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Employment Branding 3.0: Using Brand Strategies Throughout the Candidate Lifecycle

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Uploaded on Dec 7, 2009

From its instantly-recognizable green siren logo to its cant-start-the-day-without-it cups of coffee, Starbucks is one of the most recognizable brands today.

In becoming a leading and successful brand, its important to understand the tools you can use to create a memorable employer brand and value proposition. The key is to meet the expectations you have designed and execute the employer promise beginning from the candidates lifecycle through onboarding.

Cara Beck, Starbucks Global Staffing Manager, explains how the coffee company brewed up its brand and continues to keep it fresh.

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