 We get all the time, we actually heard somebody that's supposed to be this business guru that was like, Cody, you're giving away the cow, not the milk, or you're giving away too much. And why don't you explain to me your mindset of why you are such an open book with your coaching and your training and all that? Why is that? Yeah, I mean, when we do YouTube videos, or for instance, we were traveling around doing live trainings with about 14 or 15, I think. And we did one in Tampa, obviously. That's where Eric was there the night before the retreat. We do the retreats, like we're doing some things to really help agents. And I did have a guy come up to me that's a pretty prominent dude. And he's like, dude, you're giving away, I've had this happen a lot actually over the years from our YouTube videos to ads to Legion, to sales training, to appointments, all that. But it happened again in person. This was probably the first time it's ever happened in person. And the guy's like, dude, you're giving away, as a trainer, as a coach, you're supposed to give away the milk. He's like, you're giving away the entire cow. And you probably wanna rethink that because you're not gonna have anything else, you're not gonna have anything else to sell them later. And I'm like, I've just learned that, even some people I follow, that if you just do, and my dad's like the most honest, ethical, high integrity person in the world, and just growing up with him, it's like, if you just do right by people, you really care, you wear your heart on your sleeve, and you do what's best for them, actually share stuff with Eric that's gonna help Eric, then more people will be attracted to you, more people will wanna learn from you, and they're gonna be thinking naturally in their mind, holy crap, he's given this away for free, imagine. Yeah, what else does he know? Yeah, what's under the surface. And that's the modern way of educating. Like we put out so much on YouTube, people tell us all the time, you're putting out too much, you know? That's how, you say it all the time, you say it at the retreats, everything else. People work with people who educate them. We're educating. Yeah, I was gonna get into that next. From a marketing perspective, you're gonna get the information, Eric, you're gonna find the information whether we give it to you or not, you're gonna go online, you're gonna watch videos, you're gonna get it, you're gonna get it. So why don't we be the ones that educate you and just go ahead of you on that and say, you know what? We spend $700,000 a month on Facebook, we've learned a few things along the way, so here's kinda what you're gonna need to look into, and we're not trying to hit home runs on Eric to John, we're just trying to, you know, work with people that we like working with and we can work together and create a win-win, and then he has a successful, you know, sales career and we have a successful business and we help Eric get what he wants and it's all a win-win, you know? And we feel like by being honest and communicating, you're gonna get the information anyways. So as a content leader and as a content sort of, you know, I would say innovator, we want, there's always the next thing. So even if what we're talking about now isn't gonna be what we're gonna be talking about in three months, so I'm not worried about giving away the cow because we're gonna have a whole new cow next month. You know what I'm saying? It changes so quick in this industry.