 It's just kind of like a reaffirmation. How many skews did you have? We had three, three cooking sauces at the time. And so it was kind of like a reaffirmation that this could be a thing, right? This could be something that buyers and the retailers and even the audience or consumers are waiting for. Yeah. And then what happened when COVID hit? Did you have to pivot to e-commerce or? No, I mean, we started off as retail first, believe it or not. So we launched the first product into retail in November, 2020. I mean, the economy and the stores are still reeling from COVID. So I couldn't even do in-store demos. So they wanted me to sit there at the shelf with my mask on and tell people about the cooking sauce.