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Nike Thailand presents 'The Cortez turns 40' Artist : Chardchakaj Waikawee

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Published on May 11, 2012

To celebrate 40th Anniversary of the Nike Cortez, Nike Thailand presents 'The Cortez turns 40' Thailand Campaign which invited 8 Thai Artists to make their own Nike Cortez inspired works, here's the VDO from Thai Film Director/Photographer : Chardchakaj Waikawee...

Chardchakaj is currently active on the scene as fashion photographer, with credit in solo photo exhibition both local and overseas, Chardchakaj is the sole Asian photographer working for the famous London based agency, DoBeDo. He is also the only Asian photographer selected by Nike UK for an exhibition at Arsenal's 125th Anniversary...

Design Inspiration under the concept of "Life" for Nike Cortez -- The inspiration is drawn from running and nature. Running brings you closer to the natural environment. The sense of liberation that reveals itself from this closer approach to nature will then lead us to the joy that comes from freedom. Simply put, running is the watchtower that gives you panorama of your surroundings. In every step, your feet touch the ground. Absorbing by nature's embrace, one gets the sense that sunlight and surroundings are more tangible than the mere sense of perception one perceives. With the warm sunlight that celebrates "Life" as his inspiration, Chardchakaj crafts the concept of Nike Cortez with "Time" and "Nature"...

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