Advertiser COCA-COLA SOUTH PACIFIC Product COCA-COLA Entrant OGILVY & MATHER Sydney, AUSTRALIA Type of Entry: Integrated Category: Integrated campaigns led by Outdoor Title: SHARE A COKE Advertiser/Client: COCA-COLA SOUTH PACIFIC Product/Service: COCA-COLA Entrant Company: OGILVY & MATHER Sydney, AUSTRALIA Advertising Agency: OGILVY & MATHER Sydney, AUSTRALIA CREATIVE CREDITS Name Position Chris Ford Executive Creative Director Boris Garelja/Brian Merrifield Creative Director Alex Stainton/Omid Amidi Copywriter Jakub Szymanski/Liam Hilliar/Luke Acret Art Director Suzie Baker/Vickie Mogensen/Adam Lee Account Supervisor Print - Sonia Ebrington. Digital - Caidryn Roder/Jason Bernard Producer Gerry Cyron/Damian Damjanovski Planner Gerry Cyron/Damian Damjanovski Planner Ikon - Media And Digital Implementation And Investment. Naked - Communications Strategy. Wunderman - Other Credits Description of Ambient execution We needed to get Australians to start talking about 'Coke' again, and to start consuming the product, not just the brand. So we printed the 150 most popular Australian names on 'Coke' bottles and invited people all over to re-connect and 'Share a Coke'. And through live stunts and promotional events, including a large-scale interactive billboard, where passers-by could text in a friend's name to see it projected up in lights. And 3 DIY kiosks that toured 18 shopping centres around the country, where fans could get any name they wanted printed on a can - 'Coca-Cola' once more became part of people coming together through the best conversation starter of all - a first name.