page software That is it and so many people are still juggling multiple Softwares one for your landing page another software for your email automation another software for your calendar another software for your freaking Online digital course if you're if you're publishing, you know videos and packaging all up package packaging them all up in some type of Digital training course or a coaching course. That's a fourth software I do everything through cartridge man. All of that is all in one at one low monthly fee For cartridge So if you if you're new to landing pages or even if you're out there on click funnels and you're like damn dude I'm paying a hundred bucks just for landing pages. I'm telling you dude I pay a hundred bucks for everything I just mentioned So there's a 14-day trial in the description profit with cartridge online Set up a 14-day trial and start comparing it compared to click funnels compared to freaking active campaign or Infusion soft or melt chimp or whatever Whatever services you're using man set up a 14-day trial and compare it And when you set up a 14-day trial, I will literally jump on with you and I'll help you get off to a fast start Free a charge just click on the link in the description and and set it up but With all this the landing pages everything I just mentioned I run everything through cartridge and any anyone that I end up helping Whether it's a client that I bring aboard or just someone that sets up their cartridge account and reaches out to me and says David Hey, can you help me with all this dude? I'm telling you I will give you my time and I will help you with all this So that's what I'm doing with Marlin is so and so this right here is his account his cartridge account And so all I'm gonna do is I have these three pages that I'm gonna add the pixel to this is a landing page This right here is a thank-you page and this over here is the thank you for scheduling page Okay, so my pixel needs to be on every single page and the way you you can even you know Test it and really know that you successfully added your pixel is if you come over here to Google and you type in Facebook Pixel helper this right here is a free plugin that's gonna sit right here in the top right Okay So right here in the top right in the toolbar is where this plugin will now sit This right here allows you to know Who's pixeling you and who's not and in order? I mean when when you go to a website and you and you notice that that pixel like for example, let's go to Let's go to any random website, but this right here you're gonna click on it and You're going to install this Chrome extension, okay face Facebook pixel helper and whenever you're on a page and it's gray That's when you know that website is not tracking you okay, but again I don't care who's tracking me. That doesn't matter at all what I care The reason why I want to install it is so I can test my own pages. So for example, I'm on this page No pixel on it. I'm on this page. No pixel on it That's why it blows my mind when I speak to people and they're like, yeah, David I got this website. I'm running Facebook ads and freaking, you know, I'm trying to crush it I go to their website and they don't even have their pixel on the damn page I'm like, holy shit, bro Like you're not gonna crush it dude at all like you better install that pixel right away Or you're gonna spend an arm and a leg on your Facebook and Instagram advertising So this pixel is what I call step one. So if I go to any website, let's see if I can go to I don't ESPN let's see if I can go to ESPN.com and let's see if they're tracking me with their Facebook pixel So it's it's shaded gray. It's shaded gray. I come to the page Let's see if it lights up. It should light up blue and green if they're tracking me They're not tracking me. So on this specific page on their website, they are not tracking me with any Facebook advertising Let's say I go to Let's say I go to Shit, let's just let's let's go to Google and let's just type in Shoes Let's type in shoes and let's go to any random website. Let's go to DSW designer and Let's click on the website. Let's go to their actual website and Let's see if this thing if this gray thing turns blue So I come to the website I come to the website and bam it lights up So DSW you shout out to DSW. They know what they're doing They have their pixel on their website and they are tracking everyone who lands on the page now Why is that so important because if I come here and let's say I do not order anything Now they have the data now. They have my data not my name and phone number, right? There's privacy policy. So their Facebook's not giving them that type of information Facebook is just given them the data as far as this user landed on your page No name and number everything is by code and so the the data the reason why that's so important for DSW is because now They they tracked me. So when they go run Facebook ad number two They're gonna want to include anyone who landed on this page, but may have not purchased That's a page view. So that's powerful. So when I go through Facebook and I start scrolling through Facebook Let's say let's say I just refresh my page if they were really gangster with it if they were really running Facebook ads, which who knows if they are you can have your Facebook pixel on the page and not even be running ads and That's okay, but your pixel is on the page because as you're not running ads You still want to track that data Facebook is doing that for you for free You don't have to run an ad just put the damn pixel on the page And you