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Making "Bottom of the Pyramid" Relevant to core business by Erik Simanis

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Published on Dec 3, 2012

http://www.essec.edu | ESSEC Research Center for Capitalism, Globalization and Governance - C²G²

Erik Simanis, Managing Director of Market Creation Strategies at the Center for Sustainable Global Enterprise at Cornell University's Johnson School of Management

Over the last half-decade, corporate interest in Bottom of the Pyramid (BOP) — strategies for profitably serving the world's lowest income consumers—has dropped precipitously or migrated to the CSR (i.e., philanthropic) side of the business. He contends that these trends stem from a fundamental misalignment generated when BOP is framed and managed as a market-based solution to poverty alleviation rather than an internally competitive investment opportunity.

For more information :
https://sites.google.com/a/essec.edu/...

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