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Uploaded on May 17, 2010
Introduction to the history and function of B Corporations, a kind of business entity with corporate responsibility and values built into its charter. Founder Jay Coen Gilbert describes their purpose, ideals, and how their certification and rating system works so that participating companies of the future won't just point to a standard document, but also be able to be graded according to their sustainability performance. Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com