 Hi, everyone. Thank you for taking the time of your day to join us for our second webinar for Give 828. This was all about campaign strategy, telling your story. We're going to give it a minute so that more people can join us. If you are here, we'd love to have you type into the chat, your name and what organization you're representing today. And we'll get started in a minute. Awesome. Thank you, everyone. I love seeing all of the organizations coming through. Alrighty, so we have more people joining us, but I'm going to go ahead and get started so we can make sure we can get through all of our content. If you have questions during the presentation, go ahead and send them through the Q&A on your dashboard. We will get through them, most likely at the end. We'll have like a Q&A session. But if I see some as I'm talking, I'm happy to try and get to this as well. Alrighty, so we'll get started. So again, welcome. Thank you for taking time to join us for our second webinar. We're super excited for Give 828 this year. We have just a ton of orgs registered, a lot of good prizes. We'll chat through some of those later. But to start with my name is Sarah and I am the project manager for Give 828 through Mighty Cause and we are the platform provider for Give 828. And then we also have our hosts, Young Black and Giving Back Institute, Ebony, Jonathan Cooper and Nema. So we are, I don't know if they're on, I don't think they've joined us quite yet. So if they do, I'm going to pass it over to them so they can say hello. But for now we are going to go ahead and keep going. Alrighty, so our identity today. We have a lot of good slides. I'm going to say one is that 10 services slides about different campaign strategies for you as you prepare. We'll have different kind of tips for you to tell your story to make sure your organization is filled organization page is fully filled out so that when donors visit and they can get a good idea of what you're fundraising for. We'll talk about some different marketing channels, make sure you're fully aware of the toolkit and the materials available in there. We'll also talk about the benefits of pre-scheduling as much as you can before the giving day. We'll talk you through different Mighty Cause fundraising tools on the platform and then we'll also talk specifically how you can make the ask to donors and supporters so that you can have, you know, the best giving day yet. And then of course we'll have our Q&A. So go ahead and send any questions you have. Alrighty, so getting into campaign strategy and telling your story. The first thing you're going to want to do is really understand the ins and outs of Give 828, whether you're new or you're returning participant. You'll want to familiarize or re-familiarize yourself with FAQs. You'll want to make sure you're registered. You must be registered in order to participate and take advantage of the giving event. The actual giving day is August 28th. It starts at 8am Eastern and it goes through midnight Eastern. The early giving portion of the event starts in about a week or so, a week and a half. It starts August 21st at 8am Eastern as well. So that is when you can start receiving gifts that count towards the giving day totals. Registration, like I said, is required. If you are on the webinar and you have not registered, make sure that's the first thing you do. Afterwards, you'll want to make sure that you have filled out the eligibility form if you're brand new, or if the last time you participated was over two years ago. If you participated last year or the year before, then you can go ahead and you can fill out the registration so long as you still meet the terms of participation which are included on the registration page. So read through the rules, read through the FAQs, make sure you, you know, if you have any questions, you can send them over to YBGB or you can send them over to our Mighty Cubs support team. We'll be happy to help you out with any questions. And then you'll want to start to understand and take advantage of the prizes available. And those prizes are going to be added to the site very soon. So you can, we'll let you know when those get added. All right, so a couple different prize opportunities available. I am actually, let's see if anybody you've joined us do you want to go over the prize opportunities. Hey everybody, I'm super excited to have you all on. I can't start my video but I am here so good to see some names that recognize. Hey y'all. So on this day for those who participated before you know how this works, we are going to have the opportunity for cash prizes throughout the day. Those cash prizes are available to you different times, different time blocks throughout the day as golden tickets. And then what's the other name, Sarah. Power hours. Power hours that's it that's chosen for power hours. And so based on what cause area or organizational support that your organization qualifies for. You will be able to win a cash prize so Ebony what do you mean, I mean this. So for all organizations based in DC, Maryland Prince George's County Montgomery County Arlington Alexandra Fairfax County right so this is. These are the prizes that are attributed or associated with the greater Washington Community Foundation. They're $2,000 worth of prizes. Soon there will be a timetable so you know exactly some just hypothetically. So let's say at the 9am hour, we say that whoever so it's a power hour. The organization that falls, that's either in any of these areas DC, these two counties in Maryland or these three counties in Virginia. If you have the most donors within the 9am hour, then you will be randomly selected to win $250 right example. Let's say at the noon hour. Let's say you are an organization that works with black women's reproductive and maternal health. At noon, we say, we are going to do a golden ticket. Let's say the golden ticket is, is that based on donors, or can it be based on donors Sarah to make sure that I'm getting the