 Christine, your question is about getting clients. I think a lot of us can relate to that, especially when we're getting started or getting going again after a break in our business. And what you have done in the past, you were more broader of a niche, more general life coaching. And more recently, you have niched down into a specific area of, for example, women with ADHD. Now your question is, well, what's my recommended strategy for getting clients? Because you have been doing some things like posting on Facebook about it and emailing friends and family about your new niche. Is that right? Correct. Yeah. So as I was thinking about it this morning, I was reminded of sort of like a three-part, a three-pronged principles for enrollment, the client enrollment that I'll share with you. And then we can discuss from here. So visibility, resonance, and sampling. And I'll just talk about this briefly here. Visibility, of course, if people don't know that your offers, your services exist, they won't be able to consider it. Or more specifically though, yeah, they need to know that your offers exist, but they also need to know that you know what you're talking about. So either there's already some kind of trust. We can even add this in here. VTRS, visibility trust. So it's like, sure, let's say today I started saying, I'm gonna coach women on ADHD and I'm just, hey, Christine, will you hire me to coach you on ADHD? And you're like, George, I like you. I know you, you're visible, but I don't know if you know anything about that. So visibility includes not just, hey, hire me on this offer, but here's what I know about it or here's why you might trust me on this. So that's sort of one thing to think about is maybe your Facebook posts and your emails have included some form of credibility and experience with that or content related to your thoughts on this. So visibility trust, resonance is basically, well, once you have visibility with people, is your offer and content resonant with what they care about at this time. So let me ask you this. For example, when you said that you emailed friends' family, you post on Facebook, which is also friends and family. So women, ADHD coaching, do you feel like your offer matches what the people you reached out to are looking for? Or are you sure? Are you, how do you feel about that? Well, it's just, it's people who I know who I'm asking to help me get the word out. Those people, almost all of them are not necessarily people that would be clients. I'm asking them to get the word out so I can, yeah. So not so much them. They're supportive, but not so much them. Okay, okay. Have you had conversations with those people, the people you're directly in contact with about how you could shape, how you describe the service so that it actually instantly reminds them of someone they know? I've been referring them to a page on my website that specifically has examples about, is this you? Do you recognize yourself in this? I would highly, so this is where market research comes in. Most of us, unfortunately, most of us, myself included, got bad marketing training in the early days or in the beginning of our business, maybe you all can relate where it's like, okay, step one, define a niche. Step two, create a website. Step three, get the word out. Completely, it's like completely opposite. Okay, so please fire your marketing coach who is telling you this. I'm sorry, I don't mean to say that. Sorry, I don't want to piss off my niche mates. I don't mean to say that, but essentially, having been around and serving mostly coaches, mentors, healers, facilitators, solopreneurs, freelancers, for 13 years, I found that the traditional marketing pathway of niche clarification, website, and then visibility is discouraging and kind of a waste of time and waste of money anyway. And so what we should have been doing is opposite, meaning first, get visible. Second, do the market research. And third, put the website together. And people don't teach you this. So it's like, that's why I said visibility first. Why? Because the process of visibility actually, number one, when I say visibility, I mean, when you begin, yeah, you might have an idea this is a service I want to provide and you can start getting visible, but probably people aren't going to sign up because you're not credible yet. So the beginning of visibility is really content. It's like, well, I think I'm going to provide stuff in this space. Let me just talk about what I know and my experiences in this space. I'm just going to talk about it. And of course, hopefully I'll get it out there more by running Facebook, Instagram ads, that kind of stuff. If we have at least $30 a month to spend on that. So it's like, let me talk, let me talk, let me talk, let me talk. Let me have people read or watch my thoughts on this area that I want to make money in. Let me just talk about it because I don't even know if I really want to do it or not, actually. If I haven't started serving clients yet, I don't really know. I'm just making a guess that I would enjoy working with women with ADHD, but I'm not sure. Let me go ahead and talk about it. And then as I talk about it, people go, oh, you seem like you know what you're talking about. Okay, good. And you'll be like, oh, wow, I never thought about this way. Just the talking about it