 What is up everybody welcome back to the channel you guys in this video I'm going to simply walk you through how to comply and how to really set up the back end for the new Apple iOS update with Facebook. This really is a huge update for those of you that are running conversion ads. Now not everyone who runs ads or Facebook ads runs conversion ads conversion ads are really mainly like in fact let me just show you. As you go into the ads manager, you know the actual dashboard. And you come over here and you click on this green button. This is where all the magic happens right this is where it starts this is the this is step one this is the very beginning. I always tell people my clients, you know videos that I do over here, you know training and teaching you guys. I always say that this right here is the most important. You can have the best ad you can have the best video you can write the best ad copy. You could be targeting the the the most the most relevant audience the demographics the age the gender all that shit could be going for you. But if you don't choose a correct objective for based on what you're trying to do right there is no right or wrong it's based on what you're trying to do. What is your ultimate goal. That's what this is about the objective right the campaign objective if you're not choosing the correct objective based on what you're trying to do. None of this shit matters. So when it comes to this new Apple iOS update. It's really for those of us who are running conversion ads conversion ads or those. Those of us who are looking to capture a lead right schedule an appointment or make a cell. So if you're running e commerce, you know websites and selling physical products. This applies to you if you're a consultant or some type of coach or some type of business where appointments are what you shoot for, then this applies to you. And again leads right if you're if you're running ads to capture leads get someone to click enter their name and email and become a lead of whatever product or service you're offering. This applies to you this is conversions okay so that right there conversions. That's what this whole update really evolves around is is those of us who are running conversion ads. That's what I'm going to do I'm going to kind of take you through step by step on on what to do first. And how you really want to want to make this you know as simple as possible. So all you're going to do is you're going to come into your business settings now a lot of you that don't have a Facebook business manager. That's what you have to set up first so all you're going to do is go to business dot Facebook.com. So business.facebook.com. Let's see if I can. .com so business.facebook.com that'll let you know if you actually have a business manager okay so if you don't have a business manager set that up right away if you if you do then okay so so it's just taking me straight in because I have one but it'll let you know right there if you have one or not okay and then and then if you do then you're going to come into and or I should say when you do when you set it up just come into the business settings it's all you're going to do all you're going to do you're going to click on here. Go to business settings that's it okay so right here this drop down make sure that that's your new business manager okay that's the account that you want to work out of all you're going to do is come down here to brand safety. You're going to click on domains and you're going to add a domain so all you're going to do is put in the URL not the WWW not the HTTPS none of that just the URL you're going to put it in right there. You're going to add domain and then what it's going to tell you it's going to give you a few instructions on what to do through go daddy and all you're going to do is simply is our name cheap wherever you're getting your domain very very simple. All you're going to do is log into into your your domain registrar. However, how you say that. Log into where you where you purchased it and then come to manage DNS. So all you're going to do is you're going to go to manage DNS and then it gives you some simple instructions on what to do. You're going to add a text file txt. You're going to see a link where you're going to copy it and then add it into a text file in go daddy or name cheaper wherever very very simple and then once you do that you click on the green button which will say verify right here it'll say verify. And then if it takes you a few times you know hit verify a few times or refresh the page and then and then it'll be active this red dot up here will go to green okay so that'll be a green dot just like that. That has to happen first okay. Once you do that that's number one you have to verify your domain you have to be running ads to a a custom domain that you own that's that's number one that's that's the biggest update. For sure is that you can no longer run it to links of other sort or other kind. Although you own that although that might be your click one old count or your culture account and and that's where you make your landing pages or your website that's fine. But if you don't own that domain that dot com that it's forwarding from then that's that's the that's the change over here so you have to own that com. And then just get it get it verified through through the business settings through domain right here. Once you have that then what you're going to want to do is you're going to want to set up a custom conversion. Okay. The custom conversion is