can start building this audience of people who are landing on each page. So look as I click on men I Click on that tab. Look, let's see if it lights up So I click on any specific link on any specific page This thing should light up Let's see. Let's see. Let's see. Bam. Now. They know even more specific data They know that anybody who landed on this page was interested in men's shoes So again, what you're doing with that or what they would be doing with that What what Facebook would allow them to do with that is create what we call a or what Facebook calls a Custom audience and that's going to be tomorrow's video or if you're catching this video at any other time Stay to the end of this one and you'll see it pop up at the bottom But that's that's part two that is step two custom audiences I'll show you how to do that in the next video But here's what's going on because their pixel is tracking me They're now able to put me in this custom audience and let's name the custom audience men's shoes So now as they go run future ads They can literally be target laser target focused on that specific audience and only target that audience and Only show them ads on men's shoes, right? So anyone who lands here they got that data They are not going to show me an ad on women's shoes because I didn't click on women's shoes I clicked on men's shoes So if they were if they were constantly running ads, right? Who knows if they're running any Facebook ads right now. It doesn't matter But if they were if they were running Facebook ads, I would literally come over here I would refresh my page I would scroll through and I would see an ad from them on men's shoes like let's just for the hell of it Let's just scroll a few times down Tunely That's an ad that's not DSW. Let me scroll down even more Okay, so that's Marty Doesn't look like they're running ads because I'm telling you man, that's how freaking gangster this stuff is dude I would literally come back to Facebook Refresh my page scroll down and I would see a DSW ad if they were running ads Which they could be running all kinds of different ads, you know, who knows but at the same time That pixel is tracking everything and I should see an ad. So if they were running ads, which I they may not be They may not be because I would for sure see an ad and and that ad would be retargeting page views or retargeting men's page views, right? So they may not have any ads running right now and that's fine But that's that's the that's the purpose and that's the the the reason why the freaking Pixel is so important man. So you can really get detailed laser focused On your ads and not spend an arm and a leg by targeting the wrong people target people who are landing on your damn page That's who you want to be retargeting, right? So but shout out to them anyways for at least having the pixel installed and and they should they should be running ads to me right now On men's shoes if they were really, you know up on it. So here's all I'm gonna do you guys I'm gonna just simply add it as you can see these three pages is what I'm gonna add it to Okay, these three pages do not have the pixel on it And once I get the pixel which all I did is I clicked on that Once I install it these gray boxes should light up. Okay, so let's go to each page Let's go to this first page. This is going to be the landing page I'm gonna simply come in here at it and most of these landing page softwares are the same So whether using click funnels or kajabi or freaking Shopify if you're e-commerce, whatever This pixel goes on every damn page Okay, and and most of the softwares are pretty pretty user-friendly in a sense where you just go in you go to the settings and You go down to the tracking and you it should say specifically Facebook ads So in this case with Cartra, I log into any page and this is what it's gonna show me So I come in here. I click on settings To the left now. This is the landing page, right? So people that come here but do not land on the Thank You page so that means that they did not fill out the form Those are people that I'm gonna put in a custom audience to show them the next ad and again That'll be the next video. So custom audiences are super important and that's step two So with this being said step one tracking code We come down here to Facebook ads and we paste in that code and what I'm gonna do is I'm gonna hit enter twice And I'm actually gonna get a little bit more specific and I'm going to hit the blue button and Then I'm gonna come down to manually add event code and here's what I'm gonna do I'm gonna come down in this case. It is considered e-commerce and retail So I'm gonna grab it. Yeah, I'll leave it on that e-commerce in detail And all I'm gonna do is come down and I'm gonna click on view content I'm gonna go with the view content one because if it's not view content Let me show you. These are all the different ones view content search add to wishlist add to cart initiate checkout These are all the different so now that our pixel is on the page. We can get even more specific by adding An event code to it. So did they purchase so a purchase event code would go on the Thank You page So as someone goes to your page and they they purchase your product They enter their credit card information. They go to the Thank You for ordering page after the process the credit card process And everything is all good. They go to the Thank You for ordering page That page is where I would put a pixel event. I mean, excuse me a purchase event So now I can get really detailed with this pixel and and start labeling