wording correct. I'm going to pull up. Let's just say at noon, we're looking for the organization that has raised the most money right so it can be raised the most money it can be it can be has the most donors. And then there is a specialty area that says that it'll randomly pick a donor doesn't matter what the donor is but it'll just for who the donor is it'll just randomly pick the donor. And so each of the amounts that you see here will be broken down into smaller, smaller amounts. You can qualify for two organ to leaderboards absolutely. If you are a organization that services black women with the, with respect to black reproductive health and maternal health, and you're located in DC, then you absolutely will fall into leaderboards and at any given hour, you can qualify for one or both of the prizes. No one organization can win more than twice in one day. Even if you are on one leaderboard, you still can only win twice a day, just so that we can, you know, spread the love. If you are in Mecklenburg County out in Charlotte, then there will be 250,000 there will be $2,500 worth of prizes allocated for those organizations again, if you serve Charlotte Mecklenburg, and you also serve black reproductive and maternal health, then boom, you can qualify for both. Again, these numbers that you see here are the totals for each of the leaderboards and each of the partners who have invested in the organizations that qualify for their either regional area or their cause base. So make sure that if you see, let's say you are in St. Louis and you're like, hmm, I don't see my name on the St. Louis list. Once the leaderboards get posted, please let us know it just may have been an oversight, but we are pulling these organizations and you will qualify based on what you selected when you registered. So there are specific questions that we asked during registration. Are you based in Maryland? What counties are you in Maryland? Are you based in Charlotte? Or do you serve Charlotte Mecklenburg? So we ask those questions intentionally so that when we get started putting together the leaderboards and qualifying people to win these pots of money, all we have to do is just pull them based on your registration. If you did not answer the question correctly or you skipped the question and you don't see yourself in the leaderboard, that is why. And so if you don't and you do qualify, if you're in St. Louis again, you don't see your name, if you're in Charlotte Mecklenburg, don't see your name, please let us know so that we will be able to fix it before the day begins. No, there is Sandra's question. Is there a leaderboard for those organizations based in cities? No, there's not. Leaderboards are determined based on our partners, whether they are giving circle and giving circles like in-gap, or whether they are community foundations like Sarasota or St. Louis, a Greater Washington Community Foundation, or nonprofits like the Duget Institute. So if your city is not represented here, then that means you're just going to go on the larger general leaderboard, and that is the one that'll just be the young black and giving back leaderboard. Everybody's on that one. So you will find yourself on the main leaderboard and we too will have, we will have some prizes available for folks in sort of the general population. The Mississippi Cliff organization is outside of these highlighted areas, we can still participate. Absolutely, absolutely you can participate, Elizabeth. It just means that you won't qualify for these cash prizes throughout the day. If you all are connected with any of your community foundations in your area, please encourage them. We did, we did our due diligence and reached out to some community foundations, particularly those in communities that we see a number of nonprofits participating year after year. But if the community foundation isn't able to participate, then we don't unfortunately have the funds to sort of, you know, break people down and say, Oh, everyone in California, everyone in, you know, Texas, we just don't have it like that. But we do encourage you if you are in relationship with your community foundation to tell them about the day, and encourage them to become a supporter so that there will be cash prizes available for folks in your region or your area. And more than half our demographic. Listen, let me tell you something Megan, we have tried with Atlanta. We will try again. We will try again with Atlanta but the believe it's a greater Atlanta community foundation. No dice. So, yes please Megan, we did reach out to them. We would love to have Atlanta literally is our leading city. Georgia but Atlanta and the great Atlanta area for organizations that register and participate year after year so we are super excited to see Georgia Atlanta specifically represented and we would love to have the community foundation participate. So we would, you know, any connections you have we're happy to take it and follow it with them for next year. Thank you Megan. Any other questions about leaderboards and prize opportunities. All right, I'll toss it back over to you Sarah. Thank you. Thanks. Alrighty, so we are going to get into some strategy and tips for filling out your profiles, really anti stoners and let them know what you're all about. So first thing really big is identifying your why so this is basically, you know, your story, your mission. It's what your fund raising for in particular if you have a specific goal, you have a specific need. So answering that question is your organization fundraising for a specific part of your mission. Where are you fundraising in general. If yes, what are the funds you are raising trying to accomplish do you have you know specific programming that you need to work with do you have, you know, building, you're trying to you know make modifications or expand your building. If not, you also want to be very specific in what you are, you know, putting those donations towards because donors they want visibility, and