 Most trends are gonna run about 45 to 60 days. That's the lifespan of a trend. And in that moment, you have the opportunity to turn that into a hit record. So what I realized working with artists from roundups is when they experience this big growth. Some of them actually get weird and step back from everything and just don't do anything like, I've heard people say stuff like, man, I kept getting all these collars on TikTok and I just stopped going on TikTok for a while. Like, oh, that's unfair. But the frustrating thing, let's just say I've never done 100K streams before. All of a sudden, this thing in my mind goes crazy and I'm in like two million streams on the song, right? But you, Jacory, are like, bro, this should be 50 million streams. But they don't know that in that window is the difference between it being at 50 million and maybe 10 million or 20 million. Like it's like being in the zone in sports.