 Simply work, I think one-on-one with people, really find out where they're at, what they're doing wrong. I think probably my magic is that I do the basics very well, and I really assess the client where they're at, and I don't give a client any more than what I think they're able to cope with. So, you know, regardless of whether it's someone like yourself, Steve, or, you know, a professional athlete, I sit them down, I talk to them, you know, really find out. At a level of 1 to 10, you know, where are you on the scale of things, and where do you want to be? But not this like kind of bullshit, you know, I'm a 10, I'm 11, I'll do what you say, you know, really tell me about your life, you know, are you stressed, how committed can you do these things, and then devising the plan and giving the advice based on that, like for you, you know, you were very committed when you came and we spoke. So the plan was very easy, it's like, right, Steve, you've got to do these things, let's get all of this done. Whereas for someone else, it might be just as simple as, you know, let's start you off with, you know, just cut out all the soft drink in your diet, you know, because anything more than that is going to stress them out, and it's going to be too much. So yes, you know, there's a lot of people can do, but ultimately, you know, you need to set up, I mean, working with anything, you need to set it up for a level of compliance where the client is going to essentially follow through, you know, I want clients to feel good about themselves in terms of, if I give them something to do, they do it, regardless of, you know, knowing all the fancy jargon about the scientific principles behind it. If you can't communicate with someone and get them to do the basics, right, then you've got no hope of helping that person get anywhere in life, really.