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Published on Feb 29, 2012
Design Director & Founder, After The Flood
Max Gadney founded After the Flood to help companies communicate data better. Current clients include the BBC, Edelman and Manchester City Football Club. A passion for information design has been a consistent theme throughout his life and career. At the BBC, Max was the Head of Design and Audience Insight at BBC News Online from 2000-2007. The team won 11 Webbys and the Society of News Design President's award for election night data visualisation. After that he joined the BBC TV Digital Commissioning team. His most recent commission there was BBC Dimensions, part of the NYC MOMA 'Talk To Me' show in 2011. After a brief stint in market research, he set up After the Flood. He curates the The Design of Understanding conference in London.