so what their gifts are going to support. So, even if you're not fundraising for something super specific, letting them know that their funds are going to support you know these three overall goals or overall mission. Just, you know, writing a couple lines being very specific is going to help a donor when they're trying to understand what their gift is going towards. It'll also help them understand how much they might want to give if you're fundraising and you list out, you know, we'll talk, we've talked a little bit about you know your custom checkout form and how you can add suggest a donation level so if you missed last webinar, then check that out in the recordings. But this is another opportunity for you to just shed light, specifically on what it takes to operate your organization. You'll want to definitely add as much info as you can to your profile page, and then also utilizing that custom tab so you can see right here. This particular organization also has a point program. They do ballet, and so they were fundraising in particular for ballet shoes. So, that's a really good way to utilize both sections of your page to really tell your story identify or why who you are what your mission is you know your overall kind of story and then if you are happening to fundraise for a very specific need, you can add up to a custom tab. Another great example, you know, using imagery and we'll talk more about this on another slide. But breaking up the text, sometimes text can be a little dense so you're going to want to add pictures, testimonials, and just anything you can to really explain what you need and who you are supporting. Next thing, setting at least one goal sometimes organizations join giving events and they don't specifically know, you know how to best use it to, you know, to their advantage so giving 28 is a really great opportunity for you to also work on things to improve your organization, maybe you haven't you know done peer to peer fundraising before this is a great opportunity utilizing this event to try out peer to peer fundraising, or maybe you know you have a goal. These can be monetary and non monetary I'm starting with the monetary goals, but you might also want to you know get your board more involved in fundraising maybe that's a goal that you have or maybe your goal is to get at least one matching grant for this year's campaign. So using your smart kind of acronym, specific medical attainable relevant and time down to try to figure out specifically what you want to do through your great 28 campaign. So definitely having those monetary goals, maybe you have a goal for you know certain amount of dollars to go towards, you know, your campaign. Or maybe you also have a certain amount of you know donors that you want to give or a certain amount of donations you want to receive, or even a new donor goal use this as an opportunity to set different smart goals for yourself. This also helps you when you're looking at your campaign to try to figure out how you're tracking, you know, setting those milestone mini goals after you set your overall goals is really helpful as well. So maybe your overall goal as a monetary goal might be to get, you know, 50 donors during this year's campaign. So you know setting mini goals, you know, by noon on the giving day you need to reach at least half of that probably so 25 donors. This also gives you talking materials, you know, setting mini goals and setting your overall goals gives you speaking points when you're sending emails when you're updating your social media feeds. Hey we've, you know, we're a fourth of the way to our overall goal we're halfway there it's noon. And you share our campaign with two of your friends or colleagues. So, figuring out your overall goals, breaking them into smaller roles. That's going to be something you want to add as you're preparing for give it 28. I'm customizing and updating your page. This is where you'll also want to probably maybe mentioned your goals. So this particular example. So they have their goals for their actual organization. And then they also explain, you know, this is our goal. We need this much money to provide this much hours of support to this many mothers so adding as much information and detail as you can to your organization pages really really going to go far for donors who are trying to donate to your new organizations to donate to, or even just your core group of supporters who want to see what your goals are with this year's event. Something that's really fabulous about give a 28 is that you are available. You are able to fundraise outside of the giving day year round as well. And it's available to you once you're registered. And our search bar allows donors who are visiting the page to sort to buy different missions. So, the more information you add to this page, the more people are going to be able to discover organizations that they may have not, you know, a lot about before or known about before. It's a great opportunity to, you know, to reach new donors who might be interested in donating to your mission. So like I said, this page is the main link that you're sharing with supporters, you'll add this link to your Facebook, you can swap in this page link. You can go to the URL at the top of your organization page, you can swap this into your Instagram bio wherever you are typically directing visitors users donors, you'll want to swap in these links because all donations need to come in through the giving 28 site for them to count towards the giving day to count towards prizes and such and leaderboards. So after you're done, we have two questions that are applicable to where you're, what you're talking about. Okay. Throw them at me where, what are you seeing how donors find it fits not art on those a good question. So our search bar, our search. If you go to give it 28 the website and you go in the right hand corner we have a search. And if you go there you can see kind of how it's formatted we have a filter bar on the