simply letting Facebook know this is the ultimate page I'm trying to get people to. So for example, I have this one. I have this one page that I'm driving traffic to right so I'm driving traffic to this one page, two pages, landing page. Thank you page. That's it two pages right landing page. Thank you page. When we run Facebook ads, and you see a learn more button in fact let me just show you. So as you're going through the news feed as you're kind of just searching seeing what your friends are posting, and then all of a sudden you come across you come across a sponsored ad, and that sponsored ad has a learn more button. It'll say learn more it'll say you know, freaking download now, whatever it could it could say you know many different things, but mainly it's learn more so let me see if I can find one so if I scroll through and see an actual ad. Let me see where are the ads at when I need one. Russell shout out to Russell. Where's the damn ads when I need one. Holy shit where all the freaking ads. Okay, perfect so shout out to bill. Here's a freaking here here's a sponsored ad anytime you see the word sponsored that is an ad right so there's a text there's a video. So as I click on learn more and I come over to this guy's landing page this right here solar cheat code. That's his domain. Okay, so this is the landing page, his ultimate goal, ultimate goal, ultimate goal is to give me to fill out the form. Click on the green button and go to the thank you page. That's it two pages, landing page, and then the thank you page. That's it right. When you converge and ads Facebook, they want to know they don't want to know about the landing page. They actually do they do want to know about the landing page because as they as people click on learn more. Yes, Facebook needs to know the link that they're forwarding it to right the click learn more. Where are they going when they click learn more. For sure that's that's that's mandatory Facebook needs to know that link. But as the ad is running Facebook really wants to know where are you trying to take them. Are you trying to take them to that link, or are you actually trying to take them to the thank you page. Are you actually trying to get them to register for something, or schedule an appointment, or buy something. This page right here this could easily be a thank you for purchasing page. So you're running an ad for a red handbag. I click on the ad on Facebook. I go to the page of the red handbag. I put my credit card number in, and then it takes me to a second page. Thank you for purchasing. This could be that thank you for purchasing page second page two pages. That's the link Facebook ultimately wants to know about they want to know about the thank you page. So that's what you're creating the custom conversion around. Okay, so all you're going to do is you're going to get that link for the custom conversion. And, or for this page I should say you're going to get that link for the page and all you're going to do is you're going to come over here to the dots right here you're going to go to events manager, which you'll see right here, you hover over this blue triangle. So if I hover over the blue triangle, it's going to show me custom conversions. That's where I want to be, which is right here. Okay, so I'm going to come over here and I'm going to create a custom conversion. So in this case, what I'm going to do is I'm going to create a custom conversion around all create a custom conversion around. I just did one for the thank you page I'll do one for. Let's do one for I'll do one for an add to cart page for my add to cart and there's really only a few pages that you'll do a custom conversion around. I'll do the thank you page on where they land after they opt in, or again, the thank you for purchasing page, or actually actually know what that's all do I'll do. I'll do the thank you for scheduling page. So as I come in and look for, or as I go in the future and run ads to get people to schedule appointments with me. What I can actually know what here's what I'm going to do. I'm actually going to do it around my book. I'll do it around my book. Let me do it around my book. I get my book they opt into my book. They end up coming to this page right here. Okay, so I'll do a custom conversion around this link right here. Okay, so all you're going to do is you're going to just simply copy, copy the URL, not the www okay it's just the URL. And all I'm going to do is again I'm going to click on the blue button back here create custom conversion. And here it's going to be the five step blueprint book. Thank you page. Thank you page. Okay, that's and you can name that whatever you want right so that's going to be the thank you page I'm going to leave it on all URL traffic I'm going to come down here. Hit recommend it and I'm going to search for the most relevant term for what just happened this person opted in to download a copy of my book. So I'm going to come down add payment info no add to cart no add to what these are all the different custom conversions I can set up complete registration. I'm going to simply call this one a lead. Yeah, I'm going to simply call this one a lead. Okay, so I'm going to do that and I'm going to paste in that URL. I'm going to click on create. And once I do that, then I'm going to see this right here, and it's going to say go to web configurations. So I click on that. This right here you guys, this is the big deal. This is the Apple iOS, Apple iOS update big deal. We now have to have to comply to this