it under these different Event codes so in this case, I'm gonna go with view content And all I'm gonna do is I'm going to simply copy and click done That is it for that one. So let's go back to the page. I'm gonna paste it in. I'm gonna click apply and Then I'm gonna go to say progress And I'm going to publish live So now if I go back to the page Okay, if I go back to the page and I refresh it that pixel helper that little gray box It should like light up. Okay, so let's close this out We're gonna close. We're gonna return to dashboard We're done with this first initial landing page. So if I come back over here This is the page right here. So right now, there's no pixel, right? But if I refresh it, let's see what happens when I refresh it Bam lights up you guys. Okay, so it lights up. I click on it And this is what I what I labeled under page view. Okay It's also view content as well, but that's the pixel Marlin Marlin say leaves pixel that page is now being tracked Now here's what I'm gonna do for the thank you for ordering or the thank you for registering page I'm gonna come back to Facebook. Okay. I'm gonna come back to Facebook. Let's refresh this page really quick And now all I'm going to do is I'm gonna add that pixel To the next page, but I'm gonna give it a different event code To track. Okay, so let's refresh this and now let's come into and get that pixel again So we're gonna click on set up pixel And we're gonna manually add pixel code We're gonna copy and we're gonna add it to that second page Let's go back and this is the page right here But I'm gonna show you it's the same process But I'm gonna show you a different event code that I'm gonna grab because this is this is this is an actual lead This is a person that went to the landing page Enter their name and email and then came to this page. So that that's a lead. Okay, that is a lead So here's how I'm gonna categorize it as I set up the pixel. I'm gonna come into the into the builder I'm gonna click on settings I'm gonna click on tracking code and I'm gonna scroll down do the same thing paste that pixel and hit enter twice Okay, but now what I'm gonna do is I'm gonna hit continue Manually add event code and I'm gonna name this one We're gonna leave it in the e-commerce and retail and we're gonna scroll down scroll down and we're gonna name this one Shit, there's not a lead one I wanted to go with lead and and I may have to change the category I may have to change the category. So if I change the category and I go with I'll just go with other business category That's fine. I'll go and scroll down and there is lead. I want to be able to track this. I Wanted to say lead so I'm gonna copy that one and that's the one I'm gonna paste in Okay, so let's come over here. Let's paste that in. Let's click apply save progress publish live and These are the main main pages you guys now with the pixel depend on how many pages you have in your funnel This pixel is going on everything. It's going on everything on every single page. It's going on every page But in this case, this is as basic as it gets landing page. Now, let's go refresh the page over here Landing page as they opt in the thank you page and if you're going for appointments This is the appointment confirmation page. Okay, so let me come back back to this page I just added it to this page. So right now. It's great as I refresh it Now it lights up and let's click on it Page view lead bam now. Let's do the very very last one. Okay, so let's go back in To the builder and this is the one right here. I'm gonna click on that. I'm gonna click on edit Let's open that one up and Then I'm gonna go back to Settings I'm gonna go back to the ads manager grab that pixel and change the event code. Okay, so Let's go back in Okay, so let's click on let's click on settings Tracking code Go down to Facebook and go grab the pixel. Let's go grab that pixel. So let's hit done on this one That's the last one. I'm gonna come back again set up pixel manually add pixel Copy it continue Let's go back We're gonna paste it in right there hit enter twice and then I'm gonna come back To the pixel and I'm gonna manually add event code and in this case, let's see if I can find it under email under e-commerce Schedule bam, that's the one I want so I'm gonna I'm gonna click on that I'm gonna scroll down click on that copy that and I'm gonna bring it back over here paste it and Then I'm gonna save progress and Publish live that is it man. Those are the three most important pages you guys and again with that Entire freakin process there you can just duplicate that over and over and over grab the pixel And put it on every single page and then just label, you know The event code label it whatever the heck you want in this case. I did schedule. I did lead I did page view so now if I come back and I go back to the confirmation page I Click right here. Nothing's there. I refresh it and Bam it lit up and it's gonna it's gonna light up under page view and Schedule so you guys that's as basic and it and that's that's just the most important step You have to do first before you start running Facebook ads and again This all this is for running ads to capture elite if you're over here, okay? You're gonna bookmark this page. Oh, this is one page. You want to bookmark for sure This is the dashboard now as I showed you over here in the Facebook as you click on the home Actually as you click on create as I started with in the beginning you click on add Here's what I want you to do. I want you to bookmark this page because this is where the ad Starts