side, and donors can sort by different organizations based on mission. So that's a big one. Have any, let me know, are you all doing anything as well. I mean, to bring people to the site highlighting different nonprofits, I think I saw something. Yeah. So if you are registered. The other week, we have been highlighting organizations that have their profiles fully completed on the website so if you are already part of our newsletter, we get them out newsletter it's like 3000 subscribers so it is completely random. So that's one way of helping to elevate some of the organizations, but if not, no worries. We are in the point of our campaign and marketing now to remind and inform prospective donors to go to the website so people received donations in a number of ways but choose to primary ways one. So as the organizational leaders are sending emails you're posting on social media you're getting the information out and I mind you we have toolkits on the website so we kind of not kind of what we give you the blueprint to be able to do this and do this well from social media to be opposed to email drafts that that we provided for you all. So from that perspective you all are sending it to your existing donors, you're sending it to your friends and your families, so that they will know about the day that's one way the one way is through our own promotion of the day on our various platforms, and particularly our newsletter subscribers and letting them know and promoting and marketing. We have paid advertisements all that good stuff right so people kind of hear about it, but one of the best and most fun ways are people who don't, who don't have any allegiance to any organization I've heard about the day and they're like oh my gosh, I want to support. One of the things that Sarah was just mentioning in the top right hand corner of the website is one way that people can find you, they can find you based on your cause area and that's something that you self selected. When you registered to say that you are arts and culture that you are stem that you are education so if I'm somebody that cares about stem. Select through the search stem organizations, I'm going to find all the organization that are stem oriented or stem related, and then I get to pick who I want to donate to, or sometimes during the day, there are folks who just hop on the website and their leaderboards. So some people are inclined to go all the way to the bottom to organizations that haven't gotten any donations during the day they're like I want to get them on the leaderboard right so they made though you a couple of dollars. People who are inclined to help organizations sort of get to the next place. I'm not sure if Sydney is on here from I fly, but they do extremely well every year. With give 828 and largely they leverage their network that they have where they're able to fundraise and so if I hop on the site and I see I fly my what's that oh my gosh they're doing so well, I just make gravitate towards that so it really is. What the proclivity is for the donor and how they're feeling when they land on the site if they don't know anyone or really it's also based on the work that you as an organization might do leading up to the day. In marketing to your donors friends family networks, etc. So I hope that that is helpful. I'm so glad you asked that question Ronnie what does the platform do with our donors wants the campaign is over. You have access to your donors and you alone. Sarah, I don't know if it's in this webinar, but surely an FAQ section on the website, or the back end you can always find all of your donors. So we don't have access to your donors we don't touch them, but you are more than welcome. Once the day is over to download those donors and communicate with them because they are now your donors we don't we don't own them. You're also doing that third webinar specific about donor. Yeah, we are. So on Monday, we are, I am posting a webinar around donor retention. So I can add that to how we can, how we'll show where people can get their their donors from the website Ronnie. Sandra Washington. If you go to give a 28 you can sign up for our newsletter is right on the website. We add organizations that have participated in the current year to our newsletter, once give a 28 is over. So if you're not currently on our newsletter once give a 28 is over you will be added to to our list. You get an overwhelming number of emails from mighty cause and from and from to mirror. So we don't, we haven't added you all to our main newsletter yet. We want you all to be able to focus on on your fundraising and getting your pages ready and all that good stuff so we'll add you to the YBGB one after if you're not already on there. Awesome we see Tamir is on Tamir would you mind dropping in the link to that third webinar into the chat for everybody. Our agency is responsible for marketing this to current donor base over YBGB share potential donor data. So, Megan, I hope I answered that I'm going backwards so I'll just answer your question specifically, we do all that we can in the fairest way possible. So we don't, you know, we don't have organizations, you know, submit to be featured or anything like that. We promote the day and we, you know, we tell folks in our communication hey, you'll have over 200 organizations to choose from in. There are 11 cause areas that folks can select so from that perspective we do push push forward a general nod about what you're doing. But we really leave it up to the organization to figure out how they want to get their messages out. And I do hear you saying that you have a skinny donor base, and that's okay. You also have networks of friends you have networks of family, you have a board, your board can send it out to their to their network so if you don't have an existing donor base that is okay. Right, you can use this day and this opportunity to build your donor base and think of think of your donors, even from perspective donors as people who may