 How to 10 times the ROI of SEO work. Now, your time is limited. I know your time's limited, okay, I get that. But SEO is super important. In this video, I'm gonna demonstrate to you why it's so worth your time to go back and revisit SEO. Now marketers have to justify that their time is actually valuable. And in this video, I'm gonna prove it to you. Hey, don't forget, if you haven't subscribed so far, make sure you hit that subscribe button down there. Don't forget, ring the bell, turn on all bell notifications so you're notified each and every time I go live or I upload a video. Now on this channel, I teach you how to make money online. SEO is one of the easiest ways to do it. Now let's face it, on top of time, we all have budgets and budgets are limited for every single company. So you wanna spend your money where it's gonna get the biggest return and definitely SEO is that area. Okay, so let's look at a fictitious company, widgets.com. At widgets.com, they currently rank number three in the search engine results for blue extra fine widgets. Okay, and here's what we know. We know that a website that's ranking in third position for a search term is gonna get about a 7% click through rate. Now given that information, this particular site for our example, our fictitious example, would get about 500 clicks a month with a 3% conversion rate. Now I would say that's on the high end of conversion, but let's use that for our example. If you did that, and let's say your widget cost $50, this particular site would be generating $750 a month just for that particular widget project. So the math looks like this, 500 clicks times 3%, which is 150, times $50 gives you your $750. So let's say the marketing manager for this company finds a tool that's gonna boost them from third position to second position. And that tool cost them $179 a month. Is it worth it? Well here's what we know. We know that if you are in second position versus third position for this particular search engine result, you're gonna go from 7% to 11% click through rate. This is gonna give you 785 clicks and we're still gonna base this on a 3% conversion. So let me put the math up on the board here. We've got 500 clicks originally, but we're gonna get 275 more by going into the second position. Still at 3% times $50, is now gonna generate $1,200 a month, which is $450 more. However, you've got the cost of that $179 tools you found, but that equates to $3,000 a year. Now we can run those numbers again and assume that they're able to rank this page number one for that particular search engine result and that would increase it to 22% average click through rate. So if you did that, okay, if you did that math and you had the original 500 plus 1,070 more at 3% times $50, you're gonna be at 2350 a month, $1,600 more, minus the $179 tool, that's $17,000 a year. So now $179 a month for some tools sounds pretty good, right? Now I'll tell you, one of the most effective and useful tools you can have for SEO is Google Analytics. So you need to have your Google Analytics account set up. This is super important. You can Google videos on this. I have some videos on my channel about it too, but you wanna make sure you get that set up. I mean, after all, it's free. Okay, so let's take a look at some numbers here. I'll put them on the screen. At this point, any organization with a website that's not investing in SEO is really far behind the curve. So 60% of marketers currently say that SEO is their number one concern when it comes to inbound marketing. Forbes tells us that over $80 billion is being spent each year in the US on SEO and that number is going up all the time. So obviously, if you want to contend with your competitors who are taking up space in those search engine results, you need to be able and willing to play the game the same way that they're playing the game. You've gotta get in the game first off if you're not doing SEO or if you're doing it poorly, you gotta get better at it. Now here's the crazy thing. I saw a report the other day that only 49%. 49% of small businesses who have websites even bother to do SEO. Now here's the truth. Not everybody can spend time on SEO but it is so very important guys. Over time as your pages age, as you remove products and add products, that's gonna change your ranking and it's usually for the worse and it's not just the cost of doing SEO. You've gotta look at the loss cost of not doing SEO. If you're not doing SEO and you're falling further and further down in the rankings and you're selling less and less of whatever your widgets are, you're gonna find that your company is actually losing money. So when you say, well gee, JR, I can't spend money on SEO right now because I just can't afford it. You can't afford not to. Either you're gonna have to do it or you're gonna have to go to some SEO agency. Go to Upwork, go to Fiverr. Check out some of the people that are on there. Look at their reviews. There's a lot of people out there that you could hire for a few hundred bucks a month that will really get your SEO in gear. This is something you have to do guys. You have to have to do this. And I want you to think of it this way. That money that you spend on SEO is gonna pay off every single month. It's gonna pay off every single month. So when you're doing some SEO on let's say a single product, that product is gonna generate more sales every single month once you've done the work on that product. Then you can move on to the next product and you SEO that product. And then that product is gonna bring you more and more results every single month. And then you move on to the next product. And as you can see, this is a compiling of more and more profits every single month. This is so profitable to you. You have to have to do this. Like I said, you can learn this on your own if you want. You can buy tools if you want. If you already have a good website and you're generating some money, just invest and let somebody else do it. They're gonna be better than you. I can almost assure you that. I'm not good at SEO, so I have other people do it. But I assure you that it's gonna be worth it as long as you hire the right person. You do have to be careful. I will tell you that when you're looking at the people online, make sure you get references, make sure you talk to other people before you jump into some contract with somebody because if you don't do that, obviously you're not gonna get real good results. So that's what I've got to say about SEO. SEO is super important. Wouldn't it be nice to have your products in the first page of Google? It is possible. Don't try to rank for short terms. I will tell you that like, I don't try to rank for survival food. I own a survival food company. I don't try to rank for that because I know how difficult it is to rank for that. But I do rank for long-term keywords. And that's the thing that you can do that is pretty easy. You can also rank locally for some of your keywords. That's another thing you can do. So I hope this helps you out. I hope you get the idea that SEO is not a cost to you. It's an investment to you that's gonna pay you every single month. I remember when I first started out and I tried to do SEO and I didn't really do a real good job at it. So that's one of the reasons I would actually tell you it's probably a good idea to hire somebody to do some of this stuff. There are so many programs out there now. SEO has changed so much. It's not as basic as it used to be. There's so many different areas you have to be able to analyze. And a lot of these companies that you hire, they will actually generate monthly reports or weekly reports, whatever you want. And you can see where your rankings are. You can see how well what their efforts are doing for you. And man, it's just so profitable to do this, guys. I mean, it's unlike advertising because advertising, you spend money and you don't know if you're gonna get anything back. On SEO, if you get your rankings up, you know you're gonna get percentages back, okay? So a larger percentage of people are actually gonna go to your page. A larger percentage of the people are going to click through. A larger percent of the people are going to buy your product. And once you've got them on your list, I hope you're marketing to them, you all right? You're doing that, right? Email marketing. Because once you sell somebody, you can sell them over and over again. So it's a compounding factor. That's why this SEO is so very important. Now keep in mind, this video is about SEO. So it's search engine optimization. That means the search engine trying to find your website. There is SEM, search engine marketing. There's backlinks. There's all these other ways to market your website. But we are primarily focused on your website, your pages coming up in the search engine results. So that's what this video is about. I hope it's helped you out. And I hope you get on this SEO thing as soon as possible. I hope you enjoyed this video. If you did, do me a favor, leave me a comment below. Ask me a question below. Tell me what you're doing for SEO that work or things that didn't work. I'd like to know that too. If you have any questions about starting, running, growing your online business, please put those questions below. In addition to that, I have a $97 course you can get absolutely free. It's in the description below on this video. All you gotta do is click and learn. 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