web event configuration. Okay, so I'm going to come over here I'm going to click on domain verify it I'm going to click on manage events. I'm going to go to edit. Right here, I'm going to see this right here I'm going to click on this add button this green button and it's going to give me this drop down right here. I'm going to come down and I'm going to, there's different pixels but what I'm going with is my custom conversion. And then right here you'll see your custom conversion bam right there. There's my custom conversion I'm going to click on submit. Yes, I understand this right here your ability to make changes without any impact on your campaigns will end once Apple begins enforcement of its iOS 14 so this is just, you know, letting you know what's going on once they begin enforcement it may take 72 hours for your ads to, for your ads and to be published after certain configuration updates okay cool so all you do is just comply. Click apply. And that is it you guys so we're going to click on okay. And then what we can do also, it may take a few hours for for the custom conversion to go active and to make your custom conversion go active all you really need to do is come to that actual page. The thank you page right the confirmation page that the link that you built the custom conversion around and refresh that page. Normally that's all you got to do and then the conversion goes active right over here. In fact, where did it go. Let's close out this let's close out this close out this normally it'll go active right away after I refresh the page. But it may be it may take a few hours, according to what we just read so in a few hours I'll come back over here. All what I'll also do is I'll come back to the thank you page. I'll refresh that thank you page, or opt in if needed to but what I'll normally do is just refresh the page so here's my thank you page right here. Let me pull it up. Thank you page web class in progress. Okay, so here's my thank you page right here where you know the page that they land on once they opt in. So normally I'll just open up that page and then come back over here to the custom conversion and refresh it and normally that goes active but it looks like it's taken a few hours now and that's fine I'll come back over here and I'll hit active but what you want to do for sure is set it up and then comply to the web event configuration. So as long as you can match these up over here. Right here, then you're good okay so let that right there match those two up, let it resonate for a little while and then and then again come back to your custom conversions and simply refresh it and and these should be active okay so even if you have to opt into your own page that's fine but normally you just go to your thank you page just go to that actual confirmation page. So if you're working in pages or landing pages or click funnels or cartridge. You can easily just go to this link go to the thank you page link and open it up refresh it. And normally that does the job but it looks like it's taken a few more hours and that's fine. But that's what you got to do you guys add that domain. So set up a custom conversion right set up a custom conversion and then knock out this web event configuration. That's the big update around Apple iOS 14 update with Facebook okay so one last thing you want to do over here in in. What you want to do is you want to come over here this the last thing hit event manager click on the dots, click on event manager, and then what you want to do this last part is you want to simply come to the settings, and you're going to, you're going to let Facebook know that it's okay to be to be driving traffic from that link. It may seem like a few steps, you know that that that are added now and it is what it is but it's simple so just click on settings, and just simply come down. And then go down to the traffic permission I think that's what it's called. Yeah traffic permissions. Okay, so I'm giving permission, this pixel and this, this, this custom conversion. I'm giving it permission to draw traffic from these two links. Okay. And if I click on edit will what will also let me allow me to do is block certain domains, so I can remove it, I can remove it from the list. Allow certain domains to send you traffic and event data by adding them to an allow list. Okay, so, and then I can add a block list. So, you're already using an allow list to stop receiving to stop receiving traffic from certain domains. To use the block list you will have to clear all domains on your loudest so that's fine I won't do that but if there's any other random domains, then you can block that. But you should be fine if you just create that allow list and and and let Facebook know okay these are the two links. It may seem like a second step, but it is what it is man it's freaking, it is what it is so knock that part out, create your loudest around those links that you're going to be, you're going to be driving traffic to and that's it you guys so any comments man drop me a comment below and if you're new to the channel man my name is David. I'm out here in San Diego building a social media agency and a digital publishing business dropping bombs on social media marketing Facebook advertising and simply making money online so if you got any freaking value man give me a like subscribe drop me a comment below. Let me know where you guys are coming from and let me know how I can bring value to what you got going on online. Alright guys, over now I'll see you in the next video.