not have given you a dollar yet, but they will right so what are you going to. What do you need to tell them and share with them about your work that's going to make them want to give to you so what we're talking about today is what what folks will find on your page and oh my gosh this is great. This is great I love the work they're doing I'm going to give right but that's only if I happen to land on the page so we don't control who lands on your page but you can control who lands on your page. So I encourage everybody to at least send out two emails, whether it's existing donors or prospective donors meaning friends family, posting on your social media to let folks know that you're participating you have a unique URL unique link that you can share that will take people right to your mighty cause page. So, again, the day is about celebrating all things about grassroots black nonprofits, but it's also an opportunity for for the organization to be able to you know to throw horns and get new donors. I hope that helps to answer these questions. Thanks to me. Oh, and thank you for that testimonies I have. Yes, people that we serve showed up yes if you have volunteers send it to your volunteers yes send it to everybody you know, have not checked the tool kit so hoping you have graphics. Yes please check the tool kits there are graphics available, all of the things under resources. And the go live date for it's whatever you want Sandra you can start sending them out tomorrow. They've been available since June but you don't, you can you don't have to wait until the week of, in fact, we encourage that you start to let people know about the day. Now, Georgia gives website platform looks similar as soon as this. I'm not sure Megan. They are also actually a partner of mighty cause so their site will look similar. They are a giving Tuesday event. Just background. Okay, and one more question and then we'll hop back. I'm going to educate my executive director about the fundraising campaign of 828. Hey Arnold. I would share with them the information. I share within the website right. Let them know this is an opportunity for you all to fundraise in a new way and something that you may have not have done before crowdfunding is a different type of fundraising. The annual campaign or you all, you know, are doing a capital campaign crowdfunding is completely different right crowdfunding is designed to, to, to have a short amount of time, and to galvanize as many people as possible so this this fundraising is a crowdfunding effort. You have from 8am until 12pm 12, 1159 to to get people to give. And so in order to get them prepared for that the legwork starts well before then. And so Arnold, I would encourage you to share the website with your executive director, share the tool kits that are available for nonprofits to let them know like hey this is a great day is a great opportunity. And if we're going to be part of it that we need to register before the 14 because registration does close on the 14th. And we actually have on the page right now Arnold what a powerful story looks like so that is where Sarah will pick back up. She was sharing delighted to do labor services. So last thing on the side was just to let you know once you do have you know goals that you can update your goal bar on your page as well. This means just right underneath and it looks like it's cut off right underneath your donate button, there's a goal bar so you can say you know if you want to raise $27,000 you can note that in the goal bar. And that will incrementally increase as the day goes on and you get more gifts. And if you do meet your goal, I always like to remind organizations. If you meet your goal fundraising doesn't need to stop increase your goal use that as a talking point in your social media and your, you know your email say amazing job we reached our first goal we're so excited can you help us get you know $1,000 more dollars before the end of the day. So just keep the momentum going. All right, so moving into creating a compelling story. Really quickly. At came on late, early giving starts on the 21st. That's when people can start to give. And Sarah is there editing help available does mighty cause provide editing support. I'm happy to support in any way you need so if you fill out your page and you want to send a quick note to mighty cause support and just say hey you know can you check a look take a look and just let me know. They're happy to do that. Okay, so moving into creating a compelling story. This is a really great opportunity for you to, you know, use the voices and encourage people who are already a part of organization or benefiting from your organization or even board members, letting them kind of also emphasize your mission by writing their own, you know, testimonial so to speak so you can identify a beneficiary of your mission. Let them tell their story. Maybe these are, you know, a couple close people of your organization who would feel comfortable, you know, writing a small paragraph or a couple lines about what you do that influences them. They want to see people they want to see stories. They want to be able to connect with you and your mission. So identifying, you know, a couple people, a couple individuals to have, you know, add maybe these messages to emails, add them to your social stories, or even add them to your organization page, maybe in that custom tab as well. We're also going to help and emphasize your why what your fundraising for informing your goals, letting them know you know these are the people we service and this is how it's impacting their lives. And then once you have your goals, you have, you know, you've filled out your page you're going to want to start to think about different marketing channels because that's what it's really going to come down to people need to know that you're going to start on August 2828. And they need to know where to go, and when to go there, just like some of the questions that we're coming