 Hey guys, I'm Amy Winger, Michael Chatterick. Hi, I'm Peter Phil. I'm Isabelle Schnaubigl. I'm Mick McCabe. My name is Amanda Favre. Harjod Singh and I'm the Chief Strategy Officer for McCann World Group. VML Y&R. Ogilvian. Obesis. Bentsu. War. BBH. Anomaly. The Effectiveness Partnership. First rule is, if it doesn't move you, it won't move the market. There are only three skills. You need curiosity, creativity, then the most important thing is courage. We are in the game of changing human behavior. Take big, bold calls. Brands today are not judged by what they say but really what they do. The pressure is always on to stay curious, to keep learning and to keep exploring. Roll their sleeves up and get on with it.