creates connections that we hadn't thought of. And it's like, oh, maybe I could offer. Instead of just women with ADHD, what about women who are trying to complete a project with ADHD and they're having a hard time? Maybe that should be my, it's like, you don't know in the early days what your niche really should be. The niche should be the final step of your business, not the first step, you know? So, disability with content which creates ideas in your mind, and maybe I should do that, and credibility. So it's kind of like a double whammy, it's a good thing. And then after that, we do market research. It's like, okay, now that I have some people listening to me talking on a regular basis, let me talk to them individually about what I should sell them. You see, it's like, this is where, like I said, the traditional marketing gets it all opposites. Like, let me create a beautiful website and then force you to buy it from me when I don't even know if that's what you want. But George, that's whatever the advertising comes in. You build a beautiful website and you get it out to a lot of people. People buy it, isn't that true? Really, have you tried it? Good luck. Yes, you'll need thousands of dollars of advertising dollars to get it out to tens of thousands of people again and again and again, many times until you brainwash some people to buy from you. That's how advertising works. Most of us don't have that budget of thousands in the beginning. We now have 30 to $100 a month. Okay, we're willing to experiment, not thousands. Okay, so visibility first. Then market research, which is like, Christine, let's talk, let's say I'm market researching with you. You're one of my potential clients. You're one of my friends or colleagues. So I get you on the phone. It says, hey, Christine, have you seen me posting articles about women with ADHD? You're like, yeah, oh yeah, I have seen that, yeah, yeah. Well, I'm thinking of offering a service in this niche. But I'm not sure because I don't know if enough people will want it or not. Can I get your help like this? What do you think I could offer that someone you can think of will go, oh my gosh, I need that, I wanna buy that? You see what I mean? And then if you were the market research subject, I would literally be taking massive notes on what you're saying or if you don't mind, I would record it because it's private recording. It's just for me, Christine, I'm not gonna share this, that kind of thing. And then I'll either take notes or I'll listen very carefully and ask a question. Oh, you mentioned projects, not getting done. I didn't think about that. Tell me more. Oh yeah, my friend, Susie, really, she's really talking about herself, right? Oh yeah, my friend Susie has this issue where she can't do this or maybe she has a friend, Susie, who's talking to her about this all the time. And she wants to finally get going on her sidehouse solo or she wants to get going on her hobby but she gets so much going on in her life and gets taken off here and there. So she would love to have someone accountability coach, accountability coach. I never thought about calling myself that before. You see, like, this is before I put a website together because I don't even know what to go on the website. I didn't know I should call it accountability coaching. I didn't think of that until I started having conversations and the actual people, the people are telling me what they want or what their friend Susie wants. And now I'm gonna put a one-page website together, not spending $5,000 in three months to put together a beautiful looking website, branded, logo, 15 pages, screw it. One-page website, one-page website called George Cowell Accountability Coach for women who try to start a hobby but are getting taken away from kids and other caretaking in their life. One-page, that's it. And that's it. Now, assuming I've had five different, you know, plus market research conversations and three out of the five confirmed this fact. Right, right. You know what I mean? So visibility, resonance, and then sampling. So the sampling part is like, okay, I think I've got an offer, something I've talked to the people who told me what they want to buy or likely to refer because they're like, oh, I can think of Susie and Marv and, you know, Kathy, who my friends of mine who could totally use a service like this. Great. Let me put the webpage together. I'll be back to you. And then you put the webpage together. Part of the market research is like, all right, I put the one-page website, webpage together. And then I send it to you, Christine, if you were the subject of my market research. Hey, Christine, did I get it right? Do you think Susie and Marv and Kathy would be really into this or can I change the language? Like the webpage, the website creation isn't you with a marketing genius, you with a graphic designer, you with a copywriter, and then you two just work on it and they were done and then you're presented to the world. No, it should be you with 50 people giving you feedback or not 50. If we're lucky, we get 50 people giving you feedback and we're diligent with market research. But it's more like you with five or 10 or 15 people who are like really eagerly waiting for you to put the webpage together because they have Susie, Kathy and Marv, they're friends waiting for