through. So, again, early giving starts August 21 at 8am. So you're going to want to send out save dates, you're going to want to post on your social media if you do that. You know, snail mail kind of mailers, traditional mail postcards, things like that you'll want to send save the dates, especially letting your supporters know that you're taking advantage and participating in the 28. And then just a couple different ideas here, but really meet your donors where they're at so if you have a really strong social media presence them focus your time on energy there. If you have, you know, a larger email database and you really only have a little bit of success the social media. Don't worry so much about social media and go where your donors are. Go where your supporters are. And also take advantage of the people who are there with your organization to support you. So if you have a board, giving them the supplies and the tools where they can also promote your campaign is going to be really helpful. I mean, getting ready for a giving day it's a lot of work so making sure you let people know in your organization circle how they can support you drafting emails for them. As a jumping off point is really helpful. You know, drafting social posts that they can then take and adjust so that it's a little more personal to them, anything you can do to make it easy for somebody to promote your campaign is going to be really helpful. This is essentially what YBGB has done in the nonprofit toolkit, they have a, if you click into the toolkit, you'll see a PDF you can click that and inside that is templated emails for you so we have done a lot of work to draft up emails that you can then take and modify and drop in your mission statement drop in anything to make it a little more customized for your work for what you need to say, but these are really great tools for you to try to lift some of the, you know, work off your shoulders, so that you can hopefully have a very successful marketing campaign. Also make sure you take advantage of free design tools like Canva or QR code generators online. Canva we always push this one because it's free. They offer some, you know, of course advanced features as well, but canva has a lot of free tools available to you, you can, you know, draft postcards you can draft emails you can draft social media and Instagram Facebook posts that type of thing. You can pre-scheduling as much as you can and we're going to get into this, but that's my next slide, two slides later I think, but pre-scheduling as much as you can, canva makes it really easy for you to do this. Mighty Cause uses Canva all the time. I also want to mention QR codes because those are becoming more popular. If you print off flyers that you want to post on, you know, library message boards or, you know, wherever you want to post flyers add a QR code to your organization page so that you can just scan that code with their phone and make a gift to you or even just head to your organization page to learn more about it. And here it is pre-scheduling as much as you can. So write and pre-schedule your copy, write and pre-schedule your social posts, write and pre-schedule your emails. The reason that you do in preparation is just going to make your life on the date of so much easier. You'll want to be in the moment trying to, you know, rally donors, you're not going to want to be trying to figure out how to draft an email. So create all that content, you know, in the next two weeks so that you all you have to do is click send or all you have to do is click post to your socials. So write your donor letters, figure out, you know, which audiences need to have what? Do you have large donors? Those ones are going to need a special email ask because they are recurring maybe large gift givers. If you have, you know, donors who give in smaller increments, that audience you are going to want to have a smaller ask for or maybe, you know, an encouraging larger ask. So start your messaging for each of the audiences that you have in your database is going to be really helpful, especially since getting an email that feels like it's tailored to you, you're going to get better feedback from the audience. Always keep it simple, less text, adding imagery, people typically are receiving emails on their phones, checking socials of course on their phones, so they don't want to scroll through, you know, three or four paragraphs of text talking about who you are in your community. You want to keep it super simple. Fundraising has started. Early giving has started. The live event is happening now. We're trying to win this power hour. Here's what we're doing. Here's how you can help. And here's the ask and the call to action. So your call to action is what you want them to do. Always add a button, make it super simple. Click your button, donate, make your gift here. And then I also put, you know, your call to action maybe earlier on before you're asking for gifts, you're going to be sending those feelers out to your supporters who might help you with peer to peer fundraising, maybe you're sending out emails to your board members telling them how they can help, adding a button that says, you know, click to access our Google Drive filled with, you know, email templates and stuff like that. So kind of pre scheduling and pre writing as much as you can to make your day of just so much easier. It's gonna be helpful. And that mighty cause offers a bunch of wonderful fundraising tools for you to use. I had mentioned this earlier, but we have a customizable donation form. And this is where you can go in. And you can emphasize what it takes to make your organization operate what does $40 to fear organization what does $100 to fear organization, adding those descriptions is going to help the donor one know what their gift is going kind of towards what it takes to operate. And also this is a good way to entice donors to give more, perhaps a donor was coming, you know, with $20 to give but sees that Oh $40 does this that sounds really cool. I'm going to actually up my gift to 40. So adding at least I would say four to six different options as far as gifts is going to really help. This also drives your why we're going to keep talking about your why because this these gift amounts are going to help explain to donors, specifically what it takes to operate what it takes to, you know, have your mission via success. These fundraising tools over here are found under the fundraising tools on your left side dashboard when you log into organization page. So we have widgets, which are really helpful if you have donors who are used to going somewhere else to donate throughout the year. This, you can add a widget to your, you know, your regular year round homepage of your website. And there's three, I think there's three different options available this one right here is a mini donation form, which was my favorite so cute it follows that exact same kind of suggested donation level. But this is really helpful if you are worried that donors might give to the wrong page during the give it 28 event because like I said, you have to be making gifts through the give it 28 website for them to count towards your leaderboards and things like that. So dropping in a widget to your page, they can donate and this donation widget will make sure that it still gets added to your organization page and still counts towards give it 28. So check that out under fundraising tools. We also have wonderful peer to peer fundraising opportunities. So if you're looking for a way to get your board involved, have them create individual fundraiser pages. This is a really great way to, you know, entry level into peer to peer fundraising if you've never done this before. Have your board create a page. Basically, it's a donation page specific to them, they can tell their story, they have a donate button they have a specific link that they share within their network. So if you have some need to their fundraising page are going to automatically be added to your organization totals. So definitely take advantage of that. And then what else is I think matching grants tools matching grants. Another great option if you're looking for a goal matching grants are going to help encourage donors to give that specific times, or just entice them to give in general matches are going to typically be one to one. It's going to be matched by the same amount. So if I give $20 I'm going to also be matched $20 there by making my donation essentially $40. So you can set up your match through the fundraising tools matching grants tool. And when you have a match that is live, very exciting you'll have a little sticker attached to your donate button. And we're going to donors will be able to also filter in that search that Ebony was talking about they can filter specifically for organizations that have live matches. Just another way to get more visibility on your organization during the day of and then moving into making the ask so this is going to be really important. Just figuring out how to frame your ask so thinking about your audience who you're talking to your ask of a board member may be different from a volunteer so thinking about that audience and what's going to resonate with them. We always, you know, think about the psychology of asking someone to do something, you want to frame your ask, make it personal, customize the email so that it feels like you're talking directly to that person and not a general audience. That's going to help resonate with people, keeping them updated when people make a gift to you, make sure you keep them updated. And then of course thinking you're generous, but continuing to make them to ask, add that sense of urgency. The day is only so long starting at 8am through midnight of that night. So letting them know when to give are there certain power hours. Do you have a match live, keeping them updated on the best time to give is really helpful. Make it really easy for them to donate when they click that email or when they look at that social post add that direct button to your donation form. So that all they do is click that button, make their gift, and then that's it. Make it easy for them. You can also get creative. You don't want to, you know, write something that's so long that people get distracted and move on because we all know how quickly we scroll through social feeds. So this is an opportunity to get creative pictures, add testimonial videos. If you use Instagram, you know, you can record videos in the next two weeks that you can then post. Maybe you want to record why you should give to this organization have each of your board members submit, you know, 30 second video about the impact your organization has kind of doing that groundwork before the day is going to be really huge and really compelling ask. And then don't be afraid to ask more than once if you get a gift from a donor during early giving don't be afraid to also send, you know, a group. Email, email to that individual saying hey today's the live event and we're trying to, you know, get first place on the leaderboard really close. Can you give a gotten gift during the giving day if someone gives in the morning or gives during the power hour. You can also still entice them and say hey there's you know four hours left of the event. There's X number of golden tickets left. This is another opportunity to help us get more money by winning a prize. And then moving into resources and support and then we'll get through as many questions as we can. Just a reminder, the not have a toolkit is going to be a huge resource helpful, filled with lots of guides your toolkit your social kind of templated images that you can use. We have a lot of step by step, mighty cause support articles to help you build your campaign to help you set up matching gifts if you need to learn more about peer to peer fundraising we have guides in there as well. And Tamir dropped in that link for the next webinar which you said was