 Hey, what's up, coach? In this video, I'm gonna teach you, in my opinion, this is one of the most valuable assets that you either have or you do not have in your business. So I'm gonna write this down here. So you'll see here, it says data, all right? Now, when I think through what is data and how does this help you and your business, what we want is we want to have everybody that comes in contact with you. We want to have their name, we wanna have their email and we wanna have their phone number. Now, this is the biggest asset that you have in your sports training business because when you have someone's name, email, phone number, you can email market to them whenever you want, you can text them whenever you want, you can call them whenever you want and you own the data. This is very different than having 50,000 followers on Instagram because Facebook owns all of the data, you don't own any of that and if your Facebook account gets banned or it gets shut down, well, you're screwed and you're gonna have to go start a new account and then rebuild that following again. So this is why you want your website to be able to collect all of the data every single time someone fills out a form, every single time someone pays, every single time you run a free clinic, it doesn't matter, these are the things that you need and that long-term, it allows you to market to way more people, sell to way more people because you are organized and you have systems in place. So I'm gonna give you a really simple tip to think about. If you're collecting name, email, and phone number, one thing that you can do this week is really simple. You can set this up on your website to where you're collecting these three things and you can drive traffic from social media, you can drive traffic from your newsletter, you can drive traffic just by calling parents too and you can tell people, hey, when you go to this page here, you just enter your name, email, and phone number and you're going to get a free session. That free session expires on this day, so the only way you can get it is if you sign up, give me your name, email, phone number. Whether they come to your free session or not, what you're doing is you're building your database. Once you start building this database, again, you have more people to market and sell to. This is super simple to set up on your end, but a lot of coaches don't do this. What they do is all of their contacts are on their phone, so it's like text messages on your cell phone and you can't email market to those people because you don't have that set up. You don't really have things super organized and you're not distinguishing, hey, these are people from my business and these are people in my personal life. If those things are crossing over right now, you aren't marketing at your fullest capacity because you want all of your business stuff to be on one thing and you want all your personal stuff to be on one thing. So hopefully this video helps and these three things right here, name, phone number, email, at the end of the day, the best businesses in the world, they collect these three things and I don't care what industry it is and a lot of coaches that I speak to all the time, they don't have any of these things set up. It's all too manual, it's all set up on your cell phone. We want this to be really handled by software. So that's it for this video. Hopefully this helps you start collecting data, watch, see how that impacts your business longterm. It's gonna blow your way. That's it, catch you later.