you to sell something to them. That's how business, that's how authentic business works anyway. That's how that's my perspective. So by this point, you've got visibility, you've got market research or resonance down. Now you've got sampling we're gonna work on. Okay, all right, great. Christine, I've got, thanks to our conversations, I put the webpage together based on what you think Susie and Marv and Kathy are gonna really want Marv. What's Marv? Is that a woman's name? Marvin, no. Marv, Marvara? I don't know, boy. Let's just keep going with Marv. All right. Not that we know. Marvina. Marvina, thank you. Yes, okay, great. All right, we'll go with Susie, Marv and Kathy. Okay, so now sampling, what's sampling mean? Well, Christine, your friend, Marv, doesn't know me directly. Maybe she's heard about me from you, right? I don't know if she's gonna start paying me $150 an hour to do ADHD coaching, she doesn't know me that well. So we need some sampling here. Either how we go to, I don't know, they still do this post-pandemic. I think they started to Costco, right? Or any other grocery stores where they hand you a little sample to say, before you buy this 12 pack of sausages, why don't you try this little chunk first? Because how are you gonna trust me on buying these 12 pack sausages when you're giving you a chunk first? Let me give you a chunk and then you could see if you like it. By the way, those of you vegan, this is a vegan sausage, don't worry, okay? We have a vegan version of this. So, and then gluten-free also, right? And then you can buy it. Okay, so what is your sampling? Instead of like, all right, hire me for six pack, six pack, you know, six month of coaching for your ADHD because we need six months together. Trust me, right? It's like me asking you to buy a palette of sausages, not just a 12 pack. So what is your sample that you can give? Well, the sample could be, Christine, I thank you for being willing to refer Suzy, Marvin, Kathy, they're your friends. So I'm gonna take good care of them. So tell you what, for each of them, I'm gonna give them an hour of ADHD coaching, no charge, no strings attached, really. I mean, at this point, I am just wanting more people to be served by this because I want, I enjoy it, number one. Number two, I want also feedback from them on whether it's helping them. And number three, they're gonna get help by it and I think, and they might spread the word, you know? So I'll take good care of your friends. Would they be willing to just try an hour with me? For free, no strings attached. You see how easy that would be, right? Yeah, I do that, I do do that because I don't want people to give me money and tell me whether or not it's right. So that's one form of sampling. Another form of sampling would be doing like a free webinar. My favorite is a free to attend paid recording webinar. I have a whole strategy on that, but basically it's like, let me set up a webinar where, you know, in the beginning, even if three people show up, it's like having an exploratory call with three people at the same time. Let me let that sink in. Your webinar doesn't have to be attended by, you know, a hundred people, it can be attended by two people or one person. It's like, I was gonna do the exploratory call anyway. I was gonna do the webinar anyway. I might as well do it with one person there. Hopefully you'll get three people there or five or 10 maybe or 15, great. But it's a free to attend paid recording webinar, meaning, hey, I'm gonna announce it. If you wanna show up live, it's free, no cost. And if you fill out the feedback form afterwards, I'll even send you the recording for free. If you can't attend, you can buy it for some nominal price, $20, $40, $60, whatever you wanna set the price at, it's fine. You can buy it later because the webinar is actually that worthwhile to buy. I'm gonna make it so that's worthwhile. I'm not, it's not a sales pitch. I'll talk about my service for five minutes at the end of the hour, five minutes at the end, but maybe five minutes of housekeeping at the beginning, but 15 minutes of it is like content slash Q and A about this issue of, for example, women with ADHD who are trying to complete projects, but they're taking, so Christine, let me pause. Is that helpful? Is that clear about what you think might helpful to? Yes, it's very helpful. And I've read, I've followed you for long enough and listened and it's the shift from all that, because I have been moving into this gradually, but the shift is so hard. Oh, I mean, shifting from what to what? From the previous, the idea of niche, and also moving to a primarily online business, going from in person and then phone, but drawing from local folks, moving to online business and the whole idea of net, I mean, from gosh, so many years of listening to that, it's just, so I'm not saying I don't, it's just, it's like, is this really gonna work? And, but you're right. What you're describing is I'm still really at the early stages of people's things. Is it really going to work is a question that we all dance with every day. In fact, let me make a different segment on this, but bottom line, faith, you wrote in your question, faith, do I just need more faith and perseverance? Of course, that's true for any business, but let me do a different segment on the other question.