Monday I think I forgot to add the date. And then you can review any previous trainings on demand so if you need a more getting started type of video, you can look at our last recording which is a couple weeks ago we posted that one inside the training webinars tab. And of course mighty cause we are here to help you if you have questions if you need help if your donors need help if you need a new receipt sent to them, just reach out to our support team at mighty cause.com support mighty cause.com. All right, so we can tackle some questions. Let's see. One of the questions was do we have to use mighty cost participate for everything you just saw here today. Yes. Sarah you talked about some of the integrations of some of the other funding. I'll talk about the widget. Yep. Yep, so the widget is like an external kind of embedded form that you can add to your off giveaway 28 platform website so if you have like a year round website where people are accustomed to going to donate. Now that donate button swap out that link on your website with your give it 28 donation form or add an embedded widget. That way, if people happen to go to your year round websites make a gift, and they, they would click that donate button which is directly linked to give it 28. So essentially they're making a gift to your organization page through your year round website so hopefully that makes sense. And that's a really great way to capture those donations where people might just forget or they see your participating give it 28 and you want to support you so they go to your regular website. That's right. All right. Other questions. Sarah is a question for you just mighty cost offer a backdoor CRM donor base for nonprofits for separate fee. We do have advanced features that integrate with CRM some things like that reach out to our support team and just let them know your interest. And they can kind of give you a demo and let you kind of look around and see if that's something that you want. Let's just work with the wicks. Okay. No, no, no, no, no, she's not suggesting that you use the widget you have to create a mighty cause profile or page for give it to me and use that URL on your year round website so on young black and giving back. We would sub our mighty cause link for our, you know, whatever other website we might use. So we're not suggesting that you not you have to create a mighty cause page because that's where your funds are going to go through. That's where people are going to land on the day of to support you that's where your. That's where your organization will be able to populate in the leaderboard etc so you have to have a mighty cause profiler page in order to participate in the day from what we've explained on this webinar today. No Harriet the webinar next week is about donor retention. So we'll be talking about how to move your donors from or the donors that you gain on give 828 and how to keep them year round and beyond. That is being recorded so you can always run it back and catch anything that you may have missed. You have back to back fundraising in August and September. If it's a different type of fundraiser that you're doing in September. I absolutely encourage you to be able to do both I know people talk about donor burnout. This day you may experience that you gain a lot new a lot more donors or new donors. Whereas in September you may tap into your existing donor base so I'm not sure what the September fundraiser is. But you should absolutely bank on give 828 is an opportunity for you to get to gain new donors and it's just an exercise for fundraising. Also we'll have some more you know donor success if you are specific about your fundraising needs so maybe give 828 is general fundraising. Maybe your September fundraiser is like specifically towards a project that you have. So figuring out you know your pitch for each of them is also going to be really helpful donors usually more than happy to give to two different campaigns especially if they know what your fundraising for so if you're, you know, you need specific, you know, dollars tours, being able to help a certain amount of mothers, and then you want to do, you know, additions to your building or support children that also helps. I would encourage you to take a look at mighty cause and they're frequently asked questions. There was a webinar, you can rewatch this one and there's also a webinar that we did a couple weeks ago that I think we'll be able to answer some of your questions. If you're already registered for the day if your organization is already registered. Some of these answers to your questions are included in the emails that you will receive directly from mighty cause. So you can keep your web, your mighty cause page after give 828 in fact a number of the organizations that participate in the day, keep their pages open and live. The only thing that changes is that when folks donate it just goes to your, you know, general, you know, fundraising efforts versus the numbers being populated or going towards the giving day itself, but everything else so works the same. It's all about so works the same. Your, your, your page or your URL stays the same it's all the same. Any other questions. I don't see any more questions on my end. Sarah. I'm not seeing too many either. If you continue. Well, hopefully you all did find this helpful in some way or, you know, thinking about different goals or different tools that you've heard about. Arnold, the widget matching grants peer to peer fundraising customer will check up form. Those are all completely different. They're just different tools available to you to try to help support your campaign. You have this might be a good one also to reach out to support about because they can help guide you through how you could use each one of these. And I think that's everything. So, thank you everyone again for taking time out of your day to join us for our second webinar. We hope to see you at the third one on Monday. Ready. Bye everyone.