right. This is where this is where all the magic happens. This is the setup of everything Let's go to the pages real quick or to the let me close out these pages real quick actually Okay, so I Clicked on create I clicked on add and it brings me to this this actual setup right here I want you to bookmark this. This is where you start the freaking ad from right? This is the damn most important page right here. Bam right here And if you're a real estate agent or anything loan officer or anything in housing You got to always check that box if you're in employment and you're running ads for job offers internships professional certification programs or other related opportunities check employment if you're running credit card ads Check this because if you don't check that your ad will get rejected Okay, so if you're a real estate agent check that if not then uncheck it So if you're running everything I went over dude, how to install the pixel on all these damn pages It's mainly for conversion ads Okay, if you're running conversion ads and who the hell is even running conversion ads those who are capturing leads or Those who are making sells? So if you're selling stuff on your e-commerce website Flashlights books, whatever the hell and I'm not talking about your Amazon freaking FBA store At all if you have a random website and you're selling physical products on your website or even if you have a Shopify website your pixel goes on every damn page and Nine out of ten times you're running conversion ads to capture a lead or to make a sell Okay, so everything I went over is is is to capture leads or make a sell and that's conversion If you want to you can also run traffic to that landing page to get the pixel some more data You can always do that too, but at the same time I would go straight into conversions now If you don't have a landing page Therefore our pixel is irrelevant our pixel is not going anywhere because we don't even have landing pages We don't have a website and and again landing pages website, whatever But if you're running Facebook ads, it's going to a landing page Do not run Facebook ads to your website now you can have your Facebook pixel on your website And that's what you want to do for sure But don't run ads to your website because you're not going to make sells you're not going to capture leads There's too much on your website going on you run an ad people get to your website. There's 50 million things to click on Don't do it that way You have to be running ads to a landing page to give you the opportunity to capture a lead make a sell So you're running an ad directly to one product. So as I showed you with DSW Their website has 50 million products. They would not be running an ad Directly to that website They'd be having their pixel on it to track the data of anyone who's landing there And then as as they tracked my data, they noticed that I clicked on men's shoes So if they were smart with it, they would run me an ad Directly to men's shoes and get me to purchase a men's shoe, right that that's detailed targeting That's what this is all about. So take me to a landing page but but but but have that pixel on any page website web page have it on anything and And and and nine out of ten times Hopefully you're trying to make a sell or capture lead and that's conversions. So if you're not doing that, okay? You you'd be running engagement you'd be running video views or you'd be running lead generation Okay, and the pixel has nothing to do with any of those ones, okay? Brand awareness reach pixel has nothing to do with any of those messages Pixel has nothing to do with any of those. It's only if I'm if I'm planning on running an ad Having them click on learn more or download now or buy now or whatever the hell the call to action is It's only if I'm if I'm running it with the intention of taking them off of Facebook to my page That's where that pixel needs to be is on my page. Okay, so Bookmark this this is super important and then what you're gonna also want to do is bookmark this So how do I get how do I get here? I simply from here? I click on these dots. I Go to ads manager and this is the dashboard So you want to bookmark that ad setup page and then you want to bookmark this? Dashboard those are the two most important pages that you'll be on most of the time And then again to get to your pixel. Let's do it again. Let's start from the beginning click on these dots up here You're gonna go to events manager And then you'll find your pixel right over here And every platform sometimes the platform looks a little different, but it's it's pretty much the same Like if you're in a different country, it might look a little different So now that the pixel set up now that I have the pixel on these pages This is where I would see it now. So I clicked on those dots I clicked on events manager. It brings me here and all I'm gonna do is I'm gonna click on the blue and As you see the number two right there. It's already tracking for me. This is how we get to it now So I clicked on the blue and then I click on over here set up Install pixel Then it brings me here, which is where it brought me in brought me initially But now that I have the pixel installed for the very first time This is the layout that I'll show me now. Okay, so hopefully that helps you guys that is step one installing your Facebook pixel Stay tuned to the very next video that is going to be step two which is Important as all of this and that's installing or that's creating your Facebook custom audiences. Are you guys I'll see you in the next video over now