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Campaign data analyst on Trump's path to victory

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Published on Nov 10, 2016

Almost every major forecast predicting the presidential election favored Hillary Clinton to win, but shortcomings in polling, analysis and interpretation led the public astray. President-elect Donald Trump's campaign used a London-based data analytics company to help advise strategy. Cambridge Analytica product head Matt Oczkowski joins "CBS This Morning" to discuss what they discovered.

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