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Published on May 18, 2012
The importance and use of content online is evolving and social media and digital interaction is changing the way women consume and share content. Women share content for a variety of reasons and it is becoming more influential in shaping what women read online, what they purchase, how they spend their time and the way they live their lives. What does this all mean for marketers? Join Yahoo! and top marketers for a panel discussion on: · The importance of engaging women online with content · The impact of content on social engagement · Implications on marketing strategies for reaching women