 The utmost importance of phonetics and phonology. Speech has been used to communicate and express many things since the dawn of man. When we look at wildlife, we can see a pattern in a speech similar to human communication. To truly understand science speech, we must look deeper at the concept of communication. Why Speech is Important. World leaders, actors, entertainers, successful businessmen and other professionals all have one major thing in common, their speech. We look at presidential talks and product release conferences and see a pattern of a very attractive speaking form. It is subtle in a sense, we cannot pinpoint where exactly is the speaker performing so well, perhaps it is their accent. Others will say they are a professional public speaker, they are born with this talent of attractive speaking. If you ask any professional language teacher, they will tell you that this is a mere mastery of intonation and stress. In short I like to call this art emphasis, as the word itself is a simple definition of these two worlds. Word Stress. To put emphasis on a word requires very little effort. However adding that small subtle stress to a syllable or letter, would mean the world of difference in terms of expression. Take this sentence for example, she didn't hit me. You can literally add stress to any word in that sentence to emphasize it. A general rule is to add stress on one word, two in some cases. I want to express that the woman did not hit me. Therefore emphasizing she, implies that although I was hit, the woman did not hit me. The list of examples can be endless, yet this is a taste of the importance of empathy. Speech and Communication. Communication is not meant for a simple order or instruction, it is a conversation in the closest form possible. We want to express our emotions ideas and so on. In the intonation of a sentence I want to hint that I am not feeling well, however my words would be quite the opposite. It is the subtle usage of intonation that I am able to express this. I cannot use actual words to express this, as this would be too obvious and I do not want to cause immediate attention. Maybe you already do this subconsciously, however with this information you will soon master the art. There is no reason not to use emphasis on everyday conversation. If you are used to a tonal language, this may seem like a useless task. As an English speaker I want to communicate in a work environment, family setting, or just casual talk. There are many opportunities to express something in a different way to communicate a fact, idea, and other various concepts. Perhaps I want to wish someone my condolences in a genuine heartwarming way. I want to express the urgency in an important document. My boss is giving me praise and I want to express how honored to hear it from him. Do you want to teach English abroad? Take a TEFL course today. Stress and intonation are key players in communication. It would be great to communicate telepathically, to know exactly what the other person is expressing. The closest thing we have are words. How we say these words should not be limited to saying words in a standard format. Everyone is different